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Leslie Bradshaw @ Generator Forum

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  • 1. Communications Manager Friedman Foundation // Generator Forum // December 11, 2008
  • 2. best practices are universal .
  • 3. listen participate reciprocate recognize be authentic innovate
  • 4. how c-span did it.
  • 5. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/
  • 6.
    • Challenge:
    • Engage and connect the American people to the political process
    • Establish lasting resources on a limited budget
    • Transform C-SPAN’s image in the eyes of online influencers and tech communities
    • Introduce C-SPAN’s core audience to online media, reporting and communities
    • Solution:
    • Leverage open source technologies
    • Exchange social capital
    • Allow for embedding, imperfection and interaction
  • 7. be exclusive for the bang .
  • 8.  
  • 9. be inclusive to sustain.
  • 10. Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible
  • 11.  
  • 12. “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology.  It’s a true marketplace of ideas with instant access.  is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
  • 13.
    • Worked with the Twitter community to brand hashtags
    • Created a “leader board” to incentivize participation
    • Interacted through the @cspan Twitter account
  • 14.  
  • 15. “ open” is efficient and credible .
  • 16.
    • Moved quickly to design/develop each Hub
    • Used entirely open-source software
    • Based on heavily-customized WordPress
  • 17. furthering their mission, C-SPAN connected millions to the political process
  • 18. 6 “must-haves” for non-profits
  • 19. http://anorangeamerica.com/ (complex issue? turn to data-visualization + info-graphics) http://jess3.com/ http:// www.energystar.gov
  • 20. http://labs.google.com/ (no matter your size or budget, innovation is essential) http://labs.digg.com/ http://sunlightlabs.com/
  • 21. http://www.soapblox.net (left) (for your issues, consider state blogs and diary sites) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right)
  • 22. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising)
  • 23. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source)
  • 24. http://www.wethecitizens.com/ (socially mobilize constituents… display their impact) http://my.barackobama.com
  • 25. New Media Strategies, Inc. Web: www.newmediastrategies.net Address: 1100 Wilson Blvd Suite 1400 Arlington, VA 22209
    • Leslie A. Bradshaw
      • Blog: www.lesliebradshaw.com
      • Twitter: www.twitter.com/leslieann44
      • Email: [email_address] Phone: 703.253.0050 x 187