LinkedIn Slideshare

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A new report from social media agency FreshNetworks looking at the growth, current use and future direction of LinkedIn

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LinkedIn Slideshare

  1. 1. The growth, current use andfuture direction of LinkedInStats and factsFreshNetworks report: August 2011@FreshNetworks 1 www.freshnetworks.com
  2. 2. The growth of LinkedIn 2 www.freshnetworks.com
  3. 3. LinkedIn: Eight years since launchNumber of users in Millions 3 www.freshnetworks.com
  4. 4. Membership growthOverall, global memberships - free and paid for – on LinkedIn grew to115.8 million in the second quarter of this year, up 61% on 2010. By Q12011, user numbers were beyond the 100 million mark. Image source: LinkedIn 4 www.freshnetworks.com
  5. 5. Membership demographic 70% of LinkedIn users are between 25-54 years old. 5 www.freshnetworks.com
  6. 6. Member connections There are over 1.3 billion connections between members on LinkedIn. 6 www.freshnetworks.com
  7. 7. Member activity Currently 17.8 million LinkedIn users are members of groups and 1.2 million post comments to groups every week. 7 www.freshnetworks.com
  8. 8. Fastest growing markets (% increase) Brazil 428% India 76% Mexico 178% France 72%*2010 year-on-year growth 8 www.freshnetworks.com
  9. 9. Predicted LinkedIn growth by end 2011 By looking at the growth figures for LinkedIn over the last three years and then considering the increase in users between 1st January and 31st March we predict that: LinkedIn will have 165 million users by the end of 2011. 9 www.freshnetworks.com
  10. 10. Revenue increase LinkedIn has also recently announced a revenue increase of 120% - up year on year to $121m (£74m) in the three months to June. Profit was also up to $4.5m (£2.8m), compared to $4.3m (£2.6m) in the previous year. 10 www.freshnetworks.com
  11. 11. Brands andbusinesses on LinkedIn. 11 www.freshnetworks.com
  12. 12. Company pagesThere are now over 2 million company pages on LinkedIn and almost 80million job transitions have been tracked across the network. 12 www.freshnetworks.com
  13. 13. Top companies on LinkedIn Top 10 followed companies on LinkedIn: • IBM • Hewlett Packard • Accenture • Microsoft • Oracle • Deloitte • PwC • Cisco • Apple • Google 13 www.freshnetworks.com
  14. 14. Most followed & most employees 14 www.freshnetworks.com
  15. 15. Ratio employees to followers On average, each company has 2.5 followers for each employee on the site. However, there are a couple of standout performers: • Apple has 6 followers . • Google has 8 followers. 15 www.freshnetworks.com
  16. 16. Size of companies on LinkedIn • Largest companies (with 10,000+ employees) account for only 0.007% of company pages on the site. • Over three quarters of the organisations on LinkedIn are SME’s - 51% of which have between 1-10 employees and 27% have 11-50 employees. 16 www.freshnetworks.com
  17. 17. Download the full report How and why are brands using LinkedIn? The growth, current use and future direction of LinkedIn http://bit.ly/qNDa5b 17 www.freshnetworks.com
  18. 18. Top companies on LinkedIn 18 © 2011 www.freshnetworks.com

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