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How organisations can use Twitter  - some ideas
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How organisations can use Twitter - some ideas


An overview of three ways that organisations can experiment with Twitter: …

An overview of three ways that organisations can experiment with Twitter:

1. Give your brand a public face
2. Segment and approach the segments in different ways
3. Use Twitter as part of a hub-and-spoke strategy of social media engagement

First presented to the Marketing Directors Network, London, June 2009

Published in Business , Technology
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  • 1. Twitter: Just how are businesses using it?
  • 2. Is it just me, or does everybody seem to be talking about Twitter…
  • 3. Don’t listen to ‘experts’
  • 4. Look for ideas and try things out
  • 5. Three ways organisations are using Twitter
  • 6. 1. Have a public face to a brand +
  • 7. 2. And that you are actually engaging Have micro-interactions Have micro-interactions Respond to people and enter into a conversation Ask what they thing and get instant feeback
  • 8. 2. Segment, segment, segment
  • 9. Not everybody wants the same thing, so don’t treat them in the same way
  • 10. 3. Provide a gateway to engage
  • 11. It is part of a hub-and-spoke social media strategy
  • 12. And recognise that Twitter is only part of a social media strategy Use Twitter as the gateway to engaging with you
  • 13. But the best thing is just to have a go
  • 14. That’s it…
    • Matt Rhodes
    • FreshNetworks
    • [email_address]
    • 020 7692 4199
    • @mattrhodes
  • 15.
    • Picture credits
    • Slide 4: idea, by Matthew Burpee
    • Slide 5: 3, by weesen
    • Slide 12: Estradeando, by Eduardo Amorim
    • Slide 13: An Apple a Day, by jaredflo