Just for Starters Presentations

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Presentations from the 6 speakers at the Just for Starters Event at the Kauffman Foundation. Fresh ID's product Intefy won the event as the most promising product! Learn more about Intefy, the real-time, aggregated platform that makes online conferences and hybrid events easy at http://freshid.com

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  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • SEO, Pay Per Click - All designed to drive more trafficWe believe a CRITICAL MASS has to be achieved but once it does the focus needs to shift to mining the traffic that is coming to the site.
  • Just for Starters Presentations

    1. 1. The Pocket ShockerTM<br />Arriving August 2010<br />United Ventures, LLC<br />
    2. 2. THE POCKET SHOCKERTM<br />a little dilbert wisdom for the young professionals<br />Accept that some days you are the pigeon…<br /><ul><li>and some days you are the statue.</li></ul>Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.<br />2<br />
    3. 3. THE POCKET SHOCKERTM<br />a little dilbert wisdom for the young professionals<br />When everything is coming your way…<br /><ul><li>you’re in the wrong lane.</li></ul>Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.<br />3<br />
    4. 4. THE POCKET SHOCKERTM<br />a little dilbert wisdom for the young professionals<br />On the keyboard of life… <br /><ul><li>always keep one finger on the</li></ul> escape key.<br /> and your thumb on…<br />the Pocket ShockerTM<br />Dilbert, Dilbert.com, the Dilbert logo and characters are copyrighted and/or trademarks of Scott Adams, United Media. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to Scott Adams and/or United Media. Dilbert quotes are for illustration purposes only.<br />4<br />
    5. 5. THE POCKET SHOCKERTM<br />Business Concept<br />What is sapping your energy?<br /><ul><li>Mind numbing meetings…
    6. 6. Monotone lectures…
    7. 7. Monochrome powerpoints…</li></ul>Boss Man<br />5<br />
    8. 8. THE POCKET SHOCKERTM<br />Business Concept<br />Do you feel…<br />STRESSED?<br /> FATIGUED?<br /> MELANCHOLY?<br />6<br />
    9. 9. THE POCKET SHOCKERTM<br />Business Concept<br /><ul><li>What do you do?
    10. 10. How do you respond?</li></ul>What was the <br /> question again?<br />7<br />
    11. 11. THE POCKET SHOCKERTM<br />Business Concept<br /><ul><li> ingest coffee?
    12. 12. chug soda?
    13. 13. choke down a smoke?</li></ul>Poke <br />self <br />with <br />sharp <br />stick!<br />Personal Favorite…<br />8<br />
    14. 14. THE POCKET SHOCKERTM<br />Business Concept<br /> = Calories<br /> = Caffeine<br /> = Nicotine<br />Energy!!!<br />9<br />
    15. 15. THE POCKET SHOCKERTM<br />Product Features<br /><ul><li>Streamlined Design
    16. 16. Handheld Comfort Fit
    17. 17. Measures 3.5 Inches
    18. 18. Swivel Keychain Attachment
    19. 19. Embossed Back Panel URL
    20. 20. USB Rechargeable Functionality
    21. 21. High Quality Silver Finish
    22. 22. Oversized “Shock” Button
    23. 23. 3D Starburst- Thermal Decal</li></ul>10<br />
    24. 24. THE POCKET SHOCKERTM<br />Target Demographic<br /> Young Professionals<br />Waiter<br />Construction<br />Musician<br />Landscaper<br />No Idea?<br />Assistant<br />Project Manager<br />Retailer<br />Accountant<br />Writer<br />Dancer<br />11<br />
    25. 25. THE POCKET SHOCKERTM<br />Marketing Plan<br />Corporate Branding<br />Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only.<br />12<br />
    26. 26. THE POCKET SHOCKERTM<br />Marketing Plan<br />Social Cause – We Can Help<br /><ul><li>SHOCK BreastCancer
    27. 27. SHOCK Poverty
    28. 28. SHOCK theWorld</li></ul>13<br />Artwork and logos are property and trademarks of their respective owners.. The Pocket Shocker is NOT officially endorsed by, affiliated or related in any way to any of these properties. Artwork and logos are for illustration purposes only.<br />
    29. 29. THE POCKET SHOCKERTM<br />Feasibility / Sustainability / Profitably<br />Sales Projections<br />NOTE:<br />You didn’t really think we’d reveal our Financial Plan…did you?<br />14<br />
    30. 30. THE POCKET SHOCKERTM<br />Push The Button <br />Feel Alive!<br />We strongly encourage audience participation. If you have any doubt in your mind…please step forward…really!<br />15<br />
    31. 31.
    32. 32. Who We Are<br />Proven technology that generates Leads & Sales<br /> from your existing website traffic! <br />www.chattaxi.com<br />
    33. 33. Situation <br /><ul><li>Companies have been led to believe that in order to grow sales they have to continually drive more and more traffic to their website
    34. 34. SEO
    35. 35. Pay Per Click
    36. 36. Media Campaigns</li></ul>www.chattaxi.com<br />
    37. 37. Problem<br /><ul><li>97% Choose to Remain Anonymous
    38. 38. Poor website construction
    39. 39. Shopping cart abandonment
    40. 40. Navigation confusion
    41. 41. Lack of relevant information to make a decision</li></ul>www.chattaxi.com<br />
    42. 42. Observation<br /><ul><li> Online communication such as texting, e-mail, blogging, Facebook, Twitter, etc…continues to take over as a preferred method of interaction.</li></li></ul><li>Conclusion<br /><ul><li> The most efficient way for businesses around the world to grow their sales is to:</li></ul>Mine The Traffic That Is Already Coming To Their Website<br />www.chattaxi.com<br />
    43. 43. Chat Taxi<br /><ul><li>Offers a fully STAFFEDchat solution that:
    44. 44. Interacts with your existing website traffic
    45. 45. Utilizes a growing online communication style
    46. 46. Converts anonymous visitors to viable leads and sales
    47. 47. Provides monthly reporting to verify conversions</li></ul>www.chattaxi.com<br />
    48. 48. Value of Chat Taxi<br /><ul><li>XYZ Company BEFORE Chat Taxi
    49. 49. Monthly Website Visitors ……………………………. 5,000
    50. 50. Percentage of Visitors that Convert to a Lead ...…… 3%
    51. 51. Currently Monthly Leads Generated from Website ... 150
    52. 52. Company Close Ratio ………………………………… 10%
    53. 53. Net New Sales from Existing Website Traffic ………. 15
    54. 54. Average New Customer Spend ……………............... $750
    55. 55. Monthly Income from Existing Web Traffic …….... $11,250</li></ul>www.chattaxi.com<br />
    56. 56. <ul><li>XYZ Company AFTER Chat Taxi
    57. 57. Monthly Website Visitors ……………………………. 5,000
    58. 58. Percentage of Visitors that Convert ………………... 4%
    59. 59. Currently Monthly Leads Generated from Website ... 200
    60. 60. Company Close Ratio ………………………………… 20%
    61. 61. Net New Sales from Existing Website Traffic ………. 40
    62. 62. Average Customer Spend …………………............... $750
    63. 63. Monthly Income from Existing Web Traffic ……… $30,000</li></li></ul><li>Chat Transcript[Pat] Hello, my name is Pat, how may I help you? [Pat] Hi Carlos! [Carlos Diaz] We are in the waste water treatment business, and need solar powered pumps for our systems, any solution from your organization?[Pat] Yes, I believe Wyatt can help you.  Would you like his number and/or e-mail address? [Carlos Diaz] It will be of great help and I thank you a lot [Pat] Sure.  Carlos, may I have your contact information as well? [Pat] Here is the contact info.Owner:  Wyatt H. Rhone (roanE-mail:  wyatt@realgreenergy.comPhone:  1- 402-203-2835               Toll Free:  (888) 452-5742     [Pat] I will pass this along to Mr. Rhone and please call him at your convenience.[Carlos Diaz] We are located in Guatemala, Central America and will like to start on solar energy in other areas [Pat] Sure Carlos!  Wyatt will be able to help answer your questions. [Pat] Is there anything else I can help you with? [Carlos Diaz] Mr. Rhone does he works with you [Pat] Yes, he owns the company. [Carlos Diaz] Well we appreciate you lighting take care and see you later [Pat] For sure!  Thanks for contacting us and you have a nice day! [Pat] Good-bye.<br />
    64. 64.
    65. 65. We’re Launching Deals On Demand<br />
    66. 66. What is Opportunity Cost? <br />It’s the Cost of an Opportunity Forgone<br />The Problems<br />Service-based businesses have under utilized schedules<br />Retailers have unsold inventory<br />Non-profit organizational budgets are being crunched<br />
    67. 67. What is Opportunity Cost? <br />It’s the Cost of an Opportunity Forgone<br />The Problems<br />Service-based businesses have under utilized schedules<br />Retailers have unsold inventory<br />Non-profit organizational budgets are being crunched<br />
    68. 68. The Opportunity<br />Enable service-based businesses to fill available time slots<br />Enable retailers to sell excess inventory<br />Enable non-profits to raise more money<br />
    69. 69. The Alternative Solutions<br />Do Nothing (costs of overhead, inventory, mission lost)<br />Distribute a coupon or tank your prices<br />Non-profits can do fundraisers and offer donor matching<br />Hmmm? <br />How does that leverage the crowd? Excitement? <br />Where’s my incentive to share? Does it build my network?<br />Does it capture an immediate sale?<br />
    70. 70. The Alternative Solutions<br />Do Nothing (costs of overhead, inventory, mission lost)<br />Distribute a coupon or tank your prices<br />Non-profits can do fundraisers and offer donor matching<br />Hmmm? <br />How does that leverage the crowd? Excitement? <br />Where’s my incentive to share? Does it build my network?<br />Does it capture an immediate sale?<br />
    71. 71. The Alternative Solutions<br />Do Nothing (costs of overhead, inventory, mission lost)<br />Distribute a coupon or tank your prices<br />Non-profits can do fundraisers and offer donor matching<br />Hmmm? <br />How does that leverage the crowd? Excitement? <br />Where’s my incentive to share? Does it build my network?<br />Does it capture an immediate sale?<br />
    72. 72. The Best Solution<br />Demand Launch: An On Demand Deal Launching Platform<br />Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.<br />Limited Time so it elicits action<br />Buy Now so the consumer makes s simple buying decision right now<br />Incentive for sharing: require a certain number or deal gets more sweet<br />
    73. 73. The Best Solution<br />Demand Launch: An On Demand Deal Launching Platform<br />Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.<br />Limited Time so it elicits action<br />Buy Now so the consumer makes a simple buying decision right now<br />Incentive for sharing: require a certain number or deal gets more sweet<br />
    74. 74. The Best Solution<br />Demand Launch: An On Demand Deal Launching Platform<br />Enables businesses to launch limited-time, buy now deals that give people incentive to share with their friends.<br />Limited Time so it elicits action<br />Buy Now so the consumer makes a simple buying decision right now<br />Incentive for sharing: require a certain number or deal gets more sweet<br />
    75. 75. Envision this!<br />You’re a national franchise<br />You’re a local retailer<br />You’re a non-profit<br />
    76. 76. Envision this!<br />You’re a national franchise<br />You’re a local retailer<br />You’re a non-profit<br />
    77. 77. Envision this!<br />You’re a national franchise<br />You’re a local retailer<br />You’re a non-profit<br />
    78. 78. Envision this!<br />Make Money Now<br />Grow your social Network<br />Fill Excess Capacity, Sell Unsold Inventory, Raise More Money<br />
    79. 79. Envision this!<br />Make Money Now<br />Grow your social Network<br />Fill Excess Capacity, Sell Unsold Inventory, Raise More Money<br />THANK YOU!<br />
    80. 80.
    81. 81. Facebook with 400 million people could be the worlds 4th largest country<br />Twitter now has almost 50 million tweets a day<br />Social networks & blogs are visited by 3/4 of all global consumers online<br />Increasing travel costs and budget cuts have resulted in conference/event attendance declines by 15% - 25%<br />
    82. 82. “<br />Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action.<br /> Michael Kristof<br />TweetReports<br />
    83. 83. Watch wherever you have Internet<br />
    84. 84.
    85. 85. real-time conversations<br />your custom branding<br />event analytics<br />links to sites & sponsors<br />live/recorded video<br />photo galleries<br />
    86. 86. We promote your brand, not ours.<br />
    87. 87. We do both conversation management and on-site video production during events<br />
    88. 88. 330 physical attendees<br />660 virtual attendees<br />Hundreds of links to the page shared on Twitter and Facebook to over 435,000 people<br />Dozens of posts and newspaper articles in praise of the conference and virtual event page<br />dd<br />
    89. 89. Twestivals held round the world on the same night<br />Almost half a million dollars was raised globally<br />Exeter Twestival raised over $2000 and used Intefy to showcase local bands that played throughout the night, to drive traffic for donations<br />dd<br />
    90. 90. Ungeeked is a 3 day conference full of social media and marketing speakers and advice<br />This was our first paid, live virtual event, bringing in extra revenue – so attendees had to login<br />Eventbrite and Paypal made ticket registration easy, and StreamAPI streamed ad-free video<br />dd<br />
    91. 91. “<br />Any other conference wanting to do what I call “virtual attendance” needs to talk to Fresh ID about Intefy.<br /> Scott Gould<br /> Founder, Like Minds<br />
    92. 92. Hosted on a premiere web application service<br />Secure, scalable<br />Cloud-based for access anywhere<br />
    93. 93. Social<br />Marketing<br />Traditional<br />Marketing<br />Word of Mouth<br />
    94. 94. Lisa Qualls voted SMCKC President<br />Kristi Colvin one of 14 Power Women to Follow on Twitter, Forbes says<br />Lisa Qualls & Kristi Colvin on100 Greatest Women in Social Media<br />Kristi Colvin on Social Media Divas You Should Be Following<br />Lisa Qualls featured on KCTV & KSHB segments<br />Kristi Colvin featured in Twitterville, Entrepreneur, Smashing Magazine<br />
    95. 95. learn more at intefy.com| tweet us @intefy<br />
    96. 96.
    97. 97.
    98. 98. agile<br />nimble<br />innovative<br />responsive<br />flexible<br />
    99. 99. courtney<br />courtneykounkel, leedap<br />steve<br />steveswanson, leedap<br />richard<br />richardwetzel, aia, leedap<br />
    100. 100. courtney<br />courtneykounkel, leedap<br />steve<br />steveswanson, leedap<br />richard<br />richardwetzel, aia, leedap<br />
    101. 101. the rest<br />36%<br />four companies<br />64%<br />
    102. 102.
    103. 103.
    104. 104.
    105. 105.
    106. 106.
    107. 107.
    108. 108. risks<br />growth<br />performance<br />financial<br />diversification<br />legal<br />partnership<br />failure<br />
    109. 109.
    110. 110.
    111. 111. MuslimRanch.com<br />An online source for the fast growing Halal meat grilling market <br />Just for Starters Competition<br />Kauffman Foundation, July 15, 2010<br />
    112. 112. What does it take to get a decent Halal steak around here?<br /><ul><li>Halal: Arabic for “Lawful” or “permitted” for Muslims
    113. 113. Demand for halal meat is met by small ethnic shops
    114. 114. Supply focuses on old country tastes
    115. 115. lamb, goat, stewing and ground beef
    116. 116. 44% of Muslim-Americans believe their needs are not met by today’s Halal foods.1</li></ul>1 “Halal Foods: a Large and Under-recognized Market.” Food Engineering & Ingredients, April/May. 2009: 26<br />74<br />
    117. 117. Market opportunity<br />Large<br />N.A. population of 9mm, potential market of $10B<br />Growing<br />Muslim Americans grow at 6% per year<br />66% of American Muslim HH's earn over $50,000 / yr4<br />Affluent<br />Hungry<br />Muslims’ meat demand is growing<br />Two or three sources for Halal beef online focus on commodity supply<br />Few Competitors<br />4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 <br />75<br />
    118. 118. Market opportunity<br />Large<br />N.A. population of 9mm, potential market of $10B<br />Growing<br />Muslim Americans grow at 6% per year<br />66% of American Muslim HH's earn over $50,000 / yr4<br />Affluent<br />Hungry<br />Muslims’ meat demand is growing<br />Two or three sources for Halal beef online focus on commodity supply<br />Few Competitors<br />4 “American Muslim Demographic Information." Allied Media Corp. 11 July, 2010 <br />76<br />
    119. 119. MuslimRanch.com will address the market by: <br />Providing premium grilling and BBQ cuts to American Muslims with high household income<br />We will beat the competition through a superior product and consumer experience<br />By focusing on high quality luxury food products we develop a relationship with an extremely desirable consumer. <br />Keep costs low by providing all services on a cloud based e-commerce platform. Outsource all fulfillment activities; retain Marketing and CRM as core functions<br />77<br />
    120. 120. MuslimRanch.com brings organization, professionalism, and an online alternative to a fragmented and diffused retail channel<br />Current<br />Feedlots<br />Food Brokers<br />Meat<br />Processing Facilities<br />Ethnic <br />Grocery Stores Restaurants<br />With MuslimRanch.com<br />Network of Qualified Ranchers<br />MR.com Fulfilment & Customer Service Team<br />Halal<br />Certified <br />Slaughter House <br />American<br />Muslim<br />Grill Chef<br />78<br />
    121. 121. MuslimRanch.com will serve the American Muslim home grill chef by providing high quality products and information: <br /><ul><li>USDA certified beef grilling and BBQ cuts
    122. 122. Grass fed beef plus exotic and seasonal meats like Wagyu, Venison, and Bison.
    123. 123. Expand to difficult to find halal poultry like goose, game hen, pheasant
    124. 124. Create an online community centered on halal grilling and BBQ news, information, learning and sharing</li></ul>79<br />
    125. 125. Other Stakeholders<br />Investors<br />Strong cash flow for a small investment will generate large IRR<br />Phased investment plan reduces risk <br />Opportunity to benefit from an eventual sale of MuslimRanch<br />Suppliers<br />Ranchers and slaughter houses access a new and growing market<br />Partners<br />Our customer database will be valuable to other vendors (travel, food, and publishing industries)<br />80<br />
    126. 126. Marketing plan<br />Online advertising<br /><ul><li>Communications will include a website with a blog, recipes and accessories. We will advertising on other Muslim websites.
    127. 127. Online community where kids get to know the Muslim rancher.
    128. 128. Google Adsense search engine marketing.</li></ul>Product line extensions<br /><ul><li> We will grow to provide more exotic beef
    129. 129. American Style Kobe Beef
    130. 130. Japanese Wagyuand
    131. 131. Bison </li></ul>Future sales offerings<br /><ul><li>Spot Sales / Subscription Model / Ad revenue </li></ul>81<br />
    132. 132. Action Plan and Time Line<br />Conduct research to more clearly define <br />Market opportunity and Fulfillment Process<br />Phase 1<br />Develop and launch e-commerce platform<br />Put some beef in inventory and sell some steak<br />Phase 2<br />Develop and expand market; build online<br />community; expand product offerings<br />Phase 3<br />Develop foreign markets <br />Phase 4<br />Exit Strategy: <br />Most likely a sale to a strategic buyer<br />Phase 5<br />82<br />
    133. 133. Investment = $240,000 to Phase 2<br />Conduct research to more clearly define <br />Market opportunity and Fulfillment Process<br />$40,000<br />Phase 1<br />Develop and launch e-commerce platform<br />Put some beef in inventory and sell some steak<br />$200,000<br />Phase 2<br />Develop and expand market; Build online<br />community; expand product offerings<br />From Operations<br />Phase 3<br />Develop Foreign Markets<br />From Operations<br />Phase 4<br />Exit Strategy: <br />Most likely a sale to a strategic buyer<br />Phase 5<br />83<br />
    134. 134. Founding team<br /><ul><li>Hussain Ali-Khan is a Muslim who likes good steaks. He has worked in senior finance and operations roles including a stint as a corporate vice president at the New York Times Company
    135. 135. Steve Bastasch has worked in finance, strategy, and business development roles at leading global companies such as Procter & Gamble, Dun & Bradstreet, and the New York Times. He has significant experience in online business.</li></ul>The founding team will launch the pilot site and develop a recruitment plan as the company grows.<br />84<br />
    136. 136. Exit Strategy <br />We target a sale in five years to a large meat producer.<br />Omaha steaks<br /><ul><li> $300mm revenue/yr</li></ul>PM Beef <br />85<br />
    137. 137. Points to remember<br />North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied<br />MuslimRanch.com will provide premium steaks any time to any where through overnight shipping<br />We will beat our competition with our product and targeted marketing plan<br />Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high<br />We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product.<br />86<br />
    138. 138. Points to remember<br />North American Muslim’s Halal meat needs are large (9mm people), growing, and unsatisfied<br />MuslimRanch.com will provide premium steaks any time to any where through overnight shipping<br />We will beat our competition with our product and targeted marketing plan<br />Direct-to-consumer beef sales are profitable (50% margin) with low capital and high price points – ROI is high<br />We are in the beginning stages - sizing the market, talking with a few people - and now we need to test a product.<br />87<br />

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