Your SlideShare is downloading. ×
Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke

739
views

Published on

Workshop slides at JADE Spring 2011

Workshop slides at JADE Spring 2011

Published in: Education

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
739
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Google - Development ofAndroid applications Friedger Müffke @fmdroid #openintentswww.openintents.org support@openintents.org Google Workshop, 26 February 2011
  • 2. Agenda 9:30 – 9:45 Introduction 9:45 – 10:30 Building an App10:30 – 11:15 Ecosystem / Business Modell11:15 – 11:30 DiscussionDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 3. About me Father of 3 children Background: Maths, PhD Computer Science, Software engineer 2007 Android development, discussion group OpenIntents, Programming Competitions 2009 Founded OpenIntents UG, Android conference „Droidcon“Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 4. Android What is it all about?Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 5. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 6. Mobile cellular subscriptions millions per 100 Global 5,282 76.2% Developed nations 1,436 116.1% Developing nations 3,846 67.6% Africa 333 41.4% Europe 741 120.0% Mobile Internet 500 7.5% Smartphones 300 4.5% Smartphones Europe 150 12.0% October 2010 (all figures are estimates) via: mobiThinkingDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 7. FragmentationDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 8. Android 100+ smartphones © android-hilfe.deDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 9. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 10. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 11. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 12. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 13. App Development Creation Distribution Marketing MaintenanceDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 14. App Classification for Users Travel, Game, Utility, Health for Business Model Brand, Services, Entertainment, ToolsDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 15. App Ideas Brand Jadenet, Your Enterprise Services Lecture Notes, Refactory Details Entertainment Game, Music, Video Tools Notes, Project Manager, FinancialDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 16. App Stores Google Market et al.● Google Market – 150.000 apps – 25$ + 30% of revenue● Alternative Markets – Operator/Hardware manufacturers – Developer driven – Social – Market segmentDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 17. Maintenance● User feedback – Bug fixes – New features – Use analysis (Google Analytics)● Customer care – „Does not install“, „Lost my phone“ – Comments – RatingsDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 18. MarketingDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 19. Googles economic cycle Support for spreading Google Services the web supports generates Experience User & TrafficFinance Finance supports collects Awareness User Data supports 3rd Party Website – Organic AdSense – AdWords Source: m-chair.net – droidcon 2010Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 20. Mobile Strategy Apple Google● Mobile Platform for selling ● „Mobile First“ content, services, hardware ● Having control over browser, maps, email● Offering channels against everything is free culture of ● Making the mobile web the internet attractive to build new advertising possibilities● Advertisement, magazines, TV ● Open Data Source: m-chair.net – droidcon 2010Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 21. No monoliths .. but interconnected components All apps are equal!Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 22. Business Model App Developer● Key Activities: Android Knowledge, Apps/Development, Community● Key Resources: Community, SW Developers, Own Database● Key Partners: Google, Operators, Manufacturers, Community● Value Propositions: Functional mobile Apps, Developer Knowledge, Customer support, Apps Knowledge● Customer Relationship: Automated, Personalized, Community of Developers● Customer Segments: Android users, Android developers, Advertisers● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event● Cost Structure: Events, SW DevelopersDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 23. Business Model App Agency● Key Partners● Key Activities● Key Resources● Value Propositions● Customer Relationship● Customer Segments● Revenue Stream● Cost StructureDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  • 24. More info Web site: www.openintents.org Developer group: http://groups.google.com/group/openintents Code repository: http://openintents.googlecode.comDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011