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Why Twitter Is A Ponzi Scheme

by FreshNetworks on Apr 25, 2009

  • 7,488 views

Twitter is cool. And Twitter imparts its coolness onto you. If you join. But can it go on forever? ...

Twitter is cool. And Twitter imparts its coolness onto you. If you join. But can it go on forever?

This presentation is a mashup of 'Ponzi Scheme' by Ralhpmon and ideas from around the web - Jaffe Juice, Alan Wolk et al.

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18 of 8 previous next Post a comment

  • MayankDhingra Mayank Dhingra at Open Air loved it :) 3 years ago Reply
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  • guest86afc7 guest86afc7 Thanks for the comments everyone (unnamed guests included).

    Sure it's a square peg in a round hole. Absolutely it's not pure Ponzi. The presentation was tongue-in-cheek after all ('follow me on twitter' on the last page was supposed to give that away)

    I was looking for another way of puting 'emperor's new clothes'. The definition of a Ponzi scheme used here comes from a ppt shown in court to help educate jurors. In fact my slideshare is an exact replication of that ppt with minor text changes to make the point.

    Either way, I do stand-by the premise of Ponzi (or perhaps Pyramid Scheme as a good alternative analogy) as a neat way of explaining some of what makes the marketing of social sites work - in particular during the early-adopter phase.

    Charlie
    3 years ago Reply
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  • guestc92cad guestc92cad People join Twitter for social capital? Social capital can be equated to stacks of cash? There is only so much social capital to go around? The ammount of social capital you get from Twitter depends on when you began tweeting? Twitter is going to take all the social capital and run? I think you're trying to fit a square peg through a round hole here. 3 years ago Reply
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  • plus8star Benjamin Joffe , Samaritan, Speaker, Startup Therapist and Asia Digital Expert at DayDeed.com, +8* Nice design & fun story - early adopters do ok so I don't worry ;-)
    Would Facebook, MySpace and market listed companies like Google and Apple qualify as Ponzi schemes too?
    3 years ago Reply
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  • jboutelle Jonathan Boutelle , entrepreneur CTO at SlideShare WOOT! This was an awesome presentation. Nice work... 3 years ago Reply
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  • guestdc259b2 guestdc259b2 I suggest you research what a Ponzi scheme actually is, because your whole concept is absurd.

    I take it you must think every social networking site is a Ponzi scheme.
    3 years ago Reply
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  • thomas.frazier Tom Frazier genius... 3 years ago Reply
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  • pbycall PbyCall, Inc. at PbyCall, Inc. I think you are essentially right if some conditions apply.

    1. The users' ability to be social attraction is the same throughout the population.
    It isn't so obvious, since there are entities able to devote significant resources and quickly gain the social capital even after joining late. Put it short. The newly born isn't in social disadvantage if she has powerful parents.

    2. There is no money in the business.
    Given the business model is to sell to the buzz-word oriented crowd the services they like in the format they prefer, the late joiners will profit from those business service offers (not from each other) if the model succeeds and if the service has a critical mass of users. Put it short. If the crowd is big enough, the party-goers could suddenly have to benefit the transformation of the place into a mall. In this case the twitter is a fraud.
    3 years ago Reply
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Why Twitter Is A Ponzi Scheme — Presentation Transcript