How organisations can use Twitter - some ideas

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An overview of three ways that organisations can experiment with Twitter:

1. Give your brand a public face
2. Segment and approach the segments in different ways
3. Use Twitter as part of a hub-and-spoke strategy of social media engagement

First presented to the Marketing Directors Network, London, June 2009

Published in: Business, Technology
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How organisations can use Twitter - some ideas

  1. 1. Twitter: Just how are businesses using it?
  2. 2. Is it just me, or does everybody seem to be talking about Twitter…
  3. 3. Don’t listen to ‘experts’
  4. 4. Look for ideas and try things out
  5. 5. Three ways organisations are using Twitter
  6. 6. 1. Have a public face to a brand +
  7. 7. 2. And that you are actually engaging Have micro-interactions Have micro-interactions Respond to people and enter into a conversation Ask what they thing and get instant feeback
  8. 8. 2. Segment, segment, segment
  9. 9. Not everybody wants the same thing, so don’t treat them in the same way
  10. 10. 3. Provide a gateway to engage
  11. 11. It is part of a hub-and-spoke social media strategy
  12. 12. And recognise that Twitter is only part of a social media strategy Use Twitter as the gateway to engaging with you
  13. 13. But the best thing is just to have a go
  14. 14. That’s it… <ul><li>Matt Rhodes </li></ul><ul><li>FreshNetworks </li></ul><ul><li>[email_address] </li></ul><ul><li>020 7692 4199 </li></ul><ul><li>@mattrhodes </li></ul><ul><li>blog.freshnetworks.com </li></ul>
  15. 15. <ul><li>Picture credits </li></ul><ul><li>Slide 4: idea, by Matthew Burpee www.flickr.com/photos/mburpee/3570361432/ </li></ul><ul><li>Slide 5: 3, by weesen www.flickr.com/photos/weesen/3589267112/ </li></ul><ul><li>Slide 12: Estradeando, by Eduardo Amorim www.flickr.com/photos/bombeador/2696554494/ </li></ul><ul><li>Slide 13: An Apple a Day, by jaredflo www.flickr.com/photos/jaredflo/219190131/ </li></ul>

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