GEORGE V BMW FLAGSHIPThe Amplified reality «Vortex»                                 www.oyez.fr   1
What Oyez! handles   Our field of action :   • Vortex design with the architect   • R&D and prototyping   • Overseeing the...
3
The architecture of the vortex   There are 4 «Vortexes» in the showroom (plus 3 desktop   vortexes). Each vortex is compos...
5
Why the vortex ?   • To animate the space   • A multimedia device directly integrated into the architecture   • Two axes :...
7
Theme content   The vortexes are synchronized to work together with a common   identity, one of three possible :   • Eleme...
Easy to use, easy to update   The entire device can be checked / updated from a single ipad   3 main functions :   • Setup...
Easy to use, easy to update : The ipad App                                             www.oyez.fr   10
Easy to use, easy to update : The ipad App                                             www.oyez.fr   11
Easy to use, easy to update : The ipad App                                             www.oyez.fr   12
In conclusion   • Great opening of the flagship : June 2012.   • BMW has decided to decline the GEORGE V Flagship concept ...
Thank you            www.oyez.fr   14
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Atelier Marketing FrenchWeb 11/12/2012 - Groupe de communication oyez (BMW)

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Transcript of "Atelier Marketing FrenchWeb 11/12/2012 - Groupe de communication oyez (BMW)"

  1. 1. GEORGE V BMW FLAGSHIPThe Amplified reality «Vortex» www.oyez.fr 1
  2. 2. What Oyez! handles Our field of action : • Vortex design with the architect • R&D and prototyping • Overseeing the global implementation • The creation and animation of the contents of the four «Vortexes». • Programming and implementation of the interactive devices of the four «Vortexes» www.oyez.fr 2
  3. 3. 3
  4. 4. The architecture of the vortex There are 4 «Vortexes» in the showroom (plus 3 desktop vortexes). Each vortex is composed of three low resolution screens (LED based) • 1 for the ceiling • 1 exterior • 1 interior Each vortex is driven by a media server and motion sensors www.oyez.fr 4
  5. 5. 5
  6. 6. Why the vortex ? • To animate the space • A multimedia device directly integrated into the architecture • Two axes : Magic & Technology • To focus on cars • A device that highlights the vehicle exposed by creating a luminous scenography • Highlights vehicle identity & design www.oyez.fr 6
  7. 7. 7
  8. 8. Theme content The vortexes are synchronized to work together with a common identity, one of three possible : • Element : wind, fire, water,cloud... • Mechanic : network, transmission, engine... • Organic : heart beat, breathing... www.oyez.fr 8
  9. 9. Easy to use, easy to update The entire device can be checked / updated from a single ipad 3 main functions : • Setup the media diffusion planning • Upload a media (from existing videos) • Create a media (real time animation) www.oyez.fr 9
  10. 10. Easy to use, easy to update : The ipad App www.oyez.fr 10
  11. 11. Easy to use, easy to update : The ipad App www.oyez.fr 11
  12. 12. Easy to use, easy to update : The ipad App www.oyez.fr 12
  13. 13. In conclusion • Great opening of the flagship : June 2012. • BMW has decided to decline the GEORGE V Flagship concept worldwide (Future Retail program) • The flagship became an exception event space for BMW Europe www.oyez.fr 13
  14. 14. Thank you www.oyez.fr 14
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