How To Find a Job Through Social Media

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"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing …

"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing Association Student Chapter on 2/21/2012.

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  • 1. How to Find a Job Through Social Media
  • 2. reinventing marketing services• Customized and flexible solutions• Over 3,500 talented professionals• Consultative approach• People you need, when you need them and not when you don’t
  • 3. what I wish someone would’ve told me• Finding your first job out of school can take longer than you expect 6 to 1 - Ratio of unemployed people to every job opening in America via careerenlightenment.com• Start your job search as early as possible, and do not get discouraged 7 months – Average time it takes to find a job for a college graduate via launchpadforgrads.com• More than half of college graduates’ first position after graduation is not aligned with their degree, and that’s OK
  • 4. what I wish someone would’ve told me• Be prepared to accept a lower salary or take an unpaid internship for experience• Working your way up the corporate ladder and to the corner office will take some time• Find the work/life balance that works for you because you’ll most likely spend more time at your job with co-workers than with family and friends
  • 5. it’s all about connections• Not only be involved in student organizations, but be a part of the leadership team• Start networking and CONTINUE to network throughout your career
  • 6. why social media?
  • 7. 14.4 million people used social media to find their last job in 2011 source: careerenlightenment.com
  • 8. 89% of companies plan to usesocial media this year for recruiting source: careerenlightenment.com
  • 9. 65% of companies havesuccessfully hired using social media source: careerenlightenment.com
  • 10. 1 of 3 employers rejectedcandidates based on something they found about them online source: careerenlightenment.com
  • 11. Percent of Hiring Managers that recruit via social networks: 86% use LinkedIn 60% use Facebook 50% use Twitter source: careerenlightenment.com
  • 12. • Considered a micro-blogging site• Tweets are composed of 140 characters• 200+ million users worldwide• Used by 50% of Hiring Managers via careerenlightenment.com• 77% of Fortune 100 companies have a Twitter page via Burson-Marsteller
  • 13. • Update profile description• Think before you “tweet”• Tweet that you are seeking either an internship or entry-level position – and don’t be afraid to ask questions
  • 14. • Follow companies of interest
  • 15. • Search for popular #hashtags using [search.twitter.com] Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. #internship #intern #entrylevel #job #jobalert
  • 16. • 812+ million users worldwide, 155+ million in the U.S.• Used by 60% of Hiring Managers via careerenlightenment.com• 61% of Fortune 100 companies have a Facebook page via Burson-Marsteller
  • 17. • Follow companies of interests • Larger companies will have a separate page for career listings• “Like” or become a fan of professional organizations or industry news pages• Make your profile private OR clean it up• Post a status update to notify friends and family about your job search & sometimes it’s who you know• Do NOT accept friend requests from potential employers
  • 18. • World’s largest professional network via press.linkedin.com• 200+ million users worldwide via press.linkedin.com• Used by 86% of Hiring Managers via careerenlightenment.com• More than 2+ million companies have LinkedIn company pages via marketing.linkedin.com• Average household income is $100k+ via marketing.linkedin.com• All Fortune 500 company executives have a LinkedIn profile via marketing.linkedin.com
  • 19. Optimizing• Sign Up for a LinkedIn account TODAY! • You do not have to have a job to have a LinkedIn profile• How to Build a professional LinkedIn profile 1. Start with an informative headline 2. Add an appropriate photo (no cropped party pics) 3. Add your education & list your activities and involvement 4. List current and past work experience 5. Write a professional summary statement 6. Fill in your “specialties” or skills 7. Create a unique URL 8. Ask past employers for recommendations Once complete, start building a network…
  • 20. Building Connections on• Join groups• Continuously add new connections – 1st degree - person you are directly connected to – 2nd degree - a 1st degree connection of a 1st degree connection (friend of a friend in other words) – 3rd degree - a 1st degree connection of a 2nd degree connection (friend of a friend of a friend in other words)
  • 21. Building Connections on• Be clear about what you are looking for – When asking someone to join your network, always state why in your message• Don’t just accept invites from anyone• Be inviting – Link with people you meet in person at networking events, career fairs, interviews, etc. • CardMunch iPhone application• Keep it professional
  • 22. personal & professional branding• Claim your name • 79% of hiring managers review applicant’s online info via careerenlightenment.com• Email address • janedoe@email.com is always better than aggiechic12@email.com• Update your status weekly• Share your work
  • 23. questions?
  • 24. follow us www.freemanleonard.com blog.freemanleonard.com www.twitter.com/freemanleonardwww.facebook.com/marketing.creative.talentwww.linkedin.com/company/freeman-leonard