Engage and connect the American people to the political process
Establish lasting resources on a limited budget
Transform C-SPAN’s image in the eyes of online influencers and tech communities
Introduce C-SPAN’s core audience to online media, reporting and communities
Leverage open source technologies
Exchange social capital
Allow for embedding, imperfection and interaction
be exclusive for the bang .
be inclusive to sustain.
Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible
“ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology. It’s a true marketplace of ideas with instant access. is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
Worked with the Twitter community to brand hashtags
Created a “leader board” to incentivize participation
Interacted through the @cspan Twitter account
“ open” is efficient and credible .
Moved quickly to design/develop each Hub
Used entirely open-source software
Based on heavily-customized WordPress
furthering their mission, C-SPAN connected millions to the political process