Facebook Insights
Content of this presentation.
•
•
•
•
•

What is Facebook Insights.
Why do we need Facebook Insights?
Benefits of Facebook...
What is that
what attracts
our fans.

Gives
aggregate
data (Who
are fans,
demographics
features )

What is
Facebook
insigh...
Benefits of
Facebook
Insights.

Helps in
understanding
the fluctuation
through graphs.

To modify the
content
accordingly
...
Functions of Facebook Insights

Track & Analyze- New & lifetime likes
of the page

Measurement –
Page engagement
& Viralit...
Understanding Facebook Insights
A deep dive on understanding Likes
What do we look in Like Tab

Total Number of likes on a
particular day.

Net likes
Unlike
Organic likes
Paid Likes

Source...
A deep dive on understanding Reach
What do we look in Post Tab
What is the Total Reach of the page.
A deep dive on understanding

Visits
A deep dive on understanding

Post Tab
A deep dive on understanding

People
What is Engagement rate ?
• Engagement rate is the percentage of people who saw a post that liked, shared, clicked
or comm...
What do engaged users mean to us.
• Most valuable audience.
• Higher chance of being prospective buyers of the product.
• ...
Engagement Rate Benchmark
Fan Base Wise

Industry Wise

Source: Socialbakers.com

Source: Socialbakers.com
What is Virality rate
Percentage of people who have created a story from your Page post out of the total number of
unique ...
When exporting data from the metrics what do we get ?
Likes (of page on that day/of a particular post)
Engaged users
Page ...
Page level Data
Daily People Talking About This

Daily Reach of page posts

Daily Page Stories

Daily Organic Reach of Pag...
Post level Data
Lifetime Post Total Reach
Lifetime Post organic reach
Lifetime Post Paid Reach
Lifetime Post viral reach

...
Thank you
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A look at facebook insights

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What you should be looking at to ensure you understand your fans better.

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A look at facebook insights

  1. 1. Facebook Insights
  2. 2. Content of this presentation. • • • • • What is Facebook Insights. Why do we need Facebook Insights? Benefits of Facebook Insights Limitation of Facebook Insights Key Metrics of page level & post level.
  3. 3. What is that what attracts our fans. Gives aggregate data (Who are fans, demographics features ) What is Facebook insights Tell us where we are & where we are heading to Available to pages when they cross more than 30 likes Helps in measurement of performance
  4. 4. Benefits of Facebook Insights. Helps in understanding the fluctuation through graphs. To modify the content accordingly Useful tool to see which posts are succeeding in generating new likes or what pushes people to unlike the page. To meet the wants & expectation of our audiences Provides specific data about the fans. Helpful in understanding how people are engaging with the content present on your page & source of likes Improving the relationship with fans & their business through Facebook.
  5. 5. Functions of Facebook Insights Track & Analyze- New & lifetime likes of the page Measurement – Page engagement & Virality View - the user’s demographics for the page including gender & age & location Monitor Your active users
  6. 6. Understanding Facebook Insights
  7. 7. A deep dive on understanding Likes
  8. 8. What do we look in Like Tab Total Number of likes on a particular day. Net likes Unlike Organic likes Paid Likes Sources of likes
  9. 9. A deep dive on understanding Reach
  10. 10. What do we look in Post Tab
  11. 11. What is the Total Reach of the page.
  12. 12. A deep dive on understanding Visits
  13. 13. A deep dive on understanding Post Tab
  14. 14. A deep dive on understanding People
  15. 15. What is Engagement rate ? • Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it. To see the engagement rate for the posts: How do we calculate Engagement rate ? Daily Engagement rate = Likes + Comments + Shares of a given day ___________________________________ X 100 Total Number of fans of a given day
  16. 16. What do engaged users mean to us. • Most valuable audience. • Higher chance of being prospective buyers of the product. • Higher chances of influence their friends.
  17. 17. Engagement Rate Benchmark Fan Base Wise Industry Wise Source: Socialbakers.com Source: Socialbakers.com
  18. 18. What is Virality rate Percentage of people who have created a story from your Page post out of the total number of unique people who have seen it. How do we calculate Virality? Page Virality = Talking about this ______________ X 100 Total Reach What is the benchmark for Virality Median Virality Rate is 1.92% Strong Virality Rate is 2.5%.
  19. 19. When exporting data from the metrics what do we get ? Likes (of page on that day/of a particular post) Engaged users Page views Post reach Like source External reference Negative Feedback Lifetime total likes Daily new likes Daily Unlikes Engages users Page views Page reach Post reach
  20. 20. Page level Data Daily People Talking About This Daily Reach of page posts Daily Page Stories Daily Organic Reach of Page posts Lifetime Total Likes Daily Paid Reach of Page posts Daily New Likes Daily Viral Reach of page posts Daily Unlikes Daily Total Impressions of your posts Daily Friends of Fans Daily Organic impressions of your posts Daily Page Engaged Users Daily Paid impressions of your posts Daily Total Reach Daily Viral impressions of your posts Daily Organic Reach Daily Total Consumers Daily Paid Reach Daily Page consumptions Daily Viral Reach Daily Negative feedback Daily Total Impressions Daily Negative Feedback from Users Daily Organic impressions Daily Total check-ins Daily Paid Impressions Daily Total check-ins Daily Viral impressions Daily Total check-ins using mobile devices
  21. 21. Post level Data Lifetime Post Total Reach Lifetime Post organic reach Lifetime Post Paid Reach Lifetime Post viral reach Lifetime Post Total Impressions Lifetime Post Organic Impressions Lifetime Post Paid Impressions Lifetime Post Viral Impressions Lifetime Engaged Users Lifetime Talking About This (Post) Lifetime Post Stories Lifetime Post Consumers Lifetime Post Consumptions Lifetime Negative feedback Lifetime Negative Feedback from Users Lifetime Post Impressions by people who have liked your Page Lifetime Post reach by people who like your Page Lifetime Post Paid Impressions by people who have liked your Page Lifetime Paid reach of a post by people who like your Page Lifetime People who have liked your Page and engaged with your post Lifetime Post Stories by people who have liked your Page
  22. 22. Thank you

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