Twitter: Just how are businesses using it?

Is it just me, or does everybody seem to be talking about Twitter…

Don’t listen to ‘experts’

Look for ideas and try things out

Three ways organisations are using Twitter

1. Have a public face to a brand +

2. And that you are actually engaging Have micro-interactions Have micro-interactions Respond to people and enter into a conversation Ask what they thing and get instant feeback

2. Segment, segment, segment

Not everybody wants the same thing, so don’t treat them in the same way

3. Provide a gateway to engage

It is part of a hub-and-spoke social media strategy

And recognise that Twitter is only part of a social media strategy Use Twitter as the gateway to engaging with you

But the best thing is just to have a go

That’s it… Matt Rhodes FreshNetworks [email_address] 020 7692 4199 @mattrhodes blog.freshnetworks.com

Matt Rhodes

FreshNetworks

[email_address]

020 7692 4199

@mattrhodes

blog.freshnetworks.com

Picture credits Slide 4: idea, by Matthew Burpee www.flickr.com/photos/mburpee/3570361432/ Slide 5: 3, by weesen www.flickr.com/photos/weesen/3589267112/ Slide 12: Estradeando, by Eduardo Amorim www.flickr.com/photos/bombeador/2696554494/ Slide 13: An Apple a Day, by jaredflo www.flickr.com/photos/jaredflo/219190131/

Picture credits

Slide 4: idea, by Matthew Burpee www.flickr.com/photos/mburpee/3570361432/

Slide 5: 3, by weesen www.flickr.com/photos/weesen/3589267112/

Slide 12: Estradeando, by Eduardo Amorim www.flickr.com/photos/bombeador/2696554494/

Slide 13: An Apple a Day, by jaredflo www.flickr.com/photos/jaredflo/219190131/