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5 SPICE

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Sales through prospect identification and constant engagement.

Sales through prospect identification and constant engagement.

Published in: Marketing, Business, Technology

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  • Direct marketing targets individual members of defined consumer groups.The message is based upon a clear “call to action” delivered directly to predisposed consumers.Direct marketing provides valuable and reliable consumer and sales data,  as well as clear, quantifiable success metrics for analysis.
  • Transcript

    • 1. SPICE SALES THROUGH PROSPECT IDENTIFICATION AND CONSTANT ENGAGEMENT
    • 2. There are around 164 million internet users in India Source : Economic Times and TRAI
    • 3. How internet is affecting New Product Purchase Decisions Top 10 new product categories ranked by % of claimed internet importance in decision making process Electronics- 81% Appliances- 77% Books- 70% Music- 69% Clothing- 69% Cars- 68% Food/Beverages - 62% Personal Hygiene- 62% Personal Health/OTC- 61% Hair Care- 60% Source: Nielsen Global Survey of New product Purchase Sentiment. Q3 2012 Global
    • 4. Role of Spice • Most digital agencies only generate leads and do nothing further • There is an opportunity to provide end to end solution from lead generation to final conversion DIGITAL SPICE CRM
    • 5. Spice: The concept Sale Analysis and improvement Constant engagement Sales prospect identification
    • 6. i. Sales prospect identification Based on • • Current trends Consumer surfing habits & Media consumption
    • 7. ii. Constant Engagement :Bucketing the customers and applying action accordingly Hot Warm Cold •Interested in the product and will buy in specified time frame •Action :Close sales in coordination with sales team •Interested, but not now or undecided •Action: Offers to entice sales •Not interested •Action: Keep informed and wait to move to warm/hot
    • 8. iii. Analysis and improvement • What are the online sources that work in the category • Which medium works? • What are the offers that work in the category? • What kind of communication works • • • • Scripts Emailers Landing page SMS