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Friday Explorer: eCommerce
A virtual extension of the offline Commerce,
eCommerce is –
‘Buying and selling of goods and services’
conducted over an E...
eCommerce is the SALES part of a larger system
called eBusiness
Search

Display
Advertising

eCommerce

eBusiness

Social ...
India is on the
verge of an
eCommerce
boom
Current eCommerce Scenario

− eCommerce industry is valued at $12.5 Bn as on 2013
− It has a staggering growth rate of 85%...
Future of eCommerce in India
-

India will have World’s 2nd largest user base in June 2014 with
243 Million users surpassi...
Different eCommerce models

B2C

B2B

C2C

C2B
eCommerce Transaction Process
Payment Gateway Process flow

40% of digital transactions are abandoned at the
payment stage due to doubts that credit car...
Growing influence of M-Commerce in India
 Mobile internet users in India to reach 185 million by June 2014

 50% of all ...
E-tailing or Online
retailing is driving the
Ecommerce Industry
e-Commerce

e-Travel

Inventory
Model

e-Tailing

e-Classifieds

Marketplace
Model

Digital
Downloads
How often people shop Online in India?

75% of respondents buy online at least once a month
Source: Baggout.com, Online
Sh...
2/3rd of online shoppers in India buy Clothes
and Accessories

Electronics is the 2nd biggest e-tailing category with 62%
Why do people Shop online?

81% of respondents shop online for Discounts and Cashbacks
What stops online shoppers from buying
online?

55% online shoppers fear low quality/fake products while buying online and...
Does friend recommendation influence online
buying?

55% online shoppers fear low quality/fake products while buying onlin...
Do people want to see social recommendations
while shopping online?

Over 2/3rd of respondents would like to see personali...
Factors
driving
E-tailing
in India
For Consumers
Coupons Sites

Deal Aggregator
Sites

Price Comparison
Sites

19 percent of consumers leave a store and loo...
For Retailers
Online
Marketplaces

eCommerce
Platforms
GOSF
 A Google's initiative, ‘Great Online Shopping Festival’ is India's
version of Cyber Monday of the west
 GOSF 2013 ...
Take-away for
Advertisers and
Marketers…
10 essentials for an Ecommerce
portal in India…
1.

Offer enticing Deals & Offers

2.

Maximum details of Products/Service...
Usability + Visibility + Conversion =
Successful eCommerce business
Increase Usability

1.

Use Beautiful Photography, 360-degree view for your
Products and Services

2.

Merchandize Your Pr...
Increase Visibility
1.

Use Pay Per Click Advertising as a Balance to Search Engine
Optimization

2.

Pay Per Click Advert...
Increase Conversions
1.

Master A/B testing to find out what works best on your
website

2.

Focus on the right copy

3.

...
Key Learning
 ‘Personalization’ is the key to eCommerce
 Geo-Targeted offers is the need of the hour
 Mobile shopping i...
eCommerce
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eCommerce

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  • Notes for self: Like the computers age where each process in every industry is on computers.eCommerce will bring the entire Commerce on Computers
  • PersonalNotes:Inventory model has given distinct identity to standalone brands at the same time leveraged big retail players like BigBazaar to cash on it’s inventoryWhereas Marketplace has led to growth of Individual shoppers
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://yourstory.com/2013/11/online-shopping-opportunity/
  • http://articles.timesofindia.indiatimes.com/2013-12-25/internet/45560828_1_online-shopping-festival-gosf-cyber-monday
  • Transcript of "eCommerce"

    1. 1. Friday Explorer: eCommerce
    2. 2. A virtual extension of the offline Commerce, eCommerce is – ‘Buying and selling of goods and services’ conducted over an Electronic medium
    3. 3. eCommerce is the SALES part of a larger system called eBusiness Search Display Advertising eCommerce eBusiness Social Media Presence Website
    4. 4. India is on the verge of an eCommerce boom
    5. 5. Current eCommerce Scenario − eCommerce industry is valued at $12.5 Bn as on 2013 − It has a staggering growth rate of 85% in 2013 - Every 3 out of 5 internet users in India shop online - India has a young eCommerce audience with 90% in the age group of 18-35 years Source: ASSOCHAM report
    6. 6. Future of eCommerce in India - India will have World’s 2nd largest user base in June 2014 with 243 Million users surpassing U.S. - eCommerce to contribute around 4% to GDP in India by 2020 - The sector will generate 1.5 Million jobs by 2020 - eCommerce is pegged to be worth $56 Billion by 2023 - And will control 6.5% of the total retail market by 2023 Source: ASSOCHAM report & KPMG Report
    7. 7. Different eCommerce models B2C B2B C2C C2B
    8. 8. eCommerce Transaction Process
    9. 9. Payment Gateway Process flow 40% of digital transactions are abandoned at the payment stage due to doubts that credit card details are secure
    10. 10. Growing influence of M-Commerce in India  Mobile internet users in India to reach 185 million by June 2014  50% of all active Internet users access it via Mobile Source: IAMAI, Jan 2014
    11. 11. E-tailing or Online retailing is driving the Ecommerce Industry
    12. 12. e-Commerce e-Travel Inventory Model e-Tailing e-Classifieds Marketplace Model Digital Downloads
    13. 13. How often people shop Online in India? 75% of respondents buy online at least once a month Source: Baggout.com, Online Shopping Trends India Survey
    14. 14. 2/3rd of online shoppers in India buy Clothes and Accessories Electronics is the 2nd biggest e-tailing category with 62%
    15. 15. Why do people Shop online? 81% of respondents shop online for Discounts and Cashbacks
    16. 16. What stops online shoppers from buying online? 55% online shoppers fear low quality/fake products while buying online and an equal number miss checking the look and feel while buying the product
    17. 17. Does friend recommendation influence online buying? 55% online shoppers fear low quality/fake products while buying online and an equal number miss checking the look and feel while buying the product
    18. 18. Do people want to see social recommendations while shopping online? Over 2/3rd of respondents would like to see personalized shopping recommendations based on what their friends are buying
    19. 19. Factors driving E-tailing in India
    20. 20. For Consumers Coupons Sites Deal Aggregator Sites Price Comparison Sites 19 percent of consumers leave a store and look for lower prices online 2 out of 5 women have searched for a product because of an online coupon.
    21. 21. For Retailers Online Marketplaces eCommerce Platforms
    22. 22. GOSF  A Google's initiative, ‘Great Online Shopping Festival’ is India's version of Cyber Monday of the west  GOSF 2013 reached 16 million Indian shoppers in 4 days  The GOSF website received 2Mn unique visitors with 60% 1st time buyers  62% of shoppers in the age group of 18-34 years with 50% women  The 4 day event saw a conversion rate of 10%
    23. 23. Take-away for Advertisers and Marketers…
    24. 24. 10 essentials for an Ecommerce portal in India… 1. Offer enticing Deals & Offers 2. Maximum details of Products/Services 3. 360° viewing 4. Quick load time 5. Customer support numbers & Chat support 6. Social Media Links 7. Cash on Delivery / Cash before Delivery option 8. Secure Payment System: SSL certificates, Trust badges 9. Flexible Return policy 10. Stock Meter
    25. 25. Usability + Visibility + Conversion = Successful eCommerce business
    26. 26. Increase Usability 1. Use Beautiful Photography, 360-degree view for your Products and Services 2. Merchandize Your Products and Services 3. Make Your Website Easy to Navigate 4. Deliver One of a Kind Customer Services
    27. 27. Increase Visibility 1. Use Pay Per Click Advertising as a Balance to Search Engine Optimization 2. Pay Per Click Advertising: Use it to balance Search Engine Optimization 3. Integrate Social Media Sharing into Your Store 4. Build a list of loyal customers and offer regular discounts, offers & communication via E-mail Marketing
    28. 28. Increase Conversions 1. Master A/B testing to find out what works best on your website 2. Focus on the right copy 3. Offer maximum payment options 4. Every Customer is a King 5. Analyze Conversions
    29. 29. Key Learning  ‘Personalization’ is the key to eCommerce  Geo-Targeted offers is the need of the hour  Mobile shopping is the future of eCommerce  Enable customer friendly experiences with enhanced filtering and searching  Create an eCommerce experience for the consumer which is: Mobile, Social and Visual  A customer is weighed in terms of it’s ‘Lifetime’ value  Very soon Brick and Mortar stores will be merely ‘SHOW’rooms with purchases happening online
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