Your SlideShare is downloading. ×
Social media case study: Butlins
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media case study: Butlins

1,911

Published on

Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,911
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Case study: Butlins
    Social media and word-of-mouth
    @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376
  • 2. Holiday company Butlins asked FreshNetworks to help spread word-of-mouth about their family friendly
    resorts and hotels.
    1. Project PEP
  • 3. 1. Project PEP
    They also wanted help advertising their “red coat” auditions in order to recruit new staff for their team.
  • 4. FreshNetworks carried out social media monitoring to find out what people were saying about Butlins and to identify influential family bloggers.
    1. Project PEP
  • 5. We then built a bespoke blog platform called “WeAreButlins” with integrated Facebook,
    Twitter, YouTube and Flickr feeds.
    1. Project PEP
  • 6. 1. Project PEP
    We created content for the blog, sourcing independent family bloggers to write about Butlins
    in order to spread word-of-mouth.
  • 7. 70% of all blog posts on the site were written by independent family bloggers, helping to promote Butlins as a family friendly holiday company.
    1. Project PEP
  • 8. 1. Project PEP
    We also promoted Butlins across other social media platforms and used the YouTube channel for
    a “red coat” audition spin-off.
  • 9. 1. Project PEP
    Over 150 videos were submitted to the red coat auditions in just 3 weeks. The campaign gave Butlins its biggest PR reach ever - 53 million.
  • 10. 1. Project PEP
    Over 3,000 people engaged with Butlins
    in just 3 months thanks to word-of-mouth.
  • 11. “FreshNetworks really helped develop our online presence and worked closely with us
    to develop the WeAreButlins site.”
    Louise Linder, Head of Web, Butlins
    1. Project PEP
  • 12. © Copyright FreshNetworks 2010

×