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Starter Circulator A
Short term


Length: 3 mile one-way
circulator
Cost:   $15-35 million


Benefits:
• Links downtown to...
East Waco Circulator A
Short term
Length: 3.25 mile one-way
circulator
Costs:
•streetcar is roughly $30 million
• BRT woul...
4th and 5th Circulator
Medium term


Length: 3 mile one-way
circulator
Cost: $15- $30 million


Benefits:
•Links downtown ...
Library Circulator
Long term


Length: 2.5 mile one-way
circulator
Cost: $10-25 million


Benefits:
• Link library with tr...
Outer Corridor
Long term


Length: 8 mile two-way
circulator
Cost: $10 million per mile
Benefits:
• Connects major activit...
Full System

Characteristics:
• Integrated system with
downtown as central hub
• Take advantage of one-way
couplets for on...
Pearl District

1. Brownfield cleanup: 35
   acres reclaimed from rail
   yards
2. Demolition of the Lovejoy
   bridge ram...
Lovejoy Ramp Demolition
Twenty Year
                         2002         2005         Target
Low / Extremely Low
(0 - 50% MFI)           740 (21%...
Portland Streetcar, Inc.
•7,248 housing units

•4.6 million sq. feet commercial

•$2.28 Billion in private investment

•35:1 leverage


•2,500 ride...
•
•

•
•
•

•

•
THE QUESTION:
What should the City of Waco be doing to spur
redevelopment over the next ten years?
THE APPROACH                    THE DEVELOPMENT

 Facilitate partnerships for    Start small and concentrate
  implement...
1) Facilitate partnerships for implementation
  •   Partnership between City, Baylor, and
      relevant development organ...
4) Create a public development entity
  •   Important to create a team with proper
      expertise, mission, and job descr...
1) Start small and concentrate development
  •   Waco already has a good start with Heritage
      Square. The next major ...
4) Improve connectivity to the waterfront
  •   Think about extending trail system from the
      Waterfront through the D...
WHAT
 Six city blocks of new mixed-use development
  in Downtown Austin
 New development oriented to the waterfront and
...
WHAT
 Four city blocks (10-acres) of new mixed-use
  development in Midtown, Atlanta
 A public-private partnership devel...
Austin‟s 2nd Street
                                            Heritage Square   Development overlaid
                   ...
Waco, TX                                              Austin, TX


Because Waco‟s Land area is so large, the City must foc...
THE QUESTION:
How does the Economic Development Strategy
relate to WHERE development should be focused
in Greater Downtown...
84
1Entrepreneurial
               retailers/ restaurateurs can have a particularly strong impact on improving character and ...
86
THE QUESTION:
Broadly, how might the City organize itself to help
implement and incentivize place-based
development?
88
•   Mixed-Use Res Low-Rise
•   Mixed-Use Office Low-Rise
•   Warehouse Rehab
•   Rehab for Restaurant/Theater
•   Main Str...
•   Hotel
•   Office Low-Rise (2 to 4)
•   Office Mid-Rise
•   Garden Apartments
•   Live/Work
•   Apt/Condo Mid-Rise (over 5)
•   Mixed-Use Res Mid-Rise
•   Mixed-Use Res High-Rise
•   Mixed-Use Office Mid-Rise
•   M...
Legend

   Mixed-Use Res High-Rise
   Mixed-Use Res Mid-Rise
   Mixed-Use Res Low-Rise
   Mixed-Use Office High-Rise
   Mi...
Legend

   Mixed-Use Res High-Rise
   Mixed-Use Res Mid-Rise
   Mixed-Use Res Low-Rise
   Mixed-Use Office High-Rise
   Mi...
Legend

   Mixed-Use Res High-Rise
   Mixed-Use Res Mid-Rise
   Mixed-Use Res Low-Rise
   Mixed-Use Office High-Rise
   Mi...
Building and Intensity
Building Height and Intensity
Building Height and Intensity
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
Waco Plan Draft Presentation022410
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Waco Plan Draft Presentation022410

  1. 1. • – • – • – – • •
  2. 2. Starter Circulator A Short term Length: 3 mile one-way circulator Cost: $15-35 million Benefits: • Links downtown to Baylor • 3 blocks from existing transit center Challenges: • At-grade cross of rail line can be minimized if we go over near the river • Somewhat limited redevelopment opportunities
  3. 3. East Waco Circulator A Short term Length: 3.25 mile one-way circulator Costs: •streetcar is roughly $30 million • BRT would be 50% of the cost of streetcar Benefits: • Links downtown to Quinn Campus • Bus Rapid Transit option could be employed quickly to establish corridor • Significant reinvestment opportunity along Elm and in surrounding neighborhoods Challenges: • Washington bridge is weight restricted- but Franklin can be used
  4. 4. 4th and 5th Circulator Medium term Length: 3 mile one-way circulator Cost: $15- $30 million Benefits: •Links downtown to zoo, and residential areas in between •Works well as one-way circulator, since stations would be only one block apart and 0.25 miles between each •Expand reinvestment opportunities into northwest neighborhoods and along riverfront extending north
  5. 5. Library Circulator Long term Length: 2.5 mile one-way circulator Cost: $10-25 million Benefits: • Link library with transit center and easy transfer to downtown or other nodes on transit network • One-way circulator works well with transit stops two blocks apart and 0.25 between each on route
  6. 6. Outer Corridor Long term Length: 8 mile two-way circulator Cost: $10 million per mile Benefits: • Connects major activity centers around downtown including; Downtown, Baylor, Zoo, Waterfront • Possibility of linking to Transit Center along Franklin and Webster
  7. 7. Full System Characteristics: • Integrated system with downtown as central hub • Take advantage of one-way couplets for one-way circulator options • Radiates investment opportunity around downtown Functional Considerations: • Could operate as streetcar or bus rapid transit • BRT could be used in immediate term to establish corridors and build ridership • BRT is about 50% of capital cost of streetcar • Streetcar has lower long term maintenance costs however •Consider the future option to connect to high speed rail system
  8. 8. Pearl District 1. Brownfield cleanup: 35 acres reclaimed from rail yards 2. Demolition of the Lovejoy bridge ramp 3. Housing Variety – live/work, condominium, apartment, affordable, townhouses, senior affordable 4. Green Spaces - the heart of the neighborhood 5. Streetcar – linking central business district to Pearl District and NW 23rd
  9. 9. Lovejoy Ramp Demolition
  10. 10. Twenty Year 2002 2005 Target Low / Extremely Low (0 - 50% MFI) 740 (21%) 812 (16%) 20% Moderate Income (51 - 80% MFI) 748 (21%) 920 (19%) 25% Middle / Upper (Over 80% MFI) 2,036 (58%) 3,210 (67%) 55% Total 3,524 units 4,942 units 100% * Completed or Under Construction 35
  11. 11. Portland Streetcar, Inc.
  12. 12. •7,248 housing units •4.6 million sq. feet commercial •$2.28 Billion in private investment •35:1 leverage •2,500 riders expected, 11,500 daily
  13. 13. • • • • • • •
  14. 14. THE QUESTION: What should the City of Waco be doing to spur redevelopment over the next ten years?
  15. 15. THE APPROACH THE DEVELOPMENT  Facilitate partnerships for  Start small and concentrate implementation development  Engage Baylor University  Create 18-hour  Land control is critical environment with residential uses  Create a public development entity  Use programmed events to activate the downtown area  Know the market  Improve connectivity to the  Anticipate market changes waterfront  Create development guidelines  Educate land owners and developers on opportunities
  16. 16. 1) Facilitate partnerships for implementation • Partnership between City, Baylor, and relevant development organizations • Work to identify key development partners and landowners for “catalytic developments” 2) Engage Baylor University • Baylor must be a partner in any successful Downtown redevelopment • Baylor students are a primary market audience for retail and residential • Bus connectivity to Baylor is a strong start. 3) Land control is critical • City or development entity must control key land assemblages early on in the process • Opportunistic investors can hamper redevelopment plans
  17. 17. 4) Create a public development entity • Important to create a team with proper expertise, mission, and job description • Successful models in other cities 5) Know the market • Need to understand market audiences and opportunities (RCLCO) 6) Anticipate market changes • Allow flexibility in planning. For example, some residential and office could be rental or for-sale • Plan for who is coming as well as who is here today
  18. 18. 1) Start small and concentrate development • Waco already has a good start with Heritage Square. The next major development should be in close proximity and build off this energy 2) Create an 18-hour environment with residential uses • Should continue adding as much residential as the market will bear • Residential uses increase the perception of safety and drive demand for retail and entertainment 3) Use programmed events to activate the downtown area • Should have a regular schedule of monthly and seasonal events to promote activity downtown • In addition to tailgates and movie nights, City could add a live concert series, restaurant week, and an arts fair.
  19. 19. 4) Improve connectivity to the waterfront • Think about extending trail system from the Waterfront through the Downtown • Future development should draw activity toward the Riverfront. 5) Create development guidelines for the downtown core • Typically a visual document covering recommended building materials and appearance, as well as the treatment of the streetscape • Guidelines helps to enhance the aesthetic quality and unity of a downtown area 6) Educate landowners and developers on potential opportunities • Public and private sector communication is key
  20. 20. WHAT  Six city blocks of new mixed-use development in Downtown Austin  New development oriented to the waterfront and integrated within existing downtown street pattern  Consists of 26 boutiques, 18 restaurants, 450 residential units (rental) and a W hotel on approximately 18-acres. LESSONS LEARNED  The City controlled the land and was able to lease it to the developer under favorable conditions in order to make the project feasible.  Development is anchored by a new City Hall. This civic component drives visitation and increases the sense of public „ownership‟ of the development.  Hotel and retail uses are synergistic, as hotel guests drive retail and restaurant sales and retail increases attractiveness and convenience of the hotel location.  New development differentiates itself from existing Downtown area via design, creative tenanting, and mixing of uses.
  21. 21. WHAT  Four city blocks (10-acres) of new mixed-use development in Midtown, Atlanta  A public-private partnership development that extended Georgia Tech‟s historically insular campus across the I-75/85 connector  Was a major catalyst that spurred redevelopment of the Midtown district which was crime infested and had mostly empty parking lots  Consists of street level retail including (Barnes and Noble, Starbucks, and 10 other boutiques & restaurants). Also houses a new School of Management, a Georgia Tech Hotel & Conference Center, as well as a private mid-rise office building. LESSONS LEARNED  Free electric trolley systems links to campus  Retail is targeted to both students and professionals  High quality streetscape is a critical component  Privately developed office is integrated through design and retail tenanting  Designed at a human scale
  22. 22. Austin‟s 2nd Street Heritage Square Development overlaid on downtown Waco, shows how little land area is needed to create a high impact mixed-use development Hilton = Size of Austin‟s 2nd Street Development
  23. 23. Waco, TX Austin, TX Because Waco‟s Land area is so large, the City must focus its initial efforts on a several key redevelopment nodes or places
  24. 24. THE QUESTION: How does the Economic Development Strategy relate to WHERE development should be focused in Greater Downtown given its large size?
  25. 25. 84
  26. 26. 1Entrepreneurial retailers/ restaurateurs can have a particularly strong impact on improving character and quality of Greater Downtown 2SupplyChain-related employment facilities can be fiscal winners to the City, providing income to subsidize the high-quality development wanted near the river.b 85
  27. 27. 86
  28. 28. THE QUESTION: Broadly, how might the City organize itself to help implement and incentivize place-based development?
  29. 29. 88
  30. 30. • Mixed-Use Res Low-Rise • Mixed-Use Office Low-Rise • Warehouse Rehab • Rehab for Restaurant/Theater • Main Street Retail • Traditional Single Family • Small Lot Single Family (3-5K) • Duplex • Townhome • Industrial • Arterial Retail
  31. 31. • Hotel • Office Low-Rise (2 to 4) • Office Mid-Rise • Garden Apartments • Live/Work
  32. 32. • Apt/Condo Mid-Rise (over 5) • Mixed-Use Res Mid-Rise • Mixed-Use Res High-Rise • Mixed-Use Office Mid-Rise • Mixed-Use Office High-Rise
  33. 33. Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
  34. 34. Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
  35. 35. Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
  36. 36. Building and Intensity
  37. 37. Building Height and Intensity
  38. 38. Building Height and Intensity

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