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The VCI in turn sets the framework, being strategically positioned around the world for SMEs to have easier access to foreign markets.
Virtual Cluster Initiative’sactivities are divided into four strategic areas: Marketing, Public relations (PR), Purchasing Cooperation, Strategic Purchasing
This Flagship initiative, the” Virtuelle Cluster Initiative” aims to strengthen the competitiveness and increase the level of awareness of the SMEs in the German region through promoting cross-border links between specialised research and innovation hubs, which leads to strategic innovation alliances. The ultimate aim of VCI is to promote sustainable growth and prosperity especially targeted for SMEs.
The main objective is to provide a central platform to facilitate the search the Internet, Regional, National and International. A virtual exhibition is a digital version of a modified real exhibition accompanied with digital and multimedia features. If all companies and Clusters take advantage of this innovative multimedia approach to present their research, products and services on the Web the Internet as such, the Virtual Cluster Initiative will gain the character of the first International Exhibition.