Agenda About Fitz Marketing Communications Business Case Web 2.0 Strategy
Fitz In-house brand of Texperts India Pvt. Ltd. Established in 2007 Portrayed as fitness & lifestyle brand for men Retail presence in – Spencer’s Reliance Mart Bharti Retail’s Easyday Gitanjali’s Maya National Handloom Corporation
Target Group Target Group: Age group of 20-35 years SEC groups: B1, B2, C Students & professionals Individuals who are health conscious & inclined towards fitness
Fitz – Sub-brandsFitz@ Zero degree Fitz@ Action Leisure wear Sports wear Fabric used for sweat Uses light, breathable control & better stretch fabric ability
Fitz Studio Company’s website provides both Fitz & Solemio Customers can buy products online Customer support helpline provided Products have not been displayed adequately on the website
Fitz Fitz is a fitness & lifestyle brand for men, mainly in middle-class segment. Indian brand with international outlook The brand has not involved itself into aggressive advertising Mostly below the line (BTL) marketing activities Facebook page has high no. of likes as compared to competitors but not much activity on page
Result of MarketingActivities Low Consumer Awareness Minimal Online Presence The marketing budget of Fitz is very low because of this the level of consumer awareness is low and they have minimal online presence
Facebook Page Short-term Upload links & news about upcoming fitness related activities Mention about the tie-ups with various gyms & other associations Frequent update about promotional activities in various retail stores Facebook ads that redirect to facebook page contests or polls to increase customer participation Ask for feedback on current product offerings
Facebook Page Long-term Link various fitness-related websites & Fitz websites to facebook page Interact with communities that have potential customers or have common interests as Fitz customers Ask for suggestions on desired products Facebook Ads analysis can be used to identify the common interest of the customers
Fitz Website Short-term Link all Fitz activities to the website Segregate the brands & sub-brands for ease of customers Long-term Embed youtube videos & blogs
Twitter Page Connect to various fitness or health communities to identify potential customers Engage these customers through redirecting them to the website or facebook page.
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