Chineseness of Internet Market
in China
Dr. Gang LU | Founder of TechNode.com
http://gang.lu
Figures by end of 2013
•
•
•
•

Internet Users: 618 millions
Internet Penetration Rate: 45.8%
Mobile Internet Users: 500 m...
Chineseness #1

Innovation
•OR

Micro-Innovation
Changba – Mobile KTV Apps
Papa

Papa – the photo can speak
eDaiJia – the App can ‘Save’ your life
Chineseness #2 : Social Media
WeChat
• OR

Weibo (Chinese Twitter)
• AND

Something like Facebook? NONE!
Chineseness #3: Chinese
Philosophy

Product
•OR

Platform
WeChat
QR-Code

Group Chat
Official Account
Banking
Chineseness #4: All about
Game

Gaming
•AND

Gamification
Top 5 Game Categories in Terms of Growth
Rate for Daily Engagement Times

Data Source: UMeng
Game: Find Something
Chineseness #3: Madness

Reform the market
•OR

Destroy the market
RMB500m Burned within a month. But, It’s
NOT about Taxi market, it’s about Mobile
Payment
Chineseness #5: Hardware

Chinese Shanzhai
•OR

Chinese Brands
Phones
Setbox
Even Taobao Has One!
Codoon
Mobile WiFI

360
GEAK Watch

GEAK RING
Smart Watch for Women
Bracelet for Kids
Smart Router
Chineseness #6: Trend
Cloud Service
• AND

Online Education
• AND

Online Financing
Government
Relationship

You
Have to
Do It!

Product
Localisation

Internet
Culture
Awareness
gang@technode.com
twitter: @ganglu
wechat: ganglu
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
ChinaConnect 2014_by TechNode
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ChinaConnect 2014_by TechNode

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ChinaConnect 2014_by TechNode

  1. Chineseness of Internet Market in China Dr. Gang LU | Founder of TechNode.com http://gang.lu
  2. Figures by end of 2013 • • • • Internet Users: 618 millions Internet Penetration Rate: 45.8% Mobile Internet Users: 500 millions 93.1% of enterprises have adopted computers and 83.2% use the Internet. 23.5% businesses sell products online, 26.8% make purchases online and 20.9% do online marketing.
  3. Chineseness #1 Innovation •OR Micro-Innovation
  4. Changba – Mobile KTV Apps
  5. Papa Papa – the photo can speak
  6. eDaiJia – the App can ‘Save’ your life
  7. Chineseness #2 : Social Media WeChat • OR Weibo (Chinese Twitter) • AND Something like Facebook? NONE!
  8. Chineseness #3: Chinese Philosophy Product •OR Platform
  9. WeChat
  10. QR-Code Group Chat
  11. Official Account
  12. Banking
  13. Chineseness #4: All about Game Gaming •AND Gamification
  14. Top 5 Game Categories in Terms of Growth Rate for Daily Engagement Times Data Source: UMeng
  15. Game: Find Something
  16. Chineseness #3: Madness Reform the market •OR Destroy the market
  17. RMB500m Burned within a month. But, It’s NOT about Taxi market, it’s about Mobile Payment
  18. Chineseness #5: Hardware Chinese Shanzhai •OR Chinese Brands
  19. Phones
  20. Setbox
  21. Even Taobao Has One!
  22. Codoon
  23. Mobile WiFI 360
  24. GEAK Watch GEAK RING
  25. Smart Watch for Women
  26. Bracelet for Kids
  27. Smart Router
  28. Chineseness #6: Trend Cloud Service • AND Online Education • AND Online Financing
  29. Government Relationship You Have to Do It! Product Localisation Internet Culture Awareness
  30. gang@technode.com twitter: @ganglu wechat: ganglu

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