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Topshop - Wish You Were At Topshop

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Social media agency FreshNetworks helped Topshop integrate online social media with to engage customers and

Social media agency FreshNetworks helped Topshop integrate online social media with to engage customers and

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    Topshop - Wish You Were At Topshop Topshop - Wish You Were At Topshop Presentation Transcript

    • ‘Wish You Were At Topshop’
    • We helped Topshop create and implement a digital campaign called ‘Wish You Were At Topshop’.
    • After receiving a free styling and make-up session, shoppers were invited to create a digital ‘Wish You Were At Topshop’ postcard using photo sharing app Instagram.
    • Customers were photographed using an iPad2, selecting Instagram filters to change the effect of the picture.
    • Once the photo had been taken customers were given a copy of the postcard to take home, as well as being able to upload it onto Facebook and the Topshop gallery.
    • The campaign ran for 11 days in London, New York, Dublin, Liverpool and Manchester. Topshop was the first in the industry to work with Instagram in this way.
    • “Wish You Were At Topshop” generated significant PR.
    • 640 blogs covered the “Wish You Were At Topshop” campaign, giving a reach of 1.3 million.
      1.3M
      unique views.
    • The campaign was also mentioned extensively across Twitter.
      “Just been to Topshop Ox Circus to see their instagram project…Great stuff.”
      @PhilGonzalez
      “Great work: Topshop Sets Up Instagram-Styled Photoshoots in Stores.”
      @Rheaj
    • Topshop’s Facebook page views and unique views increased as a direct result of the campaign.
      Secret Store launch
      Wish You Were At Topshop
    • “Wish You Were At Topshop” generated an extra 5.3 million views on Facebook, as well as over 2,000 comments.
    • The campaign also helped to generate a year’s worth of activity on Topshop’s Facebook account in just 4 days.
    • Total reach for the campaign exceeded 7.5 million.
    • The campaign also helped to generate new, shareable content for Topshop.
    • As a result, Topshop became the #1 fashion retailer for content creation on Instagram.
      Out of all major fashion retailers Topshop are:
      #1
      For content volume
      #7
      For number of followers
    • ‘Wish You Were At Topshop’ also helped to drive footfall in-store.
    • Comments from shop floor
      “New & different - I loved it. The customers loved it. Great fun and really well organised.”
      “Customers were phoning in friends to come and try it for themselves.”
      “Great community spirit with store staff helping to take photos.”
      -Liverpool store floor manager
      “The [photo booth] setup complimented the whole event.”
      “Customers and managers commented on the success - Customers were excited about putting their photos on Facebook.”
      -Faye Whittington, Oxford Circus