Fresh Social Media Marketing

Fresh Social Media Marketing by Fresh Consulting 1

Typing “social media” or “web 2.0” into Google search suggests hundreds of millions of results 2

So what’s new about the web? 1.0 to 2.0 social media?

It’s about a new easy Websites Art way for everyone Presentations Docs to express and Blogs Wikis Videos Slideshows Discussions create Groups Reviews Microblogs Social Networks Communities Apps Forums by Fresh Consulting

and to publish your creations instantly to the world

expanding your Family sphere of Inﬂuence. My Ratings My Apps My Art My Videos My Articles Friend My Books My Presentations My Ratings My Bookmarks My Reviews My Slideshows My Websites My Blogs Employees My Wikis YOU My Proﬁles My Groups My Comments My Communities My Discussions My Social Networks My Microblogs My Events My Photos My Docs Management My Tags My Music Customers

You don’t need approval to object, advocate, discuss, share, or opine I think I have opinions therefore I tweet therefore I blog I have friends I have interests therefore I connect therefore I engage by Fresh Consulting

This is why you were recently Time’s Person of the Year

The new media is social media: user generated content designed to share Button served 20 B times / month

and it is supporting a new kind of trust Trust Peers 90% Word of Mouth 67.5% 83% 45% Corporate or Product Advertising 22.5% 22% *age 25-34 0%

Unlimited distributions channels are providing a new way to consume The “Long Tail” of media consumption Popular Media Unlimited Media Providers from limited Providers from unlimited distribution channels distribution channels (less trust) (more trust) i.e. 133 Million Blogs tracked on Technorati alone

creating a new way to buy where we rely heavily on real reviews

requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers

Social media can have signiﬁcant inﬂuence in unprecedented ways Obama would not have won without internet Obama McCain 500000 150000 900000 375000 112500 675000 250000 75000 450000 125000 37500 225000 0 0 0 Blog Mentions Twitter Followers MySpace Friends

because the new web is a web of connected people, not just pages Management Friends Family Employees Co-Workers You Customers

across connected devices in a universal web platform

with a new open and transparent participation culture (i.e. 160,000 active contributors on Wikipedia)

having conversations and sharing information freely web 1.0 web 2.0 Your Website or Company

And yet, the web is still a baby in its role as a communication and community vehicle

Shifting from 1-way blasts in traditional channels TV Radio Magazines Direct Mail Newspapers Seminars Newsletters

to joining 2-way conversations in new channels can be heady stuff for businesses to grasp

But today, you have to be seen as human to be real and trusted

Trust is the most valuable thing in business ...and the hardest to win

Companies can harness social media to help humanize their brand Sample Video (of their 90+)

and engender trust by empowering real people to be the company face by Fresh Consulting

even McKinsey realizes the value of connecting where people are

200 M People are on Facebook, making it the 5th largest country 200 M People are on Facebook, which would make it the 5th largest country Country Population China ~ 1.3 B India ~ 1.2 B US ~ 300 M Indonesia ~ 240 M Facebook ~ 200 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 M

30 M+ Business users and 500,000 CEOs are connected on Linkedin

~10M users are sharing millions of micro messages a day on Twitter “Yes, CEOs should Facebook and Twitter” Forbes March 11, 2009

Ning alone already has 1 million niche social networks 30

Social networking is now more popular than email

And it’s not just college kids anymore Boomers are adopting the fastest 276% Growth 35-54 year olds fastest growing demographic on Facebook! 32

But Why?

It taps our human need to be part of something, to be recognized, to create, to discuss and to share

It’s not just another set of new tools... it’s about relationships by Fresh Consulting

New tools simply help efﬁciently initiate, expand, develop and manage relationships

But how do you keep up with all of this?

You should have a Social Media Strategy

that strategically expands your reach, extends your brand, and empowers your real voice

Connect with us to continue the conversation • We comprehensively track social media channels • We build social media marketing plans • We educate others on social media • We have 1000+ social media examples • Call us at 206.801.0961 • Email us at team@freshconsulting.com • Follow us at twitter.com/freshconsulting • Join us on... • Facebook - freshconsulting.com/facebook • LinkedIn - freshconsulting.com/linkedin

References Statistic Source 133 M Blogs indexed by Technorati http://technorati.com/blogging/state-of-the-blogosphere/ Wikipedia statistics http://socialmediastatistics.wikidot.com/ 75% of internet users use social media http://www.adweek.com/aw/content_display/news/digital/e3icc3b73373ecfd4 Edelman Trust Statistics http://www.edelman.co.uk/trustbarometer McCain vs. Obama social media statistics http://www.readwriteweb.com/archives/social_media_obama_mccain_comp Share Button served 20B X / month http://www.addthis.com/ 160,000 active contributors on Wikipedia http://socialmediastatistics.wikidot.com/ Joffreyʼs Coffee case study http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere- 276% fastest growing demographic http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-re Social Networking more popular than email http://mashable.com/2009/03/09/social-networking-more-popular-than-emai 1 M networks on Ning http://blog.ning.com/2009/04/one-million-social-networks-on-ning.html Facebook over 200 million http://blog.facebook.com/blog.php?post=72353897130 Twitter ~10M users http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-op LinkedIn 30M + http://news.cnet.com/8301-1023_3-10073601-93.html

Picture Sources Picture Source Wave Surﬁng at Pipeline Hawaii image http://stasy.org/0000770/ Da Vinci Vitruve http://commons.wikimedia.org/wiki/File:Da_Vinci_Vitruve_Luc_Viatour.jpg Website screenshots Directly from the website home pages All other images http://www.istockphoto.com

Fresh Social Media Marketing

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