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Social media for lawyers

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Short presentation on social media for lawyers - strategy, platforms and tools

Short presentation on social media for lawyers - strategy, platforms and tools

Published in: Social Media, Technology, Business

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Transcript

  • 1. Social media 
 for lawyers By Colin Yeo
  • 2. About Colin See about.me/colinyeo Blogging since 2006 2,736,646 blog hits Over 25,000 unique blog visitors per month 3,403 Twitter followers
  • 3. Be generous, add value
  • 4. Be aware of opportunity costs* *i.e. don't waste your time!
  • 5. What is social media? • Media that are social… • Means of broadcasting? • Means of sharing • Means of engagement
  • 6. Main platforms • Blogs • Facebook • Twitter
  • 7. Niche platforms
  • 8. Why bother?
  • 9. Why should one do it?
  • 10. Why you?
  • 11. Why should you do it? Have you got anything to say? Can you add value? Do you enjoy it? Can you write well? Are you willing to learn? Have you got time? Can you keep it up?
  • 12. Strategy • Decide why you want to do it • Stick to it • Re-focus periodically • Think long term
  • 13. Distractions
  • 14. Dangers
  • 15. Benefits • Attract clients • Attract attention • Make contacts and friends • It’s fun!
  • 16. Pick your platform(s)
  • 17. Twitter • Short form: 140 characters • Micro blogging platform • Follow and be followed • Share links
  • 18. Twitter do • Easy and simple to use • Widely used • Easy to be generous • Feedback readily available • Not too time consuming
  • 19. Twitter don’t • There is a culture • Hard to impress in 140 characters • Hard to target pro and lay audience at same time • Frequency difficult to judge
  • 20. Facebook • Walled garden • Can have a company page as well as a personal page • Now has good mobile apps
  • 21. Facebook like • Very widely used • Company pages produce stats • Powerful recommendation engine • Key to success is ‘virality’
  • 22. Facebook not like • Difficult to know how content is consumed • Company pages produce stats • Powerful recommendation engine • Not good for pro audience?
  • 23. Linked In • Facebook for professionals • Good for reaching professional audience • Simple • But a limited and restricted user base
  • 24. Google+
  • 25. Tumblr Hard to do well…
  • 26. Tools
  • 27. Platform management
  • 28. Tweetdeck
  • 29. Yahoo! Pipes
  • 30. Stats and metrics • If serious, need to measure success - what are you doing right or wrong? • Integral stats like follower count, re-tweets • Stats packages e.g. Wordpress built in, Google Analytics, Facebook • For a blog look at unique visitors, views per visitor
  • 31. Unnamed boutique immigration law firm: Fake: 25%, inactive: 50%, good: 25%
  • 32. Lessons learned
  • 33. What is in a name? UK Human Rights Blog 1 COR Blog Nearly Legal Anthony Gold Blog Free Movement Garden Court Blog UK Supreme Court blog HJT Training Blog
  • 34. Clear aims • to help the editor and other contributors think through new developments and also • to provide updates, pointers and links for the benefit of other immigration lawyers • and for migrants researching their own position.
  • 35. Authentic voice • Not necessarily your normal one • Humanises and engages • Provides interest to readers
  • 36. Medium • Language, grammar, sentence structure, post length is all crucial • Style matters • Use of links and sources • Internet is a visual medium • Humour or at least humanity important
  • 37. Building an audience • Write for your intended audience • Write regularly - at least twice a week • Comment on other people's blogs • Be generous with your praise and links • Improve your offering
  • 38. Don't do it unless... • You can write well and clearly • You have time and will continue to have time • Willingness to learn a bit about technical side • You are a weirdo / nerd / geek / suffer OCD / all of above
  • 39. What did my blog ever do for me? • Original aims still being met • Platform – ego and altruism • Profile • Cold, hard cash - some but not a lot!