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Resume Templates Professional Resume Templates Resume Templates Links Resume Templates Resume Resume Cover Letter more... Professional Resume Templates Recently, we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsits original resume templates, I set out to rewrite the home page with specific goals in mind for writing a resume. The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. Your resume templates also need to provide an obvious benefit - one that would catch the readers attention. Also, because it made sense to do so, I included one keyphrase in the headline. The new resume templates headline read: Ergonomic Chair Design Based On Years Of Research Lets You Sit For Hours With No Back Pain The Opening Paragraph The original copy started out just fine by naming some important benefits, but it didnt back them up. After pointing out the relief of stress and pain, it went directly into an explanation about the chairs patent. The new copy took a cleaner path. It started by pointing out that others (users and professionals) liked the chair, and then it proceeded (in the next section) to explain the resume templates. The original copy tried to educate readers about the importance of continuous movement and natural balance. There is nothing wrong with educating your customers; however, you need to give ample space to do that. Because the Resume Templates visitors had limited information about these two benefits on the home page, they may have been confused or - at the least - unpersuaded. The Rewrite I really felt for the users of these chairs. They had back problems and medical issues, trying desperately to find relief. I can only imagine how it must feel to sit in pain all day, every day. And, after seeing so many false claims for other chairs, I could understand how they might be skeptical. So, after reading the new home page copy, I wanted the site visitors to have confidence, to see the difference in the Kneelsit chair and to understand the resume templates this chair would offer. converted by Web2PDFConvert.com
Of course, those in chronic pain were not the only visitors to the Kneelsit site. While they were the primary segment, the audience also consisted of those withmild back pain, those with inconsistent resume templates or simple fatigue, andthose who simply wanted a comfortable chair that wouldnt contribute to anyfuture back problems. The copy also needed to meet their needs and providethe information they were seeking.The HeadlineThe original headline did, in fact, list benefits. It stated:Superb Comfort, Perfect Posture, Gentle Movement, Natural BalanceHowever, only one of those benefits spoke to audience members… SuperbComfort. While posture may have been a secondary thought, gentle movementand natural balance didnt strike a chord simply because of a lack of resumetemplates knowledge. As it happens, these two benefits are important, but thegeneral population doesnt understand what they mean. It would requireeducating the site visitors about these two before they would grasp their fullmeaning. That education couldnt take place within the headline (not enoughroom!), so those two resume templates needed to be removed. Resume The new copy held firm on one feature: the swivel axel mechanism. It explained how this helped with customization of settings to fit every body type and more. With minimal education needed, the customer was able to understand that this one, patented feature offered multiple resume templates. Rather than simply listing shipping details for the close of the copy, the new version of the home page pointed out some additional benefits pertaining to quality and stylishness. As I wrote, I looked for places to use the keyphrases chosen for this page. This was absolutely not a numbers game. My goal was not to use the keyphrases as often as I possibly could. That approach is not SEO resume templates, in my book. Basing your resume templates strategy simply on the sheer volume of times you can include keyphrases makes the copy sound forced and ridiculous. In fact, on this home page, the keyphrases were only used a total of four or five times. Yet, to the amazement of some, the home page ranks in the top 10 (and often top five) for its chosen key terms. The Results Did it work? Did the changes bring out the results we wanted? They sure did! When asked about improved free resume templates, the owner of Kneelsit.com had this to say, "Our conversion rate has definitely improved since the rewrite of the resume templates… probably by around 35-40%!" Sometimes, even though you may have included important information in your copy, it just doesnt do what you hoped it would. Take the time to explore, experiment and test. Replace a headline. Rephrase a paragraph. Subtle changes can often make noticeable improvements in conversions and other areas of business. #resume #templatesCreate a free w ebsite w ith converted by Web2PDFConvert.com