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comScore Overview of Russian Internet markets
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comScore Overview of Russian Internet markets

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  • 1. comScore Overview of Russian Internet marketsSize and Composition of Internet Population & Online VideoTanya Khandurova, Business Development DirectorHubforum – 5 April 2012
  • 2. Growth of internet population: Europe +6,7% Europe +16,2%Russian Federation +2,7% Germany Feb-2012 +1,8% Feb-2011 France +3,7% United Kingdom +23,4% Italy 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 © comScore, Inc. Proprietary. 2 Souce:comScore Media Metrix – Multi-country Media Trend
  • 3. Growth of Internet Population: BRIC +8,8% China +16,2%Russian Federation Feb-2012 +27,7% Feb-2011 India +10,9% Brazil 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 © comScore, Inc. Proprietary. 3
  • 4. Internet Audience in Russia – Demographic Composition 55+ 6% 45-54 14% 15-24 29% 35-44 21% 25-34 30% © comScore, Inc. Proprietary. 4 Source: comScore Media Metrix – February,2012
  • 5. Younger Demographic composition in BRIC vs. EU5Russian Federation Brazil 5,6 6,8 11,2 13,4 28,5 30,7 21,1 20,1 EU5 32,4 30,2 20,9 18,3 India 19,0 20,2 China 6,0 2,5 6,4 10,6 21,6 16,7 33,7 30,3 24,9 41,1 27,8 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary. 5 Source: comScore – February 2012. 15+ Home and Work
  • 6. Online Video Audience Growth in Russia60 00050 000 +23,6%40 00030 00020 00010 000 0 Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012 © comScore, Inc. Proprietary. 6 Source: comScore Video Metrix – Media Trend
  • 7. Online Video Audience in Russia!  Age groups !  Young males are the most engaged online video viewers Females: 55+ 54+ Males: 55+ Females: 45-54 45-54 15-24 Males: 45-54 Females: 35-44 Males: 35-44 35-44 Females: 25-34 Males: 25-34 25-34 Females: 15-24 Males: 15-24 0,0 5,0 10,0 15,0 20,0 25,0 30,0 © comScore, Inc. Proprietary. 7 Source: comScore Video Metrix – February, 2012
  • 8. Top 10 Social Networking Sites in Europe # Social Network Total Unique Visitors 1 FACEBOOK.COM 258 615 2 VKONTAKTE.RU 63 593 3 TWITTER.COM 50 703 4 ODNOKLASSNIKI 47 064 5 LINKEDIN.COM 31 443 6 MAIL.RU - My World 28 260 7 MYSPACE 18 820 8 NK.PL 15 943 9 DEVIANTART.COM 15 744 10 BADOO.COM 15 606 © comScore, Inc. Proprietary. 8 Source: comScore Media Metrix, Europe, February 2012
  • 9. Jewelry/Luxury Goods/Accessories Category Growth3 0002 500 +62%2 0001 5001 000 500 0 Feb-2011 Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012 © comScore, Inc. Proprietary. 9 Source: comScore Media Metrix – Media Trend

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