Empower Customers And iWorkers With On-DemandCustomer CommunicationsMay 9, 2011 at 9:00 AM Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens -- allowing them to interact easily with customer service agents, pass information electronically, and complete business transactions on the run. In organizations with archaic approaches, stymied internal staff are not yet equipped or trained to communicate and support customers in these new ways. They wonder why their company is still wedded to paper, faxes, and static information exchange. Business process pros can help the business reinvent its customer communication processes and position IT to move from traditional batch communications to on-demand Document output for Customer Communications Management (DoCCM) that extracts, formats, and delivers content from enterprise apps and transaction systems to customers over multiple channels. Request Free!Paperless Plight: Growing Resistance Outpaces AdoptionAmong US Bank Account HoldersMay 9, 2011 at 9:00 AM With more US consumers accessing their bank accounts through multiple channels today, the value of a paper snapshot of their financial activity would seem to have shrunk considerably. And yet the percentage of US bank account holders who have given up paper statements averages just 24%. Worse still, 37% of account holders who receive a paper statement today say they will never abandon paper in favor of online statements. Soft selling paperless adoption on the strength of environmental and convenience pitches has been marginally successful at best. Request Fre
Top Requirements for Successfully Automating SOX QuarterlySelf-AssessmentsMay 9, 2011 at 10:20 PM For many organizations, Sarbanes-Oxley compliance is mandatory, but automation of the self-assessment process can make it less painful. There are many advantages to using an IT GRC tool to automate assessments such as speed, efficiency, data integrity, and improved analysis. Watch this on-demand webinar to know more. Request Free!IT GRC Turning Operational Risks into ReturnsMay 9, 2011 at 10:20 PM Recent financial upheavals have resulted in a wave of increased regulations, and organizations are facing increasingly stringent government scrutiny and audit requirements. As a result, companies across the spectrum must implement an effective IT Governance, Risk and Compliance (GRC) framework. Organizations, from small and mid-sized companies to global enterprises, are affected by changing and new regulatory requirements. Additional challenges are presented by globalization, information protection requirements, business partnerships, heightened transparency expectations, and external reporting obligations. To perform in this highly complex business environment, IT teams must turn their IT GRC processes into strategic assets. Effective IT controls cannot only help organizations pass audits and assessments, but can also reduce operational risk exposure through improved processes. Download this white paper to learn more. Request Free!
What 2011 Holds in Store for Your IT Governance, Risk andCompliance (IT GRC) Program - 5 PredictionsMay 9, 2011 at 10:20 PM Planning a compliance program in 2011? In this 30-minute on-demand webinar, Chris Noell, EVP of Product Management at TruArx, will make five predictions on what regulations will have the most impact in 2011 and what GRC capabilities will be required. Watch this on-demand webinar to know more. RReceive $10 Off Your Next Purchase with Your Subscript_ion toHP Direct eNewsletter for Small BusinessesMay 9, 2011 at 10:50 PM Get the HP Direct eNewsletter to start receiving exclusive deals, product updates and promotions on the latest HP technology for your small business needs. PLUS, receive $10 off your next purchase! An email with your welcome offer will be sent to you in a few days. Request Free!
13 Business Blogging Mistakes & Their Easy FixesMay 9, 2011 at 11:50 PM Creating remarkable content is a critical component of inbound marketing, and also one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Whether youve only just decided to launch a blog for your business or youve been blogging for a while, 13 Business Blogging Mistakes & Their Easy Fixes will help prevent you from making the most common business blogging mistakes and teach you how to fix them. In this 30 page eBook you will learn how to: • Integrate your blog with your main website • Publish the right kind (and amount) of content • Engage your readers successfully • Optimize your blog to rank high on the search engines • Use your blog for lead generation • Promote your content in social media • Use analytics to improve your blog Request Free!Learning LinkedIn From the ExpertsMay 9, 2011 at 11:50 PM In HubSpots newest LinkedIn eBook, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business. In this eBook, you will learn how to: • Build your LinkedIn foundation (Stephanie Sammons) • Grow your LinkedIn network (Jan Vermeiren) • Use LinkedIn to market your business (Neal Schaffer) • Use LinkedIn to market yourself (Lewis Howes) • Measure the ROI of your efforts (Rebecca Corliss) Request Free!
11 Examples of Online Marketing SuccessMay 9, 2011 at 11:50 PM Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring you 11 real-life stories of online marketing success. It includes real life examples from the marketing campaign of a suitcase company, a non-profit organization, a manufacturer, a financial advisory firm, and many others. Among the stories covered in this eBook you will find: • How contests lead to golden PR opportunities • How to increase your online visibility with video • How to conduct keyword research to identify industry trends • How to rank high in search engines through blogging • How to do a website redesign for best results Request Free!MarketingSherpas Top 5 Mobile Marketing Case Studies &How-tosMay 9, 2011 at 11:50 PM According to Morgan Stanley, in five years there will be more mobile internet users than desktop internet users. If you are thinking mobile (and you should be),MarketingSherpas Top 5 Mobile Marketing Case Studies & How-tos will provide you with ways to succeed in marketing your products and services to the growing market of mobile users. In this eBook youll find out: 1. How a travel website tested mobile versions of selected pages, and increased page views and conversions. 2. How one sports online retailer set out to clean up their email list and in the process also birthed a mobile marketing program. 3. How a pizza restaurant chain used SMS (Short Message Service or text messaging), a contest and direct mail to increase membership in a loyalty program by 5%. 4. What ideas Taco Bell considered when creating their mobile website. 5. Additionally, in the how-to article youll gain some key insights from an expert on how to get started in mobile marketing. Request Free!
The Facebook Marketing Update - Spring 2011May 10, 2011 at 12:20 AM With approximately 600 million users Facebook is the center of the social media universe. Its also a treasure trove for marketers - provided you know how to make the most out of its plentiful opportunities. Prepared by Whos Blogging What and written by marketing professionals who practice what they preach, The Facebook Marketing Update - Spring 2011 will show you how to: • Optimize the Like button and the Open Graph to improve engagement • Use iFrames for custom Facebook page content • Optimize the Facebook page for search • Use Facebook Connect for ecommerce • Make the most out of Facebook Places and Deals • Take advantage of the significant upgrade to Facebook Comments plug-in • Apply best practices to advertising on Facebook Request Free!A Comprehensive Framework for Securing Virtualized DataCentersMay 10, 2011 at 2:20 AM Virtualization is moving to the mainstream and may soon be overtaking non- virtualized environments as a method for deploying applications. Does this broad adoption of virtualization, though, make network security easier or more difficult to achieve? While responses to this question are still highly varied, one thing is certain: most companies still have no clear and definite security policy for their virtual environments. Perhaps as a result of this failure to tackle the security question when deploying virtualized servers, some experts claim that the majority of virtual deployments may be less secure than physical deployments. While there are real challenges to deploying applications securely in a virtual environment, there is also a fair amount of hype surrounding the topic. Read this white paper to separate the two, and understand the real need for security solutions that can address the reality of expanding virtualization. You will also learn how HP TippingPoints secure virtualization framework allows organizations to gain control of the virtual environment by introducing in-line security policy enforcement. Request Free!