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3MSocial media influencers
We’ve being working with 3M to help spread word-of-mouth    about their products and to engage with influential         me...
Our social media outreach strategy helped 3M develop a     deeper online presence through social media.
We also helped them launch their Car Care cleaning range    via a competition called “the cleanest car”, whichencouraged c...
The winning entry, chosen by other car enthusiasts whoengaged with the competition, bagged an all-expenses paid  trip to S...
The competition was promoted across all social media     channels and we identified and engaged with keyinfluencers, inclu...
As a result of the competition, online sales from the CarCare product range increased in 60 different countries.
Amazon has placed their first direct order for the full range        and will continue to order on demand.
As a result, FreshNetworks is now Telefónica Europe’sretained social media agency for all group-sponsored social          ...
© Copyright FreshNetworks 2011
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Social media case study: 3M

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3M social media case study. Social media agency FreshNetworks worked with 3M to identify influencers and spread word-of-mouth about their products.

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Transcript of "Social media case study: 3M"

  1. 1. 3MSocial media influencers
  2. 2. We’ve being working with 3M to help spread word-of-mouth about their products and to engage with influential members of their target audience online.
  3. 3. Our social media outreach strategy helped 3M develop a deeper online presence through social media.
  4. 4. We also helped them launch their Car Care cleaning range via a competition called “the cleanest car”, whichencouraged car enthusiasts to upload photos of their car before and after they had cleaned it.
  5. 5. The winning entry, chosen by other car enthusiasts whoengaged with the competition, bagged an all-expenses paid trip to Sweden for the ultimate Koenigsegg experience.
  6. 6. The competition was promoted across all social media channels and we identified and engaged with keyinfluencers, including car detailing expert Paul Dalton, to spread word of mouth about the new products online.
  7. 7. As a result of the competition, online sales from the CarCare product range increased in 60 different countries.
  8. 8. Amazon has placed their first direct order for the full range and will continue to order on demand.
  9. 9. As a result, FreshNetworks is now Telefónica Europe’sretained social media agency for all group-sponsored social media projects and programmes. FreshNetworks has helped us use social media for a range of products, including the 3M Car Care range and our Pocket Projectors. I’ve been very happy with both their long-term strategic planning, as well as how they delivered social media campaigns. ebusiness Manager, 3M
  10. 10. © Copyright FreshNetworks 2011

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