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Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
Engaging with people in social media
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Engaging with people in social media

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Why people do not want to Like you on Facebook, follow you on Twitter or read your blog. …

Why people do not want to Like you on Facebook, follow you on Twitter or read your blog.

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  • 1. Engaging with people in social mediaWhy people do not want to Like you on Facebook, followyou on Twitter or read your blog.Matt Rhodes, Director of Strategy13th September 2011@FreshNetworks 1 www.freshnetworks.com
  • 2. What social media isn’t Another comms channel An easy way to engage people A replacement for advertising A way to magically get people to do things for you 2 www.freshnetworks.com
  • 3. What social media isSocial media is a set of tools that enable people to share stuff online.• There are many sites and networks that use social media tools.• People use tools depending on their motivations.• For a brand, choosing the right tools to engage with is paramount. 3 www.freshnetworks.com
  • 4. Let’s look at a case study www.freshnetworks.com www.freshnetworks.com
  • 5. Say hello to Mary 5 www.freshnetworks.com
  • 6. Mary has two children, and a husband 6 www.freshnetworks.com
  • 7. And a busy life Swimming lessons Visit grandma Library books Charlie’s birthday Decorate bathroom Weekly shopping 7 www.freshnetworks.com
  • 8. She keeps up with her friends on Facebook Mary Mary 8 www.freshnetworks.com
  • 9. Always uses Tripadvisor to plan holidays 9 www.freshnetworks.com
  • 10. And trains with friends from Runner’s World 10 www.freshnetworks.com
  • 11. Now say hello to Jack 11 www.freshnetworks.com
  • 12. Jack works for a large FMCG company 12 www.freshnetworks.com
  • 13. And wants to sell more boxes of cereal 13 www.freshnetworks.com
  • 14. To people like Mary 14 www.freshnetworks.com
  • 15. He sees a presentation about social media 15 www.freshnetworks.com
  • 16. And has a great idea 16 www.freshnetworks.com
  • 17. He’ll get Mary to Like his brand on Facebook 17 www.freshnetworks.com
  • 18. And follow his brand on Twitter 18 www.freshnetworks.com
  • 19. And read his brand’s blog 19 www.freshnetworks.com
  • 20. ‘Cos then she’ll buy lots of cereal 20 www.freshnetworks.com
  • 21. Which will make Jack happy (and rich!) 21 www.freshnetworks.com
  • 22. Or will she…? 22 www.freshnetworks.com
  • 23. The anwer is… Swimming lessons Visit grandma Library books Charlie’s birthday Decorate bathroom Weekly shopping 23 www.freshnetworks.com
  • 24. Because Mary has a busy life Swimming lessons Visit grandma Library books Charlie’s birthday Decorate bathroom Weekly shopping 24 www.freshnetworks.com
  • 25. Uses Facebook just to keep up with friends Mary Mary 25 www.freshnetworks.com
  • 26. Really doesn’t care about Twitter 26 www.freshnetworks.com
  • 27. And has no reason to follow Jack’s brand 27 www.freshnetworks.com
  • 28. So Jack’s idea is not a great one 28 www.freshnetworks.com
  • 29. What can we learn from this? www.freshnetworks.com www.freshnetworks.com
  • 30. Social media is not just another channel 30 www.freshnetworks.com
  • 31. People won’t just Like you on Facebook 31 www.freshnetworks.com
  • 32. Or follow you on Twitter 32 www.freshnetworks.com
  • 33. Or read your blog 33 www.freshnetworks.com
  • 34. Because it’s not just about what Jack wants 34 www.freshnetworks.com
  • 35. It’s equally about what Mary wants too. 35 www.freshnetworks.com
  • 36. That’s itMatt RhodesDirector of StrategyFreshNetworks@FreshNetworksAll images courtesy of Shutterstock – www.shutterstock.com 36 © Copyright FreshNetworks 2011 www.freshnetworks.com

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