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Submitted By:Shalini KhutliwalaHemangi ParkeriaDevdeep Daruka
Agenda About Fitz Marketing Communications Business Case Web 2.0 Strategy
Fitz In-house brand of Texperts India Pvt. Ltd. Established in 2007 Portrayed as fitness & lifestyle brand for  men Re...
Target Group   Target Group:     Age group of 20-35 years     SEC groups: B1, B2, C     Students & professionals     ...
Fitz – Sub-brandsFitz@ Zero degree              Fitz@ Action   Leisure wear                  Sports wear   Fabric used ...
Products T-shirts            T-shirts Sweatshirt          Shorts Bermuda             Tracks Capri               Ba...
Physical Marketing   Advertising     Print media     Minimal outdoor advertising   In-store Promotions     Contests c...
Digital Marketing   Online partners     Homeshop18.com     Rediff.com   Facebook Page     Frequent product updates   ...
Fitz Studio Company’s website provides both Fitz &  Solemio Customers can buy products online Customer support helpline...
Fitz   Fitz is a fitness & lifestyle brand for    men, mainly in middle-class segment.   Indian brand with international...
Result of MarketingActivities Low Consumer Awareness Minimal Online Presence The marketing budget of Fitz is very low  ...
Facebook Page   Short-term     Upload links & news about upcoming fitness        related activities       Mention about...
Facebook Page   Long-term     Link various fitness-related websites & Fitz      websites to facebook page     Interact ...
Fitz Website   Short-term     Link all Fitz activities to the website     Segregate the brands & sub-brands for ease   ...
Twitter Page Connect to various fitness or health  communities to identify potential  customers Engage these customers t...
Social Media Marketing for Fitz Studio
Social Media Marketing for Fitz Studio
Social Media Marketing for Fitz Studio
Social Media Marketing for Fitz Studio
Social Media Marketing for Fitz Studio
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Social Media Marketing for Fitz Studio

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Transcript of "Social Media Marketing for Fitz Studio"

  1. 1. Submitted By:Shalini KhutliwalaHemangi ParkeriaDevdeep Daruka
  2. 2. Agenda About Fitz Marketing Communications Business Case Web 2.0 Strategy
  3. 3. Fitz In-house brand of Texperts India Pvt. Ltd. Established in 2007 Portrayed as fitness & lifestyle brand for men Retail presence in –  Spencer’s  Reliance Mart  Bharti Retail’s Easyday  Gitanjali’s Maya  National Handloom Corporation
  4. 4. Target Group Target Group:  Age group of 20-35 years  SEC groups: B1, B2, C  Students & professionals  Individuals who are health conscious & inclined towards fitness
  5. 5. Fitz – Sub-brandsFitz@ Zero degree Fitz@ Action Leisure wear  Sports wear Fabric used for sweat  Uses light, breathable control & better stretch fabric ability
  6. 6. Products T-shirts  T-shirts Sweatshirt  Shorts Bermuda  Tracks Capri  Bags Tracks Bags Shoes WatchesFitz@Zero Degree Fitz@Action
  7. 7. Physical Marketing Advertising  Print media  Minimal outdoor advertising In-store Promotions  Contests conducted in retail stores  Discounts & promotional offers Gym tie-up  Stalls during transformation program in Gold’s Gym
  8. 8. Digital Marketing Online partners  Homeshop18.com  Rediff.com Facebook Page  Frequent product updates  Calorie meter  BMI calculator YouTube videos
  9. 9. Fitz Studio Company’s website provides both Fitz & Solemio Customers can buy products online Customer support helpline provided Products have not been displayed adequately on the website
  10. 10. Fitz Fitz is a fitness & lifestyle brand for men, mainly in middle-class segment. Indian brand with international outlook The brand has not involved itself into aggressive advertising Mostly below the line (BTL) marketing activities Facebook page has high no. of likes as compared to competitors but not much activity on page
  11. 11. Result of MarketingActivities Low Consumer Awareness Minimal Online Presence The marketing budget of Fitz is very low because of this the level of consumer awareness is low and they have minimal online presence
  12. 12. Facebook Page Short-term  Upload links & news about upcoming fitness related activities  Mention about the tie-ups with various gyms & other associations  Frequent update about promotional activities in various retail stores  Facebook ads that redirect to facebook page contests or polls to increase customer participation  Ask for feedback on current product offerings
  13. 13. Facebook Page Long-term  Link various fitness-related websites & Fitz websites to facebook page  Interact with communities that have potential customers or have common interests as Fitz customers  Ask for suggestions on desired products  Facebook Ads analysis can be used to identify the common interest of the customers
  14. 14. Fitz Website Short-term  Link all Fitz activities to the website  Segregate the brands & sub-brands for ease of customers Long-term  Embed youtube videos & blogs
  15. 15. Twitter Page Connect to various fitness or health communities to identify potential customers Engage these customers through redirecting them to the website or facebook page.
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