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95 Theses: Part3
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95 Theses: Part3






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    95 Theses: Part3 95 Theses: Part3 Presentation Transcript

    • In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18 th century French court.
      • This means the ‘voice’ of the business – mission statements and brochures will be perceived and taken by markets as just manufactured and false.
      • Mission statements of businesses are just created to make them believe that companies are here to provide or help them with this and that.
      • Brochures are just for showing-off.
    • Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
      • The language of pitch is the language of serious and formal talk.
      • The language of pitch is the language of dictating to markets what should they want or need to buy.
      • The way companies address their markets which in a boring, too serious, too strict and too stiff manner; leads to markets becoming uninterested and not believing with what they are saying.
    • Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
      • Companies forgot that today is different, that past has already passed; changes happen.
      • Companies did not know the concept of Internet as a tool used by markets to view everything, to get entertained, and to seek out information; companies did not know how powerful Internet can be compared to the television.
      • Back then, television is the only mass media that people got to display ads wonderfully; but now it is a mixture of television and the Internet.
    • Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
      • With the Internet around, markets become powerful and connected.
      • At the end of the day, markets learn; people get to know a lot of things and be informed.
      • As for companies, they do not know what is really happening with their markets.
      • Companies still treat markets as somewhat dumb and that the only thing we can do is to consume.
    • Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
      • With the help of the Internet, companies can now easily distinguish or identify what the markets likes and dislike based on their conversation in the Internet.
      • Companies will no longer have a hard time marketing their company; making people aware about their products and services, and waste lots of time researching what the markets want.
    • Companies need to realize their markets are often laughing. At them.
      • Laughing does not only mean the real laugh; but it also refers to markets making a joke about these companies.
      • Markets usual ridicule a company or its product as a way to get even to those companies.
    • Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
      • Companies did not know that it is time for them to change ways; make themselves more approachable and closer to market.
      • Companies should know when is the time to be serious and to light up.