Google -  Development ofAndroid applications                      Friedger Müffke                      @fmdroid           ...
Agenda 9:30 – 9:45              Introduction 9:45 – 10:30             Building an App10:30 – 11:15             Ecosystem /...
About me    Father of 3 children    Background: Maths, PhD Computer Science,    Software engineer    2007 Android developm...
Android       What is it all about?Developing Android Apps   International Congress of Youth Entrepreneurship@fmdroid     ...
AndroidDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                                 ...
Mobile cellular subscriptions                                    millions            per 100   Global                     ...
FragmentationDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                           ...
Android                                     100+ smartphones  © android-hilfe.deDeveloping Android Apps   International Co...
AndroidDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                                 ...
AndroidDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                                 ...
AndroidDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                                 ...
AndroidDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                                 ...
App Development            Creation            Distribution            Marketing            MaintenanceDeveloping Android ...
App Classification   for Users            Travel, Game, Utility, Health   for Business Model            Brand, Services, E...
App Ideas              Brand                          Jadenet, Your Enterprise              Services                      ...
App Stores                          Google Market et al.●   Google Market          –   150.000 apps          –   25$ + 30%...
Maintenance●   User feedback          –   Bug fixes          –   New features          –   Use analysis (Google Analytics)...
MarketingDeveloping Android Apps   International Congress of Youth Entrepreneurship@fmdroid                               ...
Googles economic cycle              Support for              spreading                             Google Services        ...
Mobile Strategy    Apple                               Google●   Mobile Platform for selling     ●   „Mobile First“    con...
No monoliths ..                                  but interconnected                                         components    ...
Business Model                                App Developer●   Key Activities: Android Knowledge, Apps/Development, Commun...
Business Model                           App Agency●   Key Partners●   Key Activities●   Key Resources●   Value Propositio...
More info   Web site:              www.openintents.org   Developer group:   http://groups.google.com/group/openintents   C...
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Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke

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Workshop slides at JADE Spring 2011

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Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke

  1. 1. Google - Development ofAndroid applications Friedger Müffke @fmdroid #openintentswww.openintents.org support@openintents.org Google Workshop, 26 February 2011
  2. 2. Agenda 9:30 – 9:45 Introduction 9:45 – 10:30 Building an App10:30 – 11:15 Ecosystem / Business Modell11:15 – 11:30 DiscussionDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  3. 3. About me Father of 3 children Background: Maths, PhD Computer Science, Software engineer 2007 Android development, discussion group OpenIntents, Programming Competitions 2009 Founded OpenIntents UG, Android conference „Droidcon“Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  4. 4. Android What is it all about?Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  5. 5. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  6. 6. Mobile cellular subscriptions millions per 100 Global 5,282 76.2% Developed nations 1,436 116.1% Developing nations 3,846 67.6% Africa 333 41.4% Europe 741 120.0% Mobile Internet 500 7.5% Smartphones 300 4.5% Smartphones Europe 150 12.0% October 2010 (all figures are estimates) via: mobiThinkingDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  7. 7. FragmentationDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  8. 8. Android 100+ smartphones © android-hilfe.deDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  9. 9. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  10. 10. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  11. 11. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  12. 12. AndroidDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  13. 13. App Development Creation Distribution Marketing MaintenanceDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  14. 14. App Classification for Users Travel, Game, Utility, Health for Business Model Brand, Services, Entertainment, ToolsDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  15. 15. App Ideas Brand Jadenet, Your Enterprise Services Lecture Notes, Refactory Details Entertainment Game, Music, Video Tools Notes, Project Manager, FinancialDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  16. 16. App Stores Google Market et al.● Google Market – 150.000 apps – 25$ + 30% of revenue● Alternative Markets – Operator/Hardware manufacturers – Developer driven – Social – Market segmentDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  17. 17. Maintenance● User feedback – Bug fixes – New features – Use analysis (Google Analytics)● Customer care – „Does not install“, „Lost my phone“ – Comments – RatingsDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  18. 18. MarketingDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  19. 19. Googles economic cycle Support for spreading Google Services the web supports generates Experience User & TrafficFinance Finance supports collects Awareness User Data supports 3rd Party Website – Organic AdSense – AdWords Source: m-chair.net – droidcon 2010Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  20. 20. Mobile Strategy Apple Google● Mobile Platform for selling ● „Mobile First“ content, services, hardware ● Having control over browser, maps, email● Offering channels against everything is free culture of ● Making the mobile web the internet attractive to build new advertising possibilities● Advertisement, magazines, TV ● Open Data Source: m-chair.net – droidcon 2010Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  21. 21. No monoliths .. but interconnected components All apps are equal!Developing Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  22. 22. Business Model App Developer● Key Activities: Android Knowledge, Apps/Development, Community● Key Resources: Community, SW Developers, Own Database● Key Partners: Google, Operators, Manufacturers, Community● Value Propositions: Functional mobile Apps, Developer Knowledge, Customer support, Apps Knowledge● Customer Relationship: Automated, Personalized, Community of Developers● Customer Segments: Android users, Android developers, Advertisers● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event● Cost Structure: Events, SW DevelopersDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  23. 23. Business Model App Agency● Key Partners● Key Activities● Key Resources● Value Propositions● Customer Relationship● Customer Segments● Revenue Stream● Cost StructureDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011
  24. 24. More info Web site: www.openintents.org Developer group: http://groups.google.com/group/openintents Code repository: http://openintents.googlecode.comDeveloping Android Apps International Congress of Youth Entrepreneurship@fmdroid 26 February 2011

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