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95 Theses: Part6
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95 Theses: Part6


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  • 1. Companies must ask themselves where their corporate cultures end.
    • Corporate culture can be of how things are in that company; can be their standard operating procedure; how they work; deal with matters in the company.
    • Sometimes corporate cultures are the ones who separate companies from markets; it is the one who build the wall.
    • Corporate cultures are good and it guides the company somehow, however, there should be control in implementing it.
  • 2. If their cultures end before the community begins, they will have no market.
    • Corporate cultures are those involved employees and markets; will these cultures help the company with their relationship with the people they are working around.
    • Companies should know to what extent their cultures reach and where it is heading to.
    • A good corporate culture involves addressing on how they, with the help of these cultures, will make a connection with the markets and/or if these cultures will likely lead to establishing relationship with customers.
  • 3. Human communities are based on discourse – on human speech about human concerns.
    • Human communities – purpose is to bring together people from different place and to experience having conversation with real individuals.
    • Human tone - tone that is naturally be understood by other people in the community and is innately present in each person.
    • Human concerns - are those opinions and experiences of people; interests, needs, and feelings to everything.
  • 4. The community of discourse is the market.
    • Markets are composed of different people from the different places of the world.
    • Markets or communities cater the need of humans to socialize, speak-up, and express themselves. It give humans the power over businesses.
    • With our differences, we make the community exciting and fun.
  • 5. Companies that do not belong to a community of discourse will die.
    • Companies need to understand that in order for them to jive in the market; they need to step down and build the effort to mingle in our very own community.
    • To mingle are to talk to markets with a sense of human voice; to connect with us in an informal way, leave the formalities and stiffness aside; and to make it appoint that markets are the most important thing in their business.
  • 6. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
    • Security involves the company exhibiting a sort of counterattack to its competitors; winning the competition is what matters so to speak.
    • Companies need to know that providing security first with those groups around them is advisable because it is like you are giving importance to the welfare of customers and employees.
  • 7. As with networked markets, people are also talking to each other directly inside the company - and not just about rules and regulations, boardroom directives, bottom lines.
    • Networked markets can exchange information about everything; they engaged or rather we have exchanged ourselves with numerous and varied opinions, news, and storylines.
    • Example of topics covered in networked markets ranges from comments about product just purchased; opinions about fashion; latest news with regards to technology, music, or food to unusual talks.
    • Comments, suggestions, remarks about a company’s product or services.