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Just for Starters Presentations

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Presentations from the 6 speakers at the Just for Starters Event at the Kauffman Foundation. Fresh ID's product Intefy won the event as the most promising product! Learn more about Intefy, the …

Presentations from the 6 speakers at the Just for Starters Event at the Kauffman Foundation. Fresh ID's product Intefy won the event as the most promising product! Learn more about Intefy, the real-time, aggregated platform that makes online conferences and hybrid events easy at http://freshid.com

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  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • SEO, Pay Per Click - All designed to drive more trafficWe believe a CRITICAL MASS has to be achieved but once it does the focus needs to shift to mining the traffic that is coming to the site.
  • Transcript

    • 1. The Pocket ShockerTM
      Arriving August 2010
      United Ventures, LLC
    • 2. THE POCKET SHOCKERTM
      a little dilbert wisdom for the young professionals
      Accept that some days you are the pigeon…
      • and some days you are the statue.
      Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.
      2
    • 3. THE POCKET SHOCKERTM
      a little dilbert wisdom for the young professionals
      When everything is coming your way…
      • you’re in the wrong lane.
      Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.
      3
    • 4. THE POCKET SHOCKERTM
      a little dilbert wisdom for the young professionals
      On the keyboard of life…
      • always keep one finger on the
      escape key.
      and your thumb on…
      the Pocket ShockerTM
      Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.
      4
    • 5. THE POCKET SHOCKERTM
      Business Concept
      What is sapping your energy?
      • Mind numbing meetings…
      • 6. Monotone lectures…
      • 7. Monochrome powerpoints…
      Boss Man
      5
    • 8. THE POCKET SHOCKERTM
      Business Concept
      Do you feel…
      STRESSED?
      FATIGUED?
      MELANCHOLY?
      6
    • 9. THE POCKET SHOCKERTM
      Business Concept
      • What do you do?
      • 10. How do you respond?
      What was the
      question again?
      7
    • 11. THE POCKET SHOCKERTM
      Business Concept
      • ingest coffee?
      • 12. chug soda?
      • 13. choke down a smoke?
      Poke
      self
      with
      sharp
      stick!
      Personal Favorite…
      8
    • 14. THE POCKET SHOCKERTM
      Business Concept
      = Calories
      = Caffeine
      = Nicotine
      Energy!!!
      9
    • 15. THE POCKET SHOCKERTM
      Product Features
      • Streamlined Design
      • 16. Handheld Comfort Fit
      • 17. Measures 3.5 Inches
      • 18. Swivel Keychain Attachment
      • 19. Embossed Back Panel URL
      • 20. USB Rechargeable Functionality
      • 21. High Quality Silver Finish
      • 22. Oversized “Shock” Button
      • 23. 3D Starburst- Thermal Decal
      10
    • 24. THE POCKET SHOCKERTM
      Target Demographic
      Young Professionals
      Waiter
      Construction
      Musician
      Landscaper
      No Idea?
      Assistant
      Project Manager
      Retailer
      Accountant
      Writer
      Dancer
      11
    • 25. THE POCKET SHOCKERTM
      Marketing Plan
      Corporate Branding
      Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only.
      12
    • 26. THE POCKET SHOCKERTM
      Marketing Plan
      Social Cause – We Can Help
      • SHOCK BreastCancer
      • 27. SHOCK Poverty
      • 28. SHOCK theWorld
      13
      Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only.
    • 29. THE POCKET SHOCKERTM
      Feasibility / Sustainability / Profitably
      Sales Projections
      NOTE:
      You didn’t really think we’d reveal our Financial Plan…did you?
      14
    • 30. THE POCKET SHOCKERTM
      Push The Button
      Feel Alive!
      We strongly encourage audience participation. If you have any doubt in your mind…please step forward…really!
      15
    • 31.
    • 32. Who We Are
      Proven technology that generates Leads & Sales
      from your existing website traffic!
      www.chattaxi.com
    • 33. Situation
      • Companies have been led to believe that in order to grow sales they have to continually drive more and more traffic to their website
      • 34. SEO
      • 35. Pay Per Click
      • 36. Media Campaigns
      www.chattaxi.com
    • 37. Problem
      • 97% Choose to Remain Anonymous
      • 38. Poor website construction
      • 39. Shopping cart abandonment
      • 40. Navigation confusion
      • 41. Lack of relevant information to make a decision
      www.chattaxi.com
    • 42. Observation
      • Online communication such as texting, e-mail, blogging, Facebook, Twitter, etc…continues to take over as a preferred method of interaction.
    • Conclusion
      • The most efficient way for businesses around the world to grow their sales is to:
      Mine The Traffic That Is Already Coming To Their Website
      www.chattaxi.com
    • 43. Chat Taxi
      • Offers a fully STAFFEDchat solution that:
      • 44. Interacts with your existing website traffic
      • 45. Utilizes a growing online communication style
      • 46. Converts anonymous visitors to viable leads and sales
      • 47. Provides monthly reporting to verify conversions
      www.chattaxi.com
    • 48. Value of Chat Taxi
      • XYZ Company BEFORE Chat Taxi
      • 49. Monthly Website Visitors ……………………………. 5,000
      • 50. Percentage of Visitors that Convert to a Lead ...…… 3%
      • 51. Currently Monthly Leads Generated from Website ... 150
      • 52. Company Close Ratio ………………………………… 10%
      • 53. Net New Sales from Existing Website Traffic ………. 15
      • 54. Average New Customer Spend ……………............... $750
      • 55. Monthly Income from Existing Web Traffic …….... $11,250
      www.chattaxi.com
    • 56.
      • XYZ Company AFTER Chat Taxi
      • 57. Monthly Website Visitors ……………………………. 5,000
      • 58. Percentage of Visitors that Convert ………………... 4%
      • 59. Currently Monthly Leads Generated from Website ... 200
      • 60. Company Close Ratio ………………………………… 20%
      • 61. Net New Sales from Existing Website Traffic ………. 40
      • 62. Average Customer Spend …………………............... $750
      • 63. Monthly Income from Existing Web Traffic ……… $30,000
    • Chat Transcript[Pat] Hello, my name is Pat, how may I help you? [Pat] Hi Carlos! [Carlos Diaz] We are in the waste water treatment business, and need solar powered pumps for our systems, any solution from your organization?[Pat] Yes, I believe Wyatt can help you.  Would you like his number and/or e-mail address? [Carlos Diaz] It will be of great help and I thank you a lot [Pat] Sure.  Carlos, may I have your contact information as well? [Pat] Here is the contact info.Owner:  Wyatt H. Rhone (roanE-mail:  wyatt@realgreenergy.comPhone:  1- 402-203-2835               Toll Free:  (888) 452-5742     [Pat] I will pass this along to Mr. Rhone and please call him at your convenience.[Carlos Diaz] We are located in Guatemala, Central America and will like to start on solar energy in other areas [Pat] Sure Carlos!  Wyatt will be able to help answer your questions. [Pat] Is there anything else I can help you with? [Carlos Diaz] Mr. Rhone does he works with you [Pat] Yes, he owns the company. [Carlos Diaz] Well we appreciate you lighting take care and see you later [Pat] For sure!  Thanks for contacting us and you have a nice day! [Pat] Good-bye.
    • 64.
    • 65. We’re Launching Deals On Demand
    • 66. What is Opportunity Cost?
      It’s the Cost of an Opportunity Forgone
      The Problems
      Service-based businesses have under utilized schedules
      Retailers have unsold inventory
      Non-profit organizational budgets are being crunched
    • 67. What is Opportunity Cost?
      It’s the Cost of an Opportunity Forgone
      The Problems
      Service-based businesses have under utilized schedules
      Retailers have unsold inventory
      Non-profit organizational budgets are being crunched
    • 68. The Opportunity
      Enable service-based businesses to fill available time slots
      Enable retailers to sell excess inventory
      Enable non-profits to raise more money
    • 69. The Alternative Solutions
      Do Nothing (costs of overhead, inventory, mission lost)
      Distribute a coupon or tank your prices
      Non-profits can do fundraisers and offer donor matching
      Hmmm?
      How does that leverage the crowd? Excitement?
      Where’s my incentive to share? Does it build my network?
      Does it capture an immediate sale?
    • 70. The Alternative Solutions
      Do Nothing (costs of overhead, inventory, mission lost)
      Distribute a coupon or tank your prices
      Non-profits can do fundraisers and offer donor matching
      Hmmm?
      How does that leverage the crowd? Excitement?
      Where’s my incentive to share? Does it build my network?
      Does it capture an immediate sale?
    • 71. The Alternative Solutions
      Do Nothing (costs of overhead, inventory, mission lost)
      Distribute a coupon or tank your prices
      Non-profits can do fundraisers and offer donor matching
      Hmmm?
      How does that leverage the crowd? Excitement?
      Where’s my incentive to share? Does it build my network?
      Does it capture an immediate sale?
    • 72. The Best Solution
      Demand Launch: An On Demand Deal Launching Platform
      Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.
      Limited Time so it elicits action
      Buy Now so the consumer makes s simple buying decision right now
      Incentive for sharing: require a certain number or deal gets more sweet
    • 73. The Best Solution
      Demand Launch: An On Demand Deal Launching Platform
      Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.
      Limited Time so it elicits action
      Buy Now so the consumer makes a simple buying decision right now
      Incentive for sharing: require a certain number or deal gets more sweet
    • 74. The Best Solution
      Demand Launch: An On Demand Deal Launching Platform
      Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.
      Limited Time so it elicits action
      Buy Now so the consumer makes a simple buying decision right now
      Incentive for sharing: require a certain number or deal gets more sweet
    • 75. Envision this!
      You’re a national franchise
      You’re a local retailer
      You’re a non-profit
    • 76. Envision this!
      You’re a national franchise
      You’re a local retailer
      You’re a non-profit
    • 77. Envision this!
      You’re a national franchise
      You’re a local retailer
      You’re a non-profit
    • 78. Envision this!
      Make Money Now
      Grow your social Network
      Fill Excess Capacity, Sell Unsold Inventory, Raise More Money
    • 79. Envision this!
      Make Money Now
      Grow your social Network
      Fill Excess Capacity, Sell Unsold Inventory, Raise More Money
      THANK YOU!
    • 80.
    • 81. Facebook with 400 million people could be the worlds 4th largest country
      Twitter now has almost 50 million tweets a day
      Social networks & blogs are visited by 3/4 of all global consumers online
      Increasing travel costs and budget cuts have resulted in conference/event attendance declines by 15% - 25%
    • 82.
      Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action.
      Michael Kristof
      TweetReports
    • 83. Watch wherever you have Internet
    • 84.
    • 85. real-time conversations
      your custom branding
      event analytics
      links to sites & sponsors
      live/recorded video
      photo galleries
    • 86. We promote your brand, not ours.
    • 87. We do both conversation management and on-site video production during events
    • 88. 330 physical attendees
      660 virtual attendees
      Hundreds of links to the page shared on Twitter and Facebook to over 435,000 people
      Dozens of posts and newspaper articles in praise of the conference and virtual event page
      dd
    • 89. Twestivals held round the world on the same night
      Almost half a million dollars was raised globally
      Exeter Twestival raised over $2000 and used Intefy to showcase local bands that played throughout the night, to drive traffic for donations
      dd
    • 90. Ungeeked is a 3 day conference full of social media and marketing speakers and advice
      This was our first paid, live virtual event, bringing in extra revenue – so attendees had to login
      Eventbrite and Paypal made ticket registration easy, and StreamAPI streamed ad-free video
      dd
    • 91.
      Any other conference wanting to do what I call “virtual attendance” needs to talk to Fresh ID about Intefy.
      Scott Gould
      Founder, Like Minds
    • 92. Hosted on a premiere web application service
      Secure, scalable
      Cloud-based for access anywhere
    • 93. Social
      Marketing
      Traditional
      Marketing
      Word of Mouth
    • 94. Lisa Qualls voted SMCKC President
      Kristi Colvin one of 14 Power Women to Follow on Twitter, Forbes says
      Lisa Qualls & Kristi Colvin on100 Greatest Women in Social Media
      Kristi Colvin on Social Media Divas You Should Be Following
      Lisa Qualls featured on KCTV & KSHB segments
      Kristi Colvin featured in Twitterville, Entrepreneur, Smashing Magazine
    • 95. learn more at intefy.com| tweet us @intefy
    • 96.
    • 97.
    • 98. agile
      nimble
      innovative
      responsive
      flexible
    • 99. courtney
      courtneykounkel, leedap
      steve
      steveswanson, leedap
      richard
      richardwetzel, aia, leedap
    • 100. courtney
      courtneykounkel, leedap
      steve
      steveswanson, leedap
      richard
      richardwetzel, aia, leedap
    • 101. the rest
      36%
      four companies
      64%
    • 102.
    • 103.
    • 104.
    • 105.
    • 106.
    • 107.
    • 108. risks
      growth
      performance
      financial
      diversification
      legal
      partnership
      failure
    • 109.
    • 110.
    • 111. MuslimRanch.com
      An online source for the fast growing Halal meat grilling market
      Just for Starters Competition
      Kauffman Foundation, July 15, 2010
    • 112. What does it take to get a decent Halal steak around here?
      • Halal: Arabic for “Lawful” or “permitted” for Muslims
      • 113. Demand for halal meat is met by small ethnic shops
      • 114. Supply focuses on old country tastes
      • 115. lamb, goat, stewing and ground beef
      • 116. 44% of Muslim-Americans believe their needs are not met by today’s Halal foods.1
      1 “Halal Foods: a Large and Under-recognized Market.” Food Engineering & Ingredients, April/May. 2009: 26
      74
    • 117. Market opportunity
      Large
      N.A. population of 9mm, potential market of $10B
      Growing
      Muslim Americans grow at 6% per year
      66% of American Muslim HH's earn over $50,000 / yr4
      Affluent
      Hungry
      Muslims’ meat demand is growing
      Two or three sources for Halal beef online focus on commodity supply
      Few Competitors
      4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 
      75
    • 118. Market opportunity
      Large
      N.A. population of 9mm, potential market of $10B
      Growing
      Muslim Americans grow at 6% per year
      66% of American Muslim HH's earn over $50,000 / yr4
      Affluent
      Hungry
      Muslims’ meat demand is growing
      Two or three sources for Halal beef online focus on commodity supply
      Few Competitors
      4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 
      76
    • 119. MuslimRanch.com will address the market by:
      Providing premium grilling and BBQ cuts to American Muslims with high household income
      We will beat the competition through a superior product and consumer experience
      By focusing on high quality luxury food products we develop a relationship with an extremely desirable consumer.
      Keep costs low by providing all services on a cloud based e-commerce platform. Outsource all fulfillment activities; retain Marketing and CRM as core functions
      77
    • 120. MuslimRanch.com brings organization, professionalism, and an online alternative to a fragmented and diffused retail channel
      Current
      Feedlots
      Food Brokers
      Meat
      Processing Facilities
      Ethnic
      Grocery Stores Restaurants
      With MuslimRanch.com
      Network of Qualified Ranchers
      MR.com Fulfilment & Customer Service Team
      Halal
      Certified
      Slaughter House
      American
      Muslim
      Grill Chef
      78
    • 121. MuslimRanch.com will serve the American Muslim home grill chef by providing high quality products and information:
      • USDA certified beef grilling and BBQ cuts
      • 122. Grass fed beef plus exotic and seasonal meats like Wagyu, Venison, and Bison.
      • 123. Expand to difficult to find halal poultry like goose, game hen, pheasant
      • 124. Create an online community centered on halal grilling and BBQ news, information, learning and sharing
      79
    • 125. Other Stakeholders
      Investors
      Strong cash flow for a small investment will generate large IRR
      Phased investment plan reduces risk
      Opportunity to benefit from an eventual sale of MuslimRanch
      Suppliers
      Ranchers and slaughter houses access a new and growing market
      Partners
      Our customer database will be valuable to other vendors (travel, food, and publishing industries)
      80
    • 126. Marketing plan
      Online advertising
      • Communications will include a website with a blog, recipes and accessories. We will advertising on other Muslim websites.
      • 127. Online community where kids get to know the Muslim rancher.
      • 128. Google Adsense search engine marketing.
      Product line extensions
      • We will grow to provide more exotic beef
      • 129. American Style Kobe Beef
      • 130. Japanese Wagyuand
      • 131. Bison
      Future sales offerings
      • Spot Sales / Subscription Model / Ad revenue
      81
    • 132. Action Plan and Time Line
      Conduct research to more clearly define
      Market opportunity and Fulfillment Process
      Phase 1
      Develop and launch e-commerce platform
      Put some beef in inventory and sell some steak
      Phase 2
      Develop and expand market; build online
      community; expand product offerings
      Phase 3
      Develop foreign markets
      Phase 4
      Exit Strategy:
      Most likely a sale to a strategic buyer
      Phase 5
      82
    • 133. Investment = $240,000 to Phase 2
      Conduct research to more clearly define
      Market opportunity and Fulfillment Process
      $40,000
      Phase 1
      Develop and launch e-commerce platform
      Put some beef in inventory and sell some steak
      $200,000
      Phase 2
      Develop and expand market; Build online
      community; expand product offerings
      From Operations
      Phase 3
      Develop Foreign Markets
      From Operations
      Phase 4
      Exit Strategy:
      Most likely a sale to a strategic buyer
      Phase 5
      83
    • 134. Founding team
      • Hussain Ali-Khan is a Muslim who likes good steaks. He has worked in senior finance and operations roles including a stint as a corporate vice president at the New York Times Company
      • 135. Steve Bastasch has worked in finance, strategy, and business development roles at leading global companies such as Procter & Gamble, Dun & Bradstreet, and the New York Times. He has significant experience in online business.
      The founding team will launch the pilot site and develop a recruitment plan as the company grows.
      84
    • 136. Exit Strategy
      We target a sale in five years to a large meat producer.
      Omaha steaks
      • $300mm revenue/yr
      PM Beef
      85
    • 137. Points to remember
      North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied
      MuslimRanch.com will provide premium steaks any time to any where through overnight shipping
      We will beat our competition with our product and targeted marketing plan
      Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high
      We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product.
      86
    • 138. Points to remember
      North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied
      MuslimRanch.com will provide premium steaks any time to any where through overnight shipping
      We will beat our competition with our product and targeted marketing plan
      Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high
      We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product.
      87

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