Connect with fans (CwF) for artists

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The business model for DIY artists:
connect with fans + reasons to buy = $$$

But how do you best connect with your fans?
Go for Fan Interaction:
step 1: reach
step 2: engage
step 3: sell

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Connect with fans (CwF) for artists

  1. 1. CONNECT WITH FANS
  2. 2. EVERYBODY IS SOCIALCONNECT WITH FANS (CwF)
  3. 3. FAN INTERACTION1. REACH2. ENGAGE3. SELL
  4. 4. 1. REACHCONNECT WITH FANS
  5. 5. REACHINCREASE YOUR REACH + EXPAND YOUR FANBADE1. MAKE IT EASY TO FIND YOURSELF ON THE WEB2. SHARE
  6. 6.  MYSPACE  FACEBOOK  TWITTER  YOUTUBEYOUR DIGITAL  EIGEN WEBSITE TOOLBELT  BLOGS: TUBMBLR, 2010 WORDPRESS  VI.BE  FLICKR  …
  7. 7. MySpaceFacebookTwitter
  8. 8.  FACEBOOK  TWITTER  YOUTUBE / VIMEO  EIGEN WEBSITE  BANDCAMP  BLOGS: TUBMBLR, WORDPRESSYOUR DIGITAL  VI.BE TOOLBELT  FLICKR / INSTA.GRAM 2012  VIINYL  SOUNDCLOUD MIXCLOUDS  RESIDENT ADVISOR  GOOGLE MUSIC  …
  9. 9. BANDCAMP
  10. 10. VI.BEBELGIAN PLATFORM
  11. 11. 1 SONG. 1 SITE. 1 URL.
  12. 12. ONESHEET
  13. 13.  MAKE YOUR FANS PART OF YOUR MUSICAL SHARE JOURNEYBE SOCIAL  TELL A STORY (continuous posting videos & information /blogging/ …)
  14. 14. CONNECT WITH FANS Make comments on profilepages Annonce upcoming concerts and shows Post on blogs a link to your personal website or profilepage Embed content (video, photos, ...) of your events Post a ‘call-to-action’ for your fans (vote, questions) Interact with people who post info on your band (post it on to your profilepages)
  15. 15. THE POWER OF THE INTERNET?
  16. 16. REACH3. EMPOWER YOUR FANS:GIVE FANS TOOLS TO SHARE THEIR ENTHOUSIASM Do-It-Yourself >>> DIY-2gether SHARE WITH FRIENDS
  17. 17. LIKE TOLISTEN
  18. 18. LIKE TO LISTEN
  19. 19. BAND APPS
  20. 20. CASE: MILOWFEBRUARY 2010Milow: Facebook 48,624 fans Twitter 2,047 followers & 350Tweets
  21. 21. CASE: JOE BONAMASSA
  22. 22. THE MORE FANS THE BETTER?
  23. 23. GET THE WORD OUT!Do not focus only on :trying to be seen and heard by a lot of peopleEven more important :focus on ‘converting’ people who hear and see you intobecoming actual fans.
  24. 24. 2. ENGAGEMENTCOLLABORATE – CO CREATE
  25. 25. STEP 1: CONVERT FANSHOW? Engage people + build relationship PROMOTE? >>>> INTERACT!
  26. 26. STEP 2: COLLABORATE
  27. 27. INTEGRATE FANS IN LIVE SET FAT BOY SLIM – IPHONE APP
  28. 28. MOST EXCLUSIVE VIDEO EVERPROVIDE THE BAND AIRPLAY TO SEE THE VIDEOCLIP
  29. 29. MIIKE SNOW
  30. 30. KAISER CHIEFS FAN ALBUM
  31. 31. LOYAL FANS intensely loyal and fanatical followers will take care of VIRAL MARKETING Numbers are empty. Loyal fans count.
  32. 32. FAN RANK?
  33. 33. NAME THE PRICE
  34. 34. FAN FUNDING
  35. 35. CO CREATE INVOLVE YOUR FANS IN THE CREATIVE PROCES
  36. 36. INVOLVE YOUR FANS
  37. 37. CONTESTS
  38. 38. GEO MARKETINGREPUDO SCVNGR
  39. 39. CONTESTSEarn Foursquare Check-in points for every show!
  40. 40. AUGMENTED REALITY
  41. 41. QR CODES?
  42. 42. 3. CONVERSIONGIVE THEM A REASON TO BUY
  43. 43. REASON TO BUY “Fans don’t need more places to buy music; they need more reasons” (Benji Rogers, Ceo Pledgemusic)Connect with Fans (CwF) + give them a Reason to Buy (RtB) = $$$
  44. 44. SHARE IT@freepeez frederic.busscher@phl.be

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