95Theses: Part1

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95Theses: Part1

  1. 1. Markets are conversations. <ul><li>The markets being refer to in here are the people; us. </li></ul><ul><li>Conversations are our exchange of ideas or information; there we express ourselves. </li></ul><ul><li>People create conversations. </li></ul><ul><li>Verbal and Body language. </li></ul>
  2. 2. Markets consist of human beings, not demographic sectors. <ul><li>There are no boundaries and labels set. </li></ul><ul><li>Each one of us is different; we undergo a lot of changes whether to our ideas, likes, or actions. </li></ul><ul><li>There is no study that can tell exactly how we are, markets. </li></ul>
  3. 3. Conversations among human beings sound human. They are conducted in a human voice. <ul><li>It carries within it characteristics and nature of the person. </li></ul><ul><li>Conversations can change, it varies, it tells something about things, and it is deep, like human beings. </li></ul><ul><li>There is a piece of the ‘me’ in it. </li></ul>
  4. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. <ul><li>Open – the exchange of ideas can be of anything. </li></ul><ul><li>Natural – it is common for people to give out their opinions; it is in our nature. </li></ul><ul><li>Uncontrived – pure. There is a part of the self in those exchange of ideas. </li></ul>

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