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Online strategy: DIY Band promotion (part2)
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Online strategy: DIY Band promotion (part2)

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  • Upselling – freemium – the long tail
  • Lancering Spotify! Streaming de toekomst?
  • Transcript

    • 1. 5. Money
    • 2. CONNECT WITH FANS (CwF) + REASONTO BUY (RtB) = $$$
    • 3. Fans don’t need more places to buy music, they need more reasons Engagement is key
    • 4. Where’s the money? COPIES
    • 5. Here’s the money COPIES ATTENTION CONVENIENCE EXPERIENCE
    • 6. Free music?
    • 7. 2008: 1,5 month = 1,400,000 downloads
    • 8. Free?
    • 9. Free?
    • 10. SHARE FOR FREE?
    • 11. Reasons To Buy (RtB)?
    • 12. ReasonsTo Buy (RtB)  Freemium -> Upselling  The LongTail  1000 true fans
    • 13. Online marketing funnel
    • 14. The LongTail (Chris Anderson) 1,000 true fans
    • 15. Merch
    • 16. Loyal fans  intensely loyal and fanatical followers will take care of VIRAL MARKETING Numbers are empty. Loyal fans count.
    • 17. Loyal fans
    • 18. Crowdfunding
    • 19. Fan rewards  Exclusive tickets (Arcade Fire, Pearl Jam, Metallica, …)  Guestlist  Merch (discount / free)  “Thank you”
    • 20. Ex. Download code combined with ticket for show?
    • 21. Fan rewards
    • 22. Fan club
    • 23. 6.THE FUTURE?
    • 24. The future?  Facebook?  Mobile Devices  (responsive) Website  Maildatabase  Bandapp?  Augmented reality?
    • 25. E-MAIL?
    • 26. Apps?
    • 27. Apps?
    • 28. “IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
    • 29. “IFYOU CAN’T SHARE,YOU CAN’T MULTIPLY”
    • 30. Books  Zero Budget Marketing  The Conversation Manager  Handboek Online Marketing
    • 31. STAY UPTO DATE  http://www.faceyourfans.be
    • 32. CONTACT? fre@faceyourfans.be http://www.faceyourfans.be Follow #FaceYourFans

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