ChinaConnect 2014_by TechNode
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ChinaConnect 2014_by TechNode

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ChinaConnect 2014_by TechNode ChinaConnect 2014_by TechNode Presentation Transcript

  • Chineseness of Internet Market in China Dr. Gang LU | Founder of TechNode.com http://gang.lu
  • Figures by end of 2013 • • • • Internet Users: 618 millions Internet Penetration Rate: 45.8% Mobile Internet Users: 500 millions 93.1% of enterprises have adopted computers and 83.2% use the Internet. 23.5% businesses sell products online, 26.8% make purchases online and 20.9% do online marketing.
  • Chineseness #1 Innovation •OR Micro-Innovation
  • Changba – Mobile KTV Apps
  • Papa Papa – the photo can speak
  • eDaiJia – the App can ‘Save’ your life
  • Chineseness #2 : Social Media WeChat • OR Weibo (Chinese Twitter) • AND Something like Facebook? NONE!
  • Chineseness #3: Chinese Philosophy Product •OR Platform
  • WeChat
  • QR-Code Group Chat
  • Official Account
  • Banking
  • Chineseness #4: All about Game Gaming •AND Gamification
  • Top 5 Game Categories in Terms of Growth Rate for Daily Engagement Times Data Source: UMeng
  • Game: Find Something
  • Chineseness #3: Madness Reform the market •OR Destroy the market
  • RMB500m Burned within a month. But, It’s NOT about Taxi market, it’s about Mobile Payment
  • Chineseness #5: Hardware Chinese Shanzhai •OR Chinese Brands
  • Phones
  • Setbox
  • Even Taobao Has One!
  • Codoon
  • Mobile WiFI 360
  • GEAK Watch GEAK RING
  • Smart Watch for Women
  • Bracelet for Kids
  • Smart Router
  • Chineseness #6: Trend Cloud Service • AND Online Education • AND Online Financing
  • Government Relationship You Have to Do It! Product Localisation Internet Culture Awareness
  • gang@technode.com twitter: @ganglu wechat: ganglu