Young Professional(s)
A New Name

The Process
Meeting 1 Meeting 2 Meeting 3
Competitive Name Voting
Analysis Development Name Finalization

Competitive Analysis
Meeting 1
Goals
• See what other cities are doing
• Differentiate Columbus initiative from other cities
• Position our city to our target audience
• Create a naming platform

Name Development
Meeting 2
Goals
• Ideation - come up with name ideas
• Create a list of the 10 best names
• Push the conversation online
• Name presentation strategy (to the rest of the commission)

Voting - Name Finalization
Meeting 3
Goals
• Present the names to the commission
• Take a vote on the names
• Tally the votes and finalize the name

Young Professional(s)
A New Name