About Fresh ID


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Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.

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  • We believe in creating a product that is smart, focused, unique and creative. At Fresh ID we look at the brand, the overall goals of the project and what is needed to be done to reach those goals. Then, we create an integrated strategy specific to the customers needs. We specialize and have extensive experience in social media design and campaigns, digital marketing, brand identity and print design. Your customers are looking for you online and deserve a positive experience with your brand. Fresh ID integrates your brand across all relevant platforms online and sets up a strategic plan to help you asses, monitor and engage with your customer and potential customers.
  • At Fresh ID we want to make the experience of implementing what it is you need, easy for you. We design experience, with your audience in mind. By making websites easier to use, you will have the ability to update and be in control of your site, while maintaining a fresh and eye-catching design. Fresh ID makes sure that you are integrating social media with your already established marketing and customer communications plan. No need to re-invent the wheel, you just need us to show you how easily incorporating social media can be and how important it is to the future of your brand. We also make sure that we are diligent in tracking, monitoring and analyzing all digital marketing efforts. We utilize the newest, most up to date monitoring tools there are on the web and believe in showing how effective and profitable, marketing digitally can be for your brand. Fresh ID also uses Intefy to promote and organize online events. This successful application can be integrated on your current website and allows visitors to talk through their social networking sites directly on your event page and experience a live-online event in real time. At Fresh ID we vow to make your brand bigger and stronger. We will asses if the customer experience is consistent, aligned with your brand quality, and most of all delivers what your customer needs. We have a strong eye for creating engaging, captivating, and memorable designs and products while keeping in mind what your customer wants and needs, because that helps your brand stand out from the competition.
  • About Fresh ID

    2. 3. <ul><li>We make sites, stores and apps easier and more </li></ul><ul><li>pleasant to use… and we turn ideas into new apps </li></ul><ul><li>We integrate social media into websites, marketing </li></ul><ul><li>and customer communications </li></ul><ul><li>We track, measure, monitor and analyze digital </li></ul><ul><li>marketing or communication efforts </li></ul><ul><li>We help create, promote and manage online events </li></ul><ul><li>We make brands more accessible & connected </li></ul>
    3. 4. Digital Strategies for a Connected Marketplace Our clients need digital strategies that work with existing business and marketing goals and also need help envisioning how to implement & integrate new ideas & channels. mobile social search content platforms & tools customers and prospects are increasingly using mobile devices and we find ways to address the needs of people who are always online more than just marketing or customer service, business is getting done via social networks and connected communities being included in trusted sources of information and being discovered online is a critical component of your digital footprint managing an influx of content internally and from user-generated mentions can be challenging, but elevates the value of your digital assets YouTube, Twitter, Facebook, Linked In, Yelp and more can be leveraged to engage with people wherever they are talking about your brand analysis conversations, seo work and time spent on mobile apps are great and all, but there’s no ROI without measuring and analyzing results
    4. 5. WHAT WE DO
    5. 6. We Find New Ways to Connect People <ul><li>What we did: </li></ul><ul><li>Developed social sharing mechanisms </li></ul><ul><li>Identified & engaged top influencers </li></ul><ul><li>Initiated & managed interactive live event </li></ul><ul><li>Monitored & provided ongoing analysis </li></ul><ul><li>Used Intefy to host virtual live event for the big reveal at a major tradeshow Results: </li></ul><ul><li>Over 24 million views reached </li></ul><ul><li>1,100 + mentions around the globe </li></ul><ul><li>Almost 135,000 media views </li></ul><ul><li>Exceeded corporate objectives: had a 5% bump in market share & tripled contest entry goal (foot traffic) </li></ul><ul><li>The Big Buck Reveal 4020 Reveal was the most watched video on Agwire in 2010 </li></ul><ul><li>Hubspot selected campaign as one of top 11 online marketing success stories in 2010 </li></ul>John Deere & Chip Foose Campaign, Tracking & Analytics, Live Event Overhaulin’ a Big Buck 4020
    6. 7. We Convert Traffic to Leads <ul><li>What we did: </li></ul><ul><li>When the unexpected occurred, and Chad Ochocinco came to try out for the Sporting KC soccer team during the NFL lockout, we developed a real-time media micro-site to help host a live online event so fans around the world could watch the tryout </li></ul><ul><li>Results: </li></ul><ul><li>We obtained over 23,000 emails by requiring registration to view </li></ul><ul><li>Over 18,000 video viewers from around the world watched the tryout live online </li></ul><ul><li>More than 1,400,000 Google articles or mentions exist about the tryout </li></ul><ul><li>URL was shared on Twitter nearly 8000 times the first day of his tryout (which is what we showed live) </li></ul><ul><li>Recap videos of the tryout & press coverage of it have been viewed over half a million times on YouTube </li></ul>Ochocinco Soccer Trial Tryout for Pro Soccer Team
    7. 8. We Create Brand Identity <ul><li>What we did: </li></ul><ul><li>Established a Cabot Westside Health Center brand identity that included logo design & message development </li></ul><ul><li>Increased brand awareness to expand reach and attract donors </li></ul><ul><li>Delivered key messages to the target audience on multiple marketing materials Results: </li></ul><ul><li>Search results have increased by 300%+ as a multitude of online digital assets now exist. </li></ul><ul><li>As of July 2011, Approximately 100 online influencers were identified to help spread the cabotcares.org message with a reach of over 300,000 people </li></ul><ul><li>10 different online news outlets picked up the campaign press release reaching over 1.5 million person audience </li></ul><ul><li>Social network profiles were established and customized on Facebook, Twitter, Youtube and Flickr attracting almost 1,500 new “likes”, “followers” and “views.” </li></ul>Cabot Cares Brand Identity Campaign
    8. 9. We Increase Sales <ul><li>What we did: </li></ul><ul><li>Developed an integrated social media and site campaign </li></ul><ul><li>Designed campaign graphics and created messaging to increase traffic across multiple channels (Twitter, Facebook, YouTube, Email & Website) </li></ul><ul><li>Identified and engaged with influential bloggers </li></ul><ul><li>Coached client staff in using Twitter & Facebook to interact with the fans of this former PBS show Results: </li></ul><ul><li>Doubled the volume of holiday transactions year over year </li></ul><ul><li>KPI increase MoM - 20% revenue, 12% transactions and 25% conversion rate </li></ul><ul><li>Greater than 100% growth in Twitter and Facebook generated revenue MoM </li></ul>Kidsongs Holiday Campaign
    9. 10. We Create New Communities <ul><li>What we did: </li></ul><ul><li>Consulted on digital marketing strategy </li></ul><ul><li>Developed the #winechat concept, a weekly online video interview and tweet chat using Intefy </li></ul><ul><li>Created a media site (wctvmedia.com) for advertising, sponsor & pr opportunities </li></ul><ul><li>Designed and managed contests and promotions </li></ul><ul><li>Established online assets using Twitter, Facebook, YouTube, email newsletters & sites to build audience and attract vineyards, wine distributors & cable networks Results: </li></ul><ul><li>Grew Facebook audience by 130% and Twitter by 65% in under 5 months </li></ul><ul><li>Potential advertisers now ask WCTV to be on #winechat </li></ul><ul><li>Just Jess named Kenmore studios wine advisor & in talks for cable network show due to more visibility </li></ul>Just Jess & WineChannelTV Wine Marketing for a New Generation of Drinkers
    10. 11. We Help Brands Make a Difference <ul><li>What we did : </li></ul><ul><li>Designed and developed the Chiefs Charity Game voting site </li></ul><ul><li>Implemented sharing capabilities and leveraged social network platform API’s to enable a viral effect </li></ul><ul><li>Captured voter contact information </li></ul><ul><li>Results: </li></ul><ul><li>Supported almost 35,000 page views within a week’s time </li></ul><ul><li>Captured over 10,000 fan votes </li></ul><ul><li>Increased social network followers for four local charities expanding their reach and awareness </li></ul><ul><li>The winning charity will receive proceeds generated at a 2012 Chiefs game… donation could be well over $100,000 </li></ul>Kansas City Chiefs Chiefs Charity Game
    11. 12. We Customize Flexible Platforms <ul><li>What we did: </li></ul><ul><li>Designed and developed a custom WordPress site with professional photography, blog and complex information architecture </li></ul><ul><li>Designed and developed a custom E-Commerce platform integrating sharing capabilities </li></ul><ul><li>Crafted an integrated marketing campaign to enable lead generation from a trade show event. This included developing a campaign strategy, designing marketing collateral, producing a trade show banner, and creating a landing page. </li></ul><ul><li>Provide ongoing search engine optimization, blog writing and reporting on a monthly basis. </li></ul><ul><li>Results: </li></ul><ul><li>Integrated campaign directly resulted in $50,000 plastic surgery revenue within 3 days of trade show </li></ul><ul><li>SEO results increased online lead generation by 150% </li></ul>
    12. 13. We Orchestrate Surprises <ul><li>What we did: </li></ul><ul><li>Created a real-time mini-application for a stadium naming announcement that included mailchimp email address integration, a mixed Twitter/Facebook comments stream, Twitter/Facebook commenting capability, and multi-search, keyword-driven Twitter stream plus live video integration and a flash presentation all on one page </li></ul><ul><li>Designed Twitter, Facebook & YouTube profiles </li></ul><ul><li>Kept it top secret despite media leak attempts and built it in two weeks </li></ul><ul><li>Utilized real-time Woopra analytics & multiple Twitter analytics to see results </li></ul><ul><li>Results: </li></ul><ul><li>With less than an hour of media push before live reveal, we managed 19,230+ unique page views </li></ul><ul><li>Added 435 Facebook & 523 Twitter followers </li></ul><ul><li>Garnered 1465 mentions on Twitter during event </li></ul><ul><li>Signed up 500+ email subscribers during event </li></ul>LIVESTRONG Sporting Park Live, Online Stadium Naming Reveal and Press Conference
    13. 14. We Make Facebook Fun for Fans
    14. 15. Why Fresh ID? <ul><li>We have delivered print design, technology solutions, digital design, development, marketing and (now) social media services since 1994 </li></ul><ul><li>Our staff has over 60 combined years of experience in design & development services, technology consultation and project management </li></ul><ul><li>We have designed, developed, and managed numerous websites, software apps and digital assets (social branding, ads, email marketing, campaigns) for companies of all sizes </li></ul>
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