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  • Jumlah pengguna internet di Indonesia tahun 2013 mencapai angka 74,6 Juta (Sumber: APJII dan Markplus)
  • (graph) Leading online retail categories are Fashion, Bags and Shoes
  • Why B2C not the right term to define some existing eCommerce playersOnline platform as mediatorTake commissions for providing the service / transactionTokobagus, Tokopedia, Kaskus, Bukakapak, EleveniaConsignment:Store products in warehouseUnsold products can be returned to suppliersLazada, BlibliYes, we have vertical, classified, auction, deals, etc…
  • They educate, facilitate technology transactions, introduce offline to online, …List of Top 9 online marketplacesCompetition is heating upYear 2011-2015 will still about getting people (offline retailers & SMEs) to start selling online
  • -ROPO effect > recent study from Google…TaoBao in China partner with independent logistics…Online payment (including credit card) use is extremely low across the regionLess than 5% shoppers pay online in IndonesiaOnly 19% of Indonesian customers received free delivery.
  • Educating users, awareness of alternative ways to get products from online stores / sellers (COD, Escrow, Meet offline, etc)Top 10 reasons. To summarize, online consumers don’t trust the site (afraid of fraud), its either poor service (high prices, product quality, inconvenience, don’t match offer, don’t match picture), the store don’t sell what they want (items not avail)

Transcript

  • 1. 4.6 MILLION people have shopped online in 2013 2 3.1 4.6 5.9 7.4 8.7 2011 2012 2013 2014 2015 2016 Source: eMarketer,March 2013
  • 2. Fashion and Females are the TOP Products & Buyers Respectively CLOTHING HANDPHONE PLANE TICKET /SHOW LAPTOP & ACCESSORIES BAGS MALE FEMALE BOOKS ELECTRONICS SHOES Source: APJII, Indonesian Internet Profile, Dec 2012 77.1% 2.1% 8.7% 3.8% 11.1% 5.2% 2.2% 5.0% 39.1% 17.8% 16.9% 16.1% 1.4% 11.0% 9.0% 8.8%
  • 3. eCommerce Platforms Payment & Logistics
  • 4. Marketplace • C2C model • B2C model • B2B model • B2B2C model Direct Selling • Consignment model • Outright model • Dropship model 2 Popular Business Model
  • 5. Marketplaces are the key players in shaping eCommerce 3,642,894 3,000,000 1,212,369 1,100,000 341,640 8,200 500,000 339,495 1,570,000 529,887 53,600 60,000 35,407 1,104,211 10,000 126,000 Source: PriceArea.com # of Products % of Sellers #7 Alexa Rank (Indonesia): #12 #24 #42 #54 #96 #158 #217
  • 6. Competition is heating up
  • 7. Source: veritrans
  • 8. Source: veritrans
  • 9. Challenge in Payment and Delivery Only 3 providers are ready to support logistics from online shopping. BANK TRANSFER CASH ON DELIVERY CREDIT CARD OTHERS 57% 28% 8% 7% Source: Indonesia Credit Card Association, 2013, VelaAsia 5% 6% 3% 6% 9% 55% 20% 33% 28% 25% 25% 39% Indonesia Philippines Vietnam Malaysia Thailand Singapore Delivery Payment 14.7 Million Credit Cards (4.5% Penetration)
  • 10. Trust is No.1 issue in online shopping in Indonesia 34.6% 21.5% 21.5% 21.5% 9.3% 6.0% 5.2% 4.7% 4.1% 4.0% Source: APJII, Indonesian Internet Profile, Dec 2012 AFRAID OF FRAUD TOUCH & FEEL THE ITEMS HIGH PRICES NOT INTERESTED PRODUCT QUALITY NOT GUARANTEED DO NOT KNOW HOW NOT PRACTICAL ITEM DO NOT MATCH THE OFFER ITEMS NOT IN ACCORDANCE TO ANYONE’S LIKING ITEMS DO NOT MATCH THE PICTURE
  • 11. TIPS KIKIS RESIKO BERTRANSAKSI JUAL-BELI ONLINE • LINDUNGIKOMPUTER • BUATLAH PASSWORD YANG AMAN • KETIK SENDIRIALAMATSITUS • PASTIKAN BAHWAINFORMASIANDA AMAN • GUNAKANKOMPUTERPRIBADIUNTUK MELAKUKAN TRANSAKSI • SELALU UTAMAKANAKAL SEHAT
  • 12. TIPS MENGAMANKAN KARTU KREDIT SAAT BELANJA ONLINE • PASTIKAN KOMPUTERTIDAK TERINFEKSI PROGRAM BERBAHAYA • JANGAN MENGUMBARNOMOR KARTUKREDIT • GUNAKANSOFTWARE KEAMANAN • HATI-HATIDAN TELITI SAAT MENGUNJUNGISITUS
  • 13. TIPS AMAN SAAT BERINTERAKSI DAN BERTRANSAKSI ONLINE • KENALIPENJUAL SEBELUM BERTRANSAKSI • WASPADAIAKSI PHISING • BERHATILAH-HATILAH BERBAGIFILE • HINDARI SPYWARE • WASPADAIATTACHMENTDI EMAIL DAN LINK