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Downtown Planning Workshop




     Overview Presentation
      October 26-27, 2009
Tonight’s Agenda

1. Welcome Remarks and Overview
   Presentation (5:30-6:00pm)
2. Downtown Mapping Exercise (6:00-7:30pm)
3. Waterfront Exercise (7:30-8:00pm)
4. Share Visions with the Group (8:00-8:30pm)
The Greater Downtown Waco Planning Process

 • Inclusive of diverse
   population
 • Include people of all
   ages
 • Include both small and
   large households
 • Built upon public input
Cities are competing to be great places to
live & work




                             Amenities near work
   Open Spaces and Parks
Regional Demographics are Shifting


• Americans are growing older
• Household sizes are growing smaller
  – Majority of new households won’t have children
  – Two-parent families are on the decline
• Some population segments are living in
  overcrowded housing
• Single family homes are mostly owner-occupied but
  multi-family includes ownership across the board
People Turning 65 in Year
                          Thousands




              0
                  500
                                1,000
                                              1,500
                                                      2,000
       1996
       1997
       1998
       1999
       2000
       2001
       2002
       2003
       2004
       2005
       2006
       2007
       2008
       2009
       2010
       2011




Year
       2012
       2013
       2014
       2015
       2016
       2017
       2018
       2019
       2020
                                                              People Turning 65 Annually (1996-2025)




       2021
       2022
       2023
       2024
       2025
Growth in Households without Children


   Household Type                                          Share
   With Children                                           12%
   Without Children                                        88%
   Single-Person                                           34%


   Source: Adapted and extrapolated by Chris Nelson from Martha Farnsworth Riche,
       How Changes in the Nation's Age and Household Structure Will Reshape Housing
       Demand in the 21st Century, HUD (2003).
An Emerging American Vision
Waco’s regional share of growth

                        Regional Growth Comparison (1960-2007)

250000                                                          70%

         65%    65%                                             60%
200000                   59%
                                  55%      53%                  50%
                                                    52%
150000                                                                City of Waco
                                                                40%
                                                                      McLennan County
                                                                30%   Waco as % of County
100000
                                                                20%
 50000
                                                                10%

    0                                                           0%
         1960    1970     1980     1990     2000    2005-2007
                                                      (ACS)
Waco has a wide range of household types

            9%




                              37%
                                    Married-couple familes
                                    Other families
 32%                                People living alone
                                    Other nonfamily households




                   22%
QUESTION DEFINITION

   THE QUESTION:
   What should the City of Waco be doing to spur
   investment and redevelopment over the next
   ten years?
THE APPROACH

               1.Facilitate partnerships
                 for implementation
               2.Engage Baylor
                 University
               3.Anticipate market
                 changes
THE DEVELOPMENT

           1. Start small and
              concentrate development
           2. Create an 18-hour
              environment with
              residential uses
           3. Use programmed events
              to activate the downtown
              area
THE DEVELOPMENT (continued)


            4)Improve connectivity to the
              waterfront
             • Think about extending trail system
               from the Waterfront through the
               Downtown
             • Future development should draw
               activity toward the Riverfront.
AUSTIN’S 2ND STREET DISTRICT IS A COMPELLING CASE
STUDY FOR DOWNTOWN WACO
TECHNOLOGY SQUARE AT GEORGIA TECH ALSO
HOLDS SME LESSONS
                                       •WHAT
                    –   Four city blocks of new mixed-use
                    –   A public-private partnership
                        development
                    –   Major catalyst that spurred
                        redevelopment
                    –   Consists of street level retail
                        including (
                    –   Also houses a new School of
                        Management
HIGH IMPACT DEVELOPMENTS AREN’T
NECESSARILY LAND INTENSIVE

                                                                 Austin’s 2nd
                                               Heritage Square
                                                                 Street
                                                                 Development
                                                                 overlaid on
                                                                 downtown Waco,
                                                                 shows how little
                                                                 land area is
                                                 Hilton
                                                                 needed to create
                                                                 a high impact
                                                                 mixed-use
                                                                 development
   = Size of Austin’s 2nd Street Development
THE WACO STUDY ARE IS QUITE LARGE
STUDY AREA OVERLAYED ON DOWNTOWN AUSTIN




              Waco, TX                                          Austin, TX

Because Waco’s Land area is so large, the City must focus its initial efforts on a several key
redevelopment nodes
Downtown Today: a few examples
Parks and Waterfront
Characteristics of Successful Downtowns


•   Pedestrian Friendly
•   Civic Center
•   Mix of Uses
•   Central Gathering Place
•   Economic Driver
    – Office Center
    – Specialty Retail
    – Entertainment
    – Dining
Imagine Waco Workshop Presentation, 10/26/09
PARKING LOT 1970
Pioneer Square 2009
Exclusive Parking vs. Shared
Shared Parking: The Park Once District
Winter Park, Florida




supporting alternative modes through urban design
Infill opportunities are all around us!
Building / Rebuilding Urban Neighborhoods

Example:
Zupan’s grocery
store in Portland,
Oregon
Building / Rebuilding Urban Neighborhoods


 Example:
 Zupan’s Grocery store in
 Portland, Oregon

 The original
 redevelopment project
 in an up-and-coming
 neighborhood

 Served as an anchor and
 catalyst for additional
 housing projects
Belmont Dairy: first phase




                             #1
Belmont Dairy: second phase




             #2
                        #1
Additional private investment




             #2
                         #1
            #3
Building confidence
 Each successive project added to the neighborhood-- phasing
 helped the developers manage the risk over time
Subsequent development and revitalization has taken place
throughout the neighborhood.
Imagine Waco Workshop Presentation, 10/26/09
Imagine Waco Workshop Presentation, 10/26/09
What makes people walk?


 – Walkable
   Distances
What makes people walk?

  – Practical Destinations
What makes people walk?



– Pleasant and
  interesting
  environment
  at a human
  scale
How does a place change?
Developing new ideas: the workshop exercise

• Participants develop
  their own plan for
  Downtown Waco
The Workshop Exercise



                        We don’t
                        arrive with a
                        vision…


                        We work
                        together to
                        build a vision.
Workshop Process

• Interactive Mapping Exercise
• Teams of 8-10 persons
• Develop your vision of how you would like
  Greater Downtown Waco look in the future
• Create a map that shows a desired ‘end state’
  regardless of what steps are needed to get
  there
• Share results with the group and look for
  common themes
Step 1: Introduce yourself!

Set goals for your table
Step 2: Familiarize yourself with the workshop
materials

     Basemap


                                                 Scissors




                                                     4 Pens




                                       Chipset Envelopes
The Workshop Map
Aerial Base
Tax Parcel Boundaries
Road Names and Rail
Lines
Parks and Open Space
Bike Paths and
Riverwalk Paths
Streams and Floodways
Floodplains
Existing Land Use
Workshop Game Pieces

    Mixed-Use   Residential         Employment




                 Each Chip represents 4 Acres of
                              Land
Workshop Game Pieces
      Each Chip represents about one
             downtown block




               =
Workshop Game Pieces
     Each chip also represents a certain
        amount of housing and jobs
                        120


                        100


                        80



                =       60


                        40


                        20


                         0
                               City Neighborhood


                         20 households per acre
                         3 jobs per acre
Downtown
           120   HH Jobs
           100


           80


           60


           40
                               74 hh / ac
           20
                               110 jobs / ac
            0
                  Dow ntow n
Main Street
              120   HH Jobs
              100


              80


              60


              40
                                   26 hh / ac
              20
                                   29 jobs / ac
               0
                     Main Street
Neighborhood Center
                      120   HH Jobs
                      100


                      80


                      60


                      40
                                                  24 hh / ac
                      20
                                                  37 jobs / ac
                       0
                            Neighborhood Center
Arterial Commercial
                      120   HH Jobs
                      100


                      80


                      60


                      40
                                                    6 hh / ac
                      20
                                                    28 jobs / ac
                       0
                            Arterial Com m ercial
Renovation
             120   HH Jobs
             100


             80


             60


             40
                                 23 hh / ac
             20
                                 28 jobs / ac
              0
                    Renovation
Downtown Residential
                       120    HH Jobs
                       100


                       80


                       60


                       40
                                                      120 hh / ac
                       20
                                                      3 jobs / ac
                        0
                             Dow ntow n Residential
City Neighborhood
                    120   HH Jobs
                    100


                    80


                    60


                    40
                                              20 hh / ac
                    20
                                              3 jobs / ac
                     0
                          City Neighborhood
Residential Neighborhood
                      120      HH Jobs
                      100


                      80


                      60


                      40
                                                       7 hh / ac
                      20
                                                       3 jobs / ac
                       0
                            Residential Neighborhood
Office
         120   HH Jobs
         100


         80


         60


         40
                          0 hh / ac
         20
                          100 jobs / ac
          0
                 Office
Light Industry
                 120   HH Jobs
                 100


                 80


                 60


                 40
                                        0 hh / ac
                 20
                                        23 jobs / ac
                  0
                       Light Industry
D                   D
         ow                   ow




                                                 0
                                                20
                                                40
                                                60
                                                80
                                               100
                                               120
              nt                   nt
                ow                   ow
                     n              n
                         R
                        es
                            id
                               en
                                  tia
      N              M                l
        ei              ai
           gh              n
               bo            St
                  rh             re
                     oo             et
        Ar               d
            te              Ce
               ria              nt
                   lC              er
                       om
                           m
                               er
                  Li             ci
                     gh             al
         C              tI
                           nd
                                                                                                               Workshop Game Pieces




R            ity
  es             N             us
     id             ei            try
        en             gh
           tia            bo
                              rh
                                                     Dwelling Units per Acre




               lN                oo
                   ei
                      gh            d
                         bo
                             rh
                                                                               Housing and Jobs by Chip Type




                                oo
                                    d
                                O
                                    ffi
                                        ce
                         R
                             en
                                ov
                                   a   tio
                                           n
                                                     Jobs per Acre
Workshop Chipset

 The chip sets represent ways of placing the growth that Waco is
 expecting in the coming decades

                1st 25,000 people      2nd 25,000 people




                     There are 2 packets
Chip Trading


• Worksheet available at each table – this will
  help you trade


        =


               =

   Example Trade
Step 3: Review the map and your goals
Step 4: Decide where NOT to grow

Designate desired:
• Open space, green
corridors and
conservation areas
• Historic districts and other e
significant areas             pl
                        Sam
Step 5: Experiment with Chip Arrangements

• Cut out your chips and begin placing them in
  strategic locations – but don’t stick them
  down yet!
Step 6: Draw transportation infrastructure
Bicycle & Pedestrian Networks

Transit

Roadways & Highways



   Especially
   in areas
                         ple
   you
   expect to          Sam
   have new
   jobs or
   housing!
Step 7: Stick down your chips

  Once you
   have all
 come to an
 agreement
on the vision,
  stick your
 chips down
Step 8: Name your map and choose a presenter
Step 9: Riverfront Design Exercise


• How should the Greater Downtown area
  relate to the Brazos River?

• What kind of activities and amenities should
  be on the riverfront?

• Where should they go?
Riverfront Design Exercise



                             Riverfront
                              CHIPS
River Design Exercise
Successful Waterfront:
Knoxville
- Improved connectivity with
 neighboring downtown

- Public boat ramp

- Pedestrian Pier

- Riverside Park

- Townhouse/Condo Developments
Successful Waterfront:
Louisville Waterfront Park
- Public gathering space

- Festival plaza

- Greenspace

- Flanks residential, office,
and retail spaces
Successful Waterfront:
Minneapolis Mills District
- Urban design element blends new
  residential developments w/ existing
  industrial shells

- Recreational/Commuter Bike Path

- Park: Mix of green space and
historical industrial structures
Some Existing Uses
Some Potential Uses: Festivals & Events
Playgrounds
Fountains
Farmers Markets
Sports Fields or Garden Spaces
Chips for the Riverfront Exercise
Chips for the Riverfront Exercise
Step 10: Present Your Table’s Work
Workshop Results

After the workshop,
each table’s plan is
analyzed and
recorded…
Workshop Results
Building a Scenario
Imagine Waco Workshop Presentation, 10/26/09
Imagine Waco Workshop Presentation, 10/26/09
Imagine Waco Workshop Presentation, 10/26/09
Imagine Waco Workshop Presentation, 10/26/09
Preparation of a Concept Plan with Implementation
Strategies
Let the
Workshop
 Begin!

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Imagine Waco Workshop Presentation, 10/26/09

  • 1. Downtown Planning Workshop Overview Presentation October 26-27, 2009
  • 2. Tonight’s Agenda 1. Welcome Remarks and Overview Presentation (5:30-6:00pm) 2. Downtown Mapping Exercise (6:00-7:30pm) 3. Waterfront Exercise (7:30-8:00pm) 4. Share Visions with the Group (8:00-8:30pm)
  • 3. The Greater Downtown Waco Planning Process • Inclusive of diverse population • Include people of all ages • Include both small and large households • Built upon public input
  • 4. Cities are competing to be great places to live & work Amenities near work Open Spaces and Parks
  • 5. Regional Demographics are Shifting • Americans are growing older • Household sizes are growing smaller – Majority of new households won’t have children – Two-parent families are on the decline • Some population segments are living in overcrowded housing • Single family homes are mostly owner-occupied but multi-family includes ownership across the board
  • 6. People Turning 65 in Year Thousands 0 500 1,000 1,500 2,000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Year 2012 2013 2014 2015 2016 2017 2018 2019 2020 People Turning 65 Annually (1996-2025) 2021 2022 2023 2024 2025
  • 7. Growth in Households without Children Household Type Share With Children 12% Without Children 88% Single-Person 34% Source: Adapted and extrapolated by Chris Nelson from Martha Farnsworth Riche, How Changes in the Nation's Age and Household Structure Will Reshape Housing Demand in the 21st Century, HUD (2003).
  • 9. Waco’s regional share of growth Regional Growth Comparison (1960-2007) 250000 70% 65% 65% 60% 200000 59% 55% 53% 50% 52% 150000 City of Waco 40% McLennan County 30% Waco as % of County 100000 20% 50000 10% 0 0% 1960 1970 1980 1990 2000 2005-2007 (ACS)
  • 10. Waco has a wide range of household types 9% 37% Married-couple familes Other families 32% People living alone Other nonfamily households 22%
  • 11. QUESTION DEFINITION THE QUESTION: What should the City of Waco be doing to spur investment and redevelopment over the next ten years?
  • 12. THE APPROACH 1.Facilitate partnerships for implementation 2.Engage Baylor University 3.Anticipate market changes
  • 13. THE DEVELOPMENT 1. Start small and concentrate development 2. Create an 18-hour environment with residential uses 3. Use programmed events to activate the downtown area
  • 14. THE DEVELOPMENT (continued) 4)Improve connectivity to the waterfront • Think about extending trail system from the Waterfront through the Downtown • Future development should draw activity toward the Riverfront.
  • 15. AUSTIN’S 2ND STREET DISTRICT IS A COMPELLING CASE STUDY FOR DOWNTOWN WACO
  • 16. TECHNOLOGY SQUARE AT GEORGIA TECH ALSO HOLDS SME LESSONS •WHAT – Four city blocks of new mixed-use – A public-private partnership development – Major catalyst that spurred redevelopment – Consists of street level retail including ( – Also houses a new School of Management
  • 17. HIGH IMPACT DEVELOPMENTS AREN’T NECESSARILY LAND INTENSIVE Austin’s 2nd Heritage Square Street Development overlaid on downtown Waco, shows how little land area is Hilton needed to create a high impact mixed-use development = Size of Austin’s 2nd Street Development
  • 18. THE WACO STUDY ARE IS QUITE LARGE STUDY AREA OVERLAYED ON DOWNTOWN AUSTIN Waco, TX Austin, TX Because Waco’s Land area is so large, the City must focus its initial efforts on a several key redevelopment nodes
  • 19. Downtown Today: a few examples
  • 21. Characteristics of Successful Downtowns • Pedestrian Friendly • Civic Center • Mix of Uses • Central Gathering Place • Economic Driver – Office Center – Specialty Retail – Entertainment – Dining
  • 26. Shared Parking: The Park Once District
  • 27. Winter Park, Florida supporting alternative modes through urban design
  • 28. Infill opportunities are all around us!
  • 29. Building / Rebuilding Urban Neighborhoods Example: Zupan’s grocery store in Portland, Oregon
  • 30. Building / Rebuilding Urban Neighborhoods Example: Zupan’s Grocery store in Portland, Oregon The original redevelopment project in an up-and-coming neighborhood Served as an anchor and catalyst for additional housing projects
  • 32. Belmont Dairy: second phase #2 #1
  • 34. Building confidence Each successive project added to the neighborhood-- phasing helped the developers manage the risk over time
  • 35. Subsequent development and revitalization has taken place throughout the neighborhood.
  • 38. What makes people walk? – Walkable Distances
  • 39. What makes people walk? – Practical Destinations
  • 40. What makes people walk? – Pleasant and interesting environment at a human scale
  • 41. How does a place change?
  • 42. Developing new ideas: the workshop exercise • Participants develop their own plan for Downtown Waco
  • 43. The Workshop Exercise We don’t arrive with a vision… We work together to build a vision.
  • 44. Workshop Process • Interactive Mapping Exercise • Teams of 8-10 persons • Develop your vision of how you would like Greater Downtown Waco look in the future • Create a map that shows a desired ‘end state’ regardless of what steps are needed to get there • Share results with the group and look for common themes
  • 45. Step 1: Introduce yourself! Set goals for your table
  • 46. Step 2: Familiarize yourself with the workshop materials Basemap Scissors 4 Pens Chipset Envelopes
  • 50. Road Names and Rail Lines
  • 51. Parks and Open Space
  • 56. Workshop Game Pieces Mixed-Use Residential Employment Each Chip represents 4 Acres of Land
  • 57. Workshop Game Pieces Each Chip represents about one downtown block =
  • 58. Workshop Game Pieces Each chip also represents a certain amount of housing and jobs 120 100 80 = 60 40 20 0 City Neighborhood 20 households per acre 3 jobs per acre
  • 59. Downtown 120 HH Jobs 100 80 60 40 74 hh / ac 20 110 jobs / ac 0 Dow ntow n
  • 60. Main Street 120 HH Jobs 100 80 60 40 26 hh / ac 20 29 jobs / ac 0 Main Street
  • 61. Neighborhood Center 120 HH Jobs 100 80 60 40 24 hh / ac 20 37 jobs / ac 0 Neighborhood Center
  • 62. Arterial Commercial 120 HH Jobs 100 80 60 40 6 hh / ac 20 28 jobs / ac 0 Arterial Com m ercial
  • 63. Renovation 120 HH Jobs 100 80 60 40 23 hh / ac 20 28 jobs / ac 0 Renovation
  • 64. Downtown Residential 120 HH Jobs 100 80 60 40 120 hh / ac 20 3 jobs / ac 0 Dow ntow n Residential
  • 65. City Neighborhood 120 HH Jobs 100 80 60 40 20 hh / ac 20 3 jobs / ac 0 City Neighborhood
  • 66. Residential Neighborhood 120 HH Jobs 100 80 60 40 7 hh / ac 20 3 jobs / ac 0 Residential Neighborhood
  • 67. Office 120 HH Jobs 100 80 60 40 0 hh / ac 20 100 jobs / ac 0 Office
  • 68. Light Industry 120 HH Jobs 100 80 60 40 0 hh / ac 20 23 jobs / ac 0 Light Industry
  • 69. D D ow ow 0 20 40 60 80 100 120 nt nt ow ow n n R es id en tia N M l ei ai gh n bo St rh re oo et Ar d te Ce ria nt lC er om m er Li ci gh al C tI nd Workshop Game Pieces R ity es N us id ei try en gh tia bo rh Dwelling Units per Acre lN oo ei gh d bo rh Housing and Jobs by Chip Type oo d O ffi ce R en ov a tio n Jobs per Acre
  • 70. Workshop Chipset The chip sets represent ways of placing the growth that Waco is expecting in the coming decades 1st 25,000 people 2nd 25,000 people There are 2 packets
  • 71. Chip Trading • Worksheet available at each table – this will help you trade = = Example Trade
  • 72. Step 3: Review the map and your goals
  • 73. Step 4: Decide where NOT to grow Designate desired: • Open space, green corridors and conservation areas • Historic districts and other e significant areas pl Sam
  • 74. Step 5: Experiment with Chip Arrangements • Cut out your chips and begin placing them in strategic locations – but don’t stick them down yet!
  • 75. Step 6: Draw transportation infrastructure Bicycle & Pedestrian Networks Transit Roadways & Highways Especially in areas ple you expect to Sam have new jobs or housing!
  • 76. Step 7: Stick down your chips Once you have all come to an agreement on the vision, stick your chips down
  • 77. Step 8: Name your map and choose a presenter
  • 78. Step 9: Riverfront Design Exercise • How should the Greater Downtown area relate to the Brazos River? • What kind of activities and amenities should be on the riverfront? • Where should they go?
  • 79. Riverfront Design Exercise Riverfront CHIPS
  • 81. Successful Waterfront: Knoxville - Improved connectivity with neighboring downtown - Public boat ramp - Pedestrian Pier - Riverside Park - Townhouse/Condo Developments
  • 82. Successful Waterfront: Louisville Waterfront Park - Public gathering space - Festival plaza - Greenspace - Flanks residential, office, and retail spaces
  • 83. Successful Waterfront: Minneapolis Mills District - Urban design element blends new residential developments w/ existing industrial shells - Recreational/Commuter Bike Path - Park: Mix of green space and historical industrial structures
  • 85. Some Potential Uses: Festivals & Events
  • 89. Sports Fields or Garden Spaces
  • 90. Chips for the Riverfront Exercise
  • 91. Chips for the Riverfront Exercise
  • 92. Step 10: Present Your Table’s Work
  • 93. Workshop Results After the workshop, each table’s plan is analyzed and recorded…
  • 100. Preparation of a Concept Plan with Implementation Strategies