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Essential Tools For Digital Marketing
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Essential Tools For Digital Marketing

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Some must have tools for any digital marketeer.

Some must have tools for any digital marketeer.

Published in: Marketing

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  • http://www.convonix.com/blog/pay-per-click/conversion-tracking-something-bing-thought-through/
  • http://www.aboutanalytics.com/comscore/comscore-digital-analytix
  • Transcript

    • 1. Tools for Digital Marketing
    • 2.  -        Adwords Keyword Planner Display Planner Google Analytics Google Adsense Google Trends Omniture Microsoft Ad Center ComScore Adgooroo
    • 3.  Advertising your business on Google - No matter what your budget is Adwords will double your website traffic  Track and Monitor - Check how your Adwords campaigns are performing  Optimization - Fine-tune and improve your campaign  Expand - Take advantage of new features and tools -
    • 4.           You create your Ads Your ads appear on Google Targeted reach Greater control Set your budget Measurable value Avoid guesswork Pay only for results Local and regional targeting You attract customers
    • 5.  To Find Keywords and Ad group ideas  Get performance estimates  Bid and Budget  Default Targeted devices  Add them to your campaigns
    • 6. Screen grab
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    • 11.   • • • • • • • • • An Adwords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account. Display planner tracksKeywords ICM category Topic Category Placements Demography Remarketing Website Mobile apps Videos
    • 12.            User interface Detailed statistics Campaign tracking/performance Website's traffic and traffic sources Measures conversions and sales Track visitors Tracking landing page Sales activity Cookies Unique Visitors Cost Effective
    • 13.   Google Adsense provides a free, flexible way to earn money from websites, mobile sites, and site search result with relevant and engaging ads. Allows publishers serve automatic text, image, video, or interactive media advertisements.  Advertisements are administered, sorted, and maintained by Google.  Generates revenue on either a per-click or per-impression basis.
    • 14.  Shows how often a particular search term is entered relative to the total search-volume across various regions of the world, and in various languages.  Features – - Graph - Number of searches - Countries, regions, cities and languages - Time Periods
    • 15.        Microsoft Ad centre Comscore Omniture Adgooroo Xaxis Marin Mediamind
    • 16.  Shows your ads on Bing Search and Bing Display  Unique ways to track conversions in AdCentre - Cookie Period – 7 days - Different conversion tracking mechanism
    • 17.  Provides marketing data & analytics of worlds largest enterprises, agencies & publishers.  Features - Key measures - Demographic - Cross visitors - Full universe - Reach frequency - Ad Metrix
    • 18.  Involved in Web Analytics, Market Research and Online Optimization  User interface  Campaign tracking  Security  Cookies  Unique Visitors  Excel Integration
    • 19. Cost Effectiveness Winner Google Analytics Google Analytics is free for sites with up to 5 million page views per month. Omniture Omniture application comes at a high price Google Analytics is a true winner in terms effectiveness as it provides a lot of qualitative info at no cost.
    • 20. Conversion Tracking Winner Google Analytics Adwords & Analytics can be directly linked, the conversion tracking for PPC goals is free and simple to setup. Omniture Conversion tracking can be Tedious and confusing in Omniture. Google Analytics is a true winner in terms of tracking goals, however only 4 goals maximum can be setup under a single Google Analytics account.
    • 21. Site Overlay Tools Google Analytics It allows the user to look at content popularity data from any given date range over a 2 year period without any time lag. Winner Omniture Such feature is not available in omniture. Compatibility with new browsers can also be an issue. Google Analytics site overlay is best as compared to any other site overlay techniques in the industry.
    • 22.  Answers a broad range of marketing questions specific to their business needs.  Adgooroo tool is a paid tool.  Features – - Custom reporting - Custom research - Adcopy analysis - Data Quality
    • 23.  Target specific audiences directly  Television audiences through digital media  Improves performances at lower cost
    • 24.  Manages paid search, Display advertising, social media & Mobile Advertising.  Paid search advertising • Easy to access • Consolidated data • Quickly generate reports • Monitor performance • Visualize performance • Identify trends • performance analysis
    • 25.  Offers dynamic creative solutions for video advertising.  Features - • Campaign Management • Dynamic creative optimization • Rich media • In-stream video
    • 26.           Coremetrics Mix analytics WebTrends Unica Hitslink Visistat OneStat Clicky Gostats Nextstat