Freshers World Media Kit

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    Freshers World Media Kit - Presentation Transcript

    1.  
    2. Overview One of the most trafficked Indian websites and the #1 Portal for fresher jobs. Since its start in the year 2000, FreshersWorld.com has become a premium brand widely used by Corporates, Training Institutes, Placement Agencies and Colleges for their recruitment and branding needs. FreshersWorld.com is more than a job board, enabling its members to connect to each other through its Career Networking Section. It provides resources in the form of placement papers, technical papers, online sample tests and other useful information that is much needed for a fresher. Leader Pioneer Innovator
    3. We are Growing! Average Monthly Data Charts Overall page views have increased by 800% over the last 4 years Absolute unique visitors have increased by 150% over the last 4 years
    4. Current Statistics FreshersWorld.com Addition of more than 2000 New Users per Day Ranked No. 4 among the top 10 Job sites Over 200,000 Unique Visitors per Day Average Time spent on the site is more than 8 Minutes Over 25 Million Page Views per Month
    5. Audience Segregation Andra Pradesh State % age of Total Members Tamil Nadu Karnataka Rest of India 20 15 13 25 Maharashtra 11 Delhi 8 Uttar Pradesh 8 BE / B Tech Qualification %age of members MCA MBA 72 10 6 ME / M Tech 3 State wise Total Member Base Qualification wise Member Base Audience Segregation Others 9
    6. Targeted Advertising Campaigns Emailer Campaigns Run on Site CPL & CPC Campaigns Banner Ad Campaigns Directory Listing
    7. E-Mailer Campaigns
      • Research proves that people in the age group of 18-24 are most receptive to promotional emails.
      • Freshers world .com has the capability to target user groups with respect to Location, Gender and Qualification.
      • High CTR of over 6% has bees been observed for Emailer Campaigns.
      • Freshers world .com will provide exact analytics information for Clicks and Opens.
      • http://freshersworld.com/Mailers/NIIT/niit210808.htm
      • http://freshersworld.com/Mailers/Cisco/cisco030109.htm
      Click Below for E-Mailer Campaign Samples
    8. Cost Per Click Campaigns Your advertisement could be flashed across all the available inventory including Multiple Ad units used instead of one will have a more engaging effect on users Advantage Home pages Inner Pages E-Mailers Newsletters thereby generating clicks that lead to your site
    9. Cost Per Lead Campaigns thereby generating clicks that lead to a page or a micro site where the required data is captured and the same shared with you Your advertisement could be flashed across all the available inventory including We don’t charge for Clicks or Impressions. Only Leads count ! Home pages Inner Pages E-Mailers Newsletters
    10. Banner Advertising Freshers world .com also provides a variety of Banner Ad Campaigns on fixed CPC and CPM basis. Premier Banner Right Small Banner Site Capture Snug Banner CPC - Cost per Click CPM - Cost per Thousand Impressions Skyscraper Pop Up
    11. Home Page Ad Slot Premier Top Banner Snug Banner Premier Middle Banner Bottom Banner Right Small Banner Right Banner View this online at http://www.freshersworld.com/adv-sample3.htm
    12. Inner Page Ad Slot Premier Top Banner Big Banner Right Banner Skyscraper Right Small Banner View this online at http://www.freshersworld.com/jobs/jobs.asp
    13. Innovative Ad Formats Interstitials Site Capture Banner http://www.freshersworld.com/adv-sample4.htm http://www.freshersworld.com/adv-sample3.htm
    14. Innovative Ad Formats (Contd) Floating Banner Top Corner Tear http://www.freshersworld.com/adv-sample5.htm http://www.freshersworld.com/adv-sample2.htm
    15. Premium Directory Listing Directory in Freshers world .com is a comprehensive listing of Premium Listed companies / Institutes will be placed at the top thereby giving Importance to freshers who search for the same. Academic Institutions Training Institutes Placement Consultants Corporate http://www.freshersworld.com/forum /
    16. Tariff (E-Mailer Campaigns) < 5000 5000 - 25000 25000 - 100000 100000-200000 Email Count Cost Per Email (Rs) 0.50 0.30 E-Mailer Campaigns 0.75 >200000 0.20 *Note – Min of Rs 5000 will be charged even if the number of emailers to be sent is less than 5000 1*
    17. Tariff (Run on site CPL & CPC Campaigns) Cost Per Lead Run on Site Campaign – Rs 120 per Lead Cost Per Click Run on Site Campaign – Rs 12 per Click
    18. Tariff (Home Page Banners) Top Premium Banner Banner Location Allowed Format Fixed Monthly Cost (Rs ) 1,00,000 160x75 250x250 Swf/gif/jpeg (20kb) CPM (Rs) 70 Banner Type Right Banner Right Small Banner Bottom Banner Pop Up Top Snug Banner Top Right Text Link 468x60 160x150 468x60 165x45 Gif/jpeg (20kb) Gif/jpeg (15kb) Swf/gif/jpeg (20kb) Gif/jpeg (30kb) Gif/jpeg 10kGb) 40,000 25,000 30,000 30,000 40,000 20,000 50 40 40 Middle Ticker 25,000 Text 20 Characters 20 Characters NA NA NA NA Text
    19. Tariff (Inner Page Banner Campaign) Top Premium Banner Banner Location Banner Type Allowed Format CPM (Rs) Fixed Monthly Cost (Rs) 50,000 Big Banner Middle Banner Skyscraper 468x60 Pixels 728x90 Pixels 300x250 Pixels 160x600 Pixels Swf/gif/jpeg (20kb) gif/jpeg (30kb) gif/jpeg (20kb) Swf/gif/jpeg (30kb) 50,000 30,000 40,000 Right Banner 160x150 Pixels gif/jpeg (20kb) 25,000 Right Small Banner 160x75 Pixels gif/jpeg (15kb) 15,000 50 30 20 50 40 50
    20. Tariff (Innovative Ad Formats) Site Capture Banner Interstitials Floating Banner Top Corner Tear Banner Location Banner Type Allowed Format Fixed Weekly Cost (Rs) 550x200 Pixels 728x500 Pixels 150x150 Pixels 500x500 Pixels Swf/gif/jpeg (30kb) Swf/gif/jpeg (50kb) gif/jpeg (10kb) Swf/gif/jpeg (30kb) 40,000 50,000 25,000 25,000
    21. Tariff (Premium Directory Listing) Premium Listing for Colleges, Consultants, Training Institutes & Companies Project Oriented Section Listing for new batches starting for short term courses Listing Type Monthly Cost (Rs ) 10,000 2,000 ½ Yearly Cost (Rs) 2,500 10,000
    22. Client Sampling
    23.  

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    The FreshersWorld Media Kit for Oct, Nov, Dec 2009

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