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Social media case study: Butlins
 

Social media case study: Butlins

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Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

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    Social media case study: Butlins Social media case study: Butlins Presentation Transcript

    • Case study: Butlins
      Social media and word-of-mouth
      @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376
    • Holiday company Butlins asked FreshNetworks to help spread word-of-mouth about their family friendly
      resorts and hotels.
      1. Project PEP
    • 1. Project PEP
      They also wanted help advertising their “red coat” auditions in order to recruit new staff for their team.
    • FreshNetworks carried out social media monitoring to find out what people were saying about Butlins and to identify influential family bloggers.
      1. Project PEP
    • We then built a bespoke blog platform called “WeAreButlins” with integrated Facebook,
      Twitter, YouTube and Flickr feeds.
      1. Project PEP
    • 1. Project PEP
      We created content for the blog, sourcing independent family bloggers to write about Butlins
      in order to spread word-of-mouth.
    • 70% of all blog posts on the site were written by independent family bloggers, helping to promote Butlins as a family friendly holiday company.
      1. Project PEP
    • 1. Project PEP
      We also promoted Butlins across other social media platforms and used the YouTube channel for
      a “red coat” audition spin-off.
    • 1. Project PEP
      Over 150 videos were submitted to the red coat auditions in just 3 weeks. The campaign gave Butlins its biggest PR reach ever - 53 million.
    • 1. Project PEP
      Over 3,000 people engaged with Butlins
      in just 3 months thanks to word-of-mouth.
    • “FreshNetworks really helped develop our online presence and worked closely with us
      to develop the WeAreButlins site.”
      Louise Linder, Head of Web, Butlins
      1. Project PEP
    • © Copyright FreshNetworks 2010