5. Money
CONNECT WITH FANS (CwF)
+
REASONTO BUY (RtB)
=
$$$
Fans don’t need more
places to buy music, they
need more reasons
Engagement is key
Where’s the money?
COPIES
Here’s the money
COPIES
ATTENTION
CONVENIENCE
EXPERIENCE
Free music?
2008: 1,5 month = 1,400,000 downloads
Free?
Free?
SHARE FOR FREE?
Reasons To Buy (RtB)?
ReasonsTo Buy (RtB)
 Freemium -> Upselling
 The LongTail
 1000 true fans
Online marketing funnel
The LongTail (Chris Anderson)
1,000 true fans
Merch
Loyal fans
 intensely loyal and fanatical followers will take care of
VIRAL MARKETING
Numbers are empty.
Loyal fans count.
Loyal fans
Crowdfunding
Fan rewards
 Exclusive tickets (Arcade Fire, Pearl Jam, Metallica, …)
 Guestlist
 Merch (discount / free)
 “Thank you”
Ex. Download code combined with ticket for show?
Fan rewards
Fan club
6.THE FUTURE?
The future?
 Facebook?
 Mobile Devices
 (responsive) Website
 Maildatabase
 Bandapp?
 Augmented reality?
E-MAIL?
Apps?
Apps?
“IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
“IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
Books
 Zero Budget Marketing
 The Conversation Manager
 Handboek Online Marketing
STAY UPTO DATE
 http://www.faceyourfans.be
CONTACT?
fre@faceyourfans.be
http://www.faceyourfans.be
Follow #FaceYourFans
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
Online strategy: DIY Band promotion (part2)
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  • Upselling – freemium – the long tail
  • Lancering Spotify! Streaming de toekomst?
  • Online strategy: DIY Band promotion (part2)

    1. 1. 5. Money
    2. 2. CONNECT WITH FANS (CwF) + REASONTO BUY (RtB) = $$$
    3. 3. Fans don’t need more places to buy music, they need more reasons Engagement is key
    4. 4. Where’s the money? COPIES
    5. 5. Here’s the money COPIES ATTENTION CONVENIENCE EXPERIENCE
    6. 6. Free music?
    7. 7. 2008: 1,5 month = 1,400,000 downloads
    8. 8. Free?
    9. 9. Free?
    10. 10. SHARE FOR FREE?
    11. 11. Reasons To Buy (RtB)?
    12. 12. ReasonsTo Buy (RtB)  Freemium -> Upselling  The LongTail  1000 true fans
    13. 13. Online marketing funnel
    14. 14. The LongTail (Chris Anderson) 1,000 true fans
    15. 15. Merch
    16. 16. Loyal fans  intensely loyal and fanatical followers will take care of VIRAL MARKETING Numbers are empty. Loyal fans count.
    17. 17. Loyal fans
    18. 18. Crowdfunding
    19. 19. Fan rewards  Exclusive tickets (Arcade Fire, Pearl Jam, Metallica, …)  Guestlist  Merch (discount / free)  “Thank you”
    20. 20. Ex. Download code combined with ticket for show?
    21. 21. Fan rewards
    22. 22. Fan club
    23. 23. 6.THE FUTURE?
    24. 24. The future?  Facebook?  Mobile Devices  (responsive) Website  Maildatabase  Bandapp?  Augmented reality?
    25. 25. E-MAIL?
    26. 26. Apps?
    27. 27. Apps?
    28. 28. “IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
    29. 29. “IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
    30. 30. Books  Zero Budget Marketing  The Conversation Manager  Handboek Online Marketing
    31. 31. STAY UPTO DATE  http://www.faceyourfans.be
    32. 32. CONTACT? fre@faceyourfans.be http://www.faceyourfans.be Follow #FaceYourFans
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