• Save
Social media case study: Vets Now
Upcoming SlideShare
Loading in...5
×
 

Social media case study: Vets Now

on

  • 1,697 views

Social media case study showing how social media agency FreshNetworks helped Vets Now develop an online community to meet their key business needs.

Social media case study showing how social media agency FreshNetworks helped Vets Now develop an online community to meet their key business needs.

Statistics

Views

Total Views
1,697
Views on SlideShare
1,579
Embed Views
118

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 118

http://www.freshnetworks.com 118

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media case study: Vets Now Social media case study: Vets Now Presentation Transcript

  • Case study: Vets Now
    Social media and word-of-mouth
    @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376
  • Vets Now
    Vets Now provide evening and weekend cover for vet practices across the UK
    They also offer an “on call” emergency service for pets
    Vets Now was launched in 2001 by veterinary surgeon Richard Dixon
  • Vets Now social media aims
    Increase engagement and communication between Vets Now practitioners
    Provide an educational resource for veterinary practitioners
    Sell more training courses
    Recruit more staff
  • Solution: VETECC online community
    We identified the need for stakeholders to be able to communicate with each other regardless of the time of day.
    We built and developed and online community for Vets Now called VETECC (Vet emergency and critical care).
  • Sharing tips, advice and best practice
    The community enables vets to talk to each other and share tips, advice and best practice in a private arena.
    The site also contains both professional and educational training resources and information.
  • Promoting Vets Now events and training
    The community offers a space to share news from the industry and to advertise Vets Now events and training courses.
  • www.freshnetworks.com
    ROI from the VetECC community
    VetECChas produced 10 direct job applications for work with Vets Now in just 3 months.
    Projected ROI (from recruitment) £21,000per year.
  • www.freshnetworks.com
    Saving costs on communication
    The Vets Now weekly e-news has replaced the monthly printed newsletter.
    Saving of £14,400 per year.
  • www.freshnetworks.com
    Increasing event and training bookings
    600
    clicks-throughs to Vets Now training and events.
  • www.freshnetworks.com
    Encouraging discussion
    60%of users are signing in daily
    95%
    Are signing in at least once a week
  • www.freshnetworks.com
    Increasing engagement
    Low bounce rate of 20%
    Average time on site
    9mins
  • www.freshnetworks.com
    Client quote
    “Freshnetworks has been an integral part in allowing us to develop our online presence. 
    They provided support throughout their entire process, but in particular their structured approach to planning and strategy ensured that our community delivered and met the needs of our members.”
    Lisa Rob, Head of Veterinary Resourcing, Vets Now
  • © Copyright FreshNetworks 2010