Pym Career Day


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  • Clients may trickle in well before the workshop starts. This is a good time to shake hands individually, get a sense of individual attitudes, positions, etc. Suggest that people fill out their name tents and sign in. Show them where to get coffee. Chat with them informally and support their need to feel “safe” with the facilitator and with the workshop.
  • Welcome Clients to the workshop. Cover “housekeeping” issues such as restrooms, refreshments, and any other ground rules for the three days, including phone calls, cell phones, etc. Some Consultants prefer to introduce themselves first and use their introduction as a model. Alternatively, let Clients guide the structure of the introductions. Consultants may also ask for expectations and post on a flip chart for easy referral throughout the workshop.
  • Welcome Clients to the workshop. Cover “housekeeping” issues such as restrooms, refreshments, and any other ground rules for the three days, including phone calls, cell phones, etc.
  • What is a brand? Name a brand – what does it stand for? What is brand you? What do you stand for? What do you want to communicate?
  • “ Can” consideration has 3 sub-categories: Knowledge, Skills and Accomplishments. Although new skills and knowledge are acquired throughout a working career, we generally do not keep a running tally each time we add to our knowledge or learn a new skill. It is crucial in career transition that we take the time to identify and label all of our acquired skills and knowledge so that we can communicate these competencies in our résumés, interviews, networking meetings and negotiation sessions.
  • Refer Clients to the exercise in Chapter 2, Pages 22-25, of the Career Continuation Workshop manual.
  • Resume Business cards Linkedin profile Networking plan Target company list Cover letter Thank you letter
  • Resume Business cards Linkedin profile Networking plan Target company list Cover letter Thank you letter
  • ACTIVITY : Ask Clients what it means when someone says that their résumé is like their product brochure. Ask how that affects the language they use, the way they put it together, the way they organize it. ALTERNATE ACTIVITY : Ask how these purposes can be achieved.
  • Remind that résumé is only a tool.
  • Explain the networking image as follows: Think of your network as a “safety net” that supports you in every direction. You and Kevin Bacon....
  • To be effective, candidates must, Learn to communicate clearly and confidently Learn to assess and address the communication needs or styles of network partners and potential employers. Plan and practice oral communications (e.g., phone calls, interviews, network meetings) including creating scripts. Understand body language and how it is being perceived.
  • Review list of objectives for interviewing module.
  • Facilitator, note that these slides include additional types of interviews that are not listed in Chapter 10 of the Career Continuation Workshop Manual’s overview on this topic. Quickly review list without defining in detail as this will be accomplished on future slides.
  • Knowing about the company -- especially their problems and opportunities -- can focus responses on areas important to the interviewer. ACTIVITY : Ask, “What should you do to prepare for an interview?” Make sure the following issues are covered: Do pertinent research (company, industry, interviewer, work content). Practice 90 second intro, Prepare your questions. Prepare responses. Simulate interview. Prepare for possible objections to your candidacy, questions regarding gaps in employment or short job tenure.
  • One of the first questions interviewees are likely to be asked is, “Tell me about yourself.” Remember your work on the 90-second intro from yesterday’s networking exercise and this morning and adapt it for the interview. Keep the information based on professional experience rather than personal.
  • Competency questions are about what you CAN do. They are aimed at eliciting specific information about your skills and expertise. Always provide specific examples. Wherever possible, add, “And what this means for you (or for your company) is….”
  • Don’t leave the interview without knowing the next steps in the employer’s hiring process, and without getting permission to check back. If possible, find a reason to call the interviewer before the next step, e.g. to ask an important question or provide significant further information.
  • Thank-you letter – send immediately following interview: Reaffirm your interest in position. Remind interviewer of important areas of agreement and/or mutual interest. Supply information that may have been omitted during the interview. Address any weaknesses that may have been revealed. Follow up with yourself too and evaluate your performance: Ask yourself, “How did I do? Where could I improve?”
  • Pym Career Day

    1. 1. Brand You: Keys to Successful Career Transition Welcome to PYM Career Day
    2. 2. Welcome! <ul><li>Keys to Successful Career Transitions </li></ul><ul><li>Introductions </li></ul><ul><ul><li>Your name </li></ul></ul><ul><ul><li>Recent position & tenure </li></ul></ul><ul><ul><li>Your prior experience </li></ul></ul><ul><ul><li>Your hobbies & special interests </li></ul></ul><ul><ul><li>What you hope to gain from this program </li></ul></ul><ul><li>Housekeeping/Logistics </li></ul>
    3. 3. Welcome! <ul><li>Understanding Brand You </li></ul><ul><li>Developing Your Career Case Studies </li></ul><ul><li>Introducing Yourself </li></ul><ul><li>Researching Effectively </li></ul><ul><li>Developing Your Materials </li></ul><ul><ul><li>Introductory Statement </li></ul></ul><ul><ul><li>Resume Format </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Marketing Plan/Target List </li></ul></ul><ul><li>Networking </li></ul><ul><li>Interviewing </li></ul><ul><li>Wrap-up and Questions </li></ul>
    4. 4. Where Are You on the Transition Curve? Thoughts + Feelings = Reactions
    5. 5. Understanding Brand You
    6. 6. What Can You Do? What Do You Like To Do? <ul><li>Creating Your </li></ul><ul><li>Vision </li></ul><ul><li>Skills and Knowledge Inventory </li></ul><ul><li>Personal Development Plan </li></ul>Can Do
    7. 7. What’s Important To You? <ul><ul><li>Values </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Capabilities </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Corporate Culture </li></ul></ul><ul><ul><li>Management and Leadership Style </li></ul></ul>
    8. 8. What’s Important To You? <ul><li>Understanding what is important </li></ul><ul><ul><li>Provides clarity and direction for search </li></ul></ul><ul><ul><li>Makes interviewing easier </li></ul></ul><ul><li>Values: drives industry and role selection </li></ul><ul><li>Beliefs: drives relationships </li></ul><ul><li>Capabilities: allows you to achieve success </li></ul><ul><li>Relationships/Corporate Culture: fit makes the work day more fun! </li></ul><ul><li>Management and leadership style: Yours and management’s </li></ul>
    9. 9. Developing Career Case Studies <ul><li>STARS, PARS or SOAR </li></ul><ul><ul><li>Different acronyms, same outcome </li></ul></ul><ul><li>Use a simple framework to capture your career stories </li></ul><ul><li>Developing career case studies is a critical piece to a successful job search </li></ul><ul><li>How can they be helpful? </li></ul>
    10. 10. Developing Career Case Studies <ul><li>P: Project, Problem or Performance Objective </li></ul><ul><ul><ul><li>Name and define the parameters of the project, situation or task </li></ul></ul></ul><ul><ul><li>A: Actions performed by you or your team </li></ul></ul><ul><ul><ul><li>Define all of the actions taken by your team...for your eyes only...who, what, where, when, how much, what else? </li></ul></ul></ul><ul><li>R: Results achieved by you or your team </li></ul><ul><ul><li>List all the benefits..more of, less of, savings, learnings, etc. </li></ul></ul><ul><li>S: Skills you used </li></ul><ul><ul><li>Knowledge, Skills, Traits/Aptitudes </li></ul></ul><ul><li>(A) S : Accomplishment Statement or summary of the story </li></ul><ul><ul><li>Includes an action verb, a subject and a result/benefit </li></ul></ul>
    11. 11. Using Case Studies for Clarity <ul><li>Ask yourself: </li></ul><ul><li>What attributes of this project did you like and why? </li></ul><ul><li>What attributes didn’t you like and why? </li></ul><ul><li>On a scale of 1 – 10, do you want to do more of this type of work? </li></ul><ul><li>  What is clearer about your career objectives now? </li></ul>
    12. 12. Personal Vision – See your job! <ul><li>Tangible factors </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Compensation </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Position </li></ul></ul><ul><ul><li>Basis of promotion </li></ul></ul>Personal Vision – Write it down!
    13. 13. Introductions
    14. 14. How do you do? <ul><li>Introductions </li></ul><ul><ul><li>What are they? </li></ul></ul><ul><ul><li>When do you use them? </li></ul></ul><ul><ul><li>What is good about them? </li></ul></ul><ul><ul><li>How do you feel about this part? </li></ul></ul>
    15. 15. Creating your introduction <ul><li>Relaxed: </li></ul><ul><li>Hi my name is Name. I’m a Profession/Title. </li></ul><ul><li>What I really enjoy/love doing is </li></ul><ul><li>Insert 1-2 examples of cool projects that highlight your skills. </li></ul><ul><li>  Option 1: Right now, I’m exploring Insert 2-3 things you want to know more about. </li></ul><ul><li>  Option 2: Right now, I’m interested in learning more about Insert the topic, specific companies or industry for which you are seeking information. </li></ul><ul><li>  (Note: if you are some place and you are really just interested in the speaker. Say so, it will be a relief to others in the room.) </li></ul>
    16. 16. Creating your introduction <ul><li>Traditional: </li></ul><ul><li>  I am a (title/self description). Most of my career has been in (list industries and any special details). </li></ul><ul><li>  Most recently, I was (title/role) at (former employer), (briefly describe former employer if anyone might not know them). In that role, I (list major responsibilities and/or accomplishments). </li></ul><ul><li>  I find that wherever I have worked, I bring several key strengths: (name 3 to 4 of your major strengths). </li></ul><ul><li>  I am looking for a (describe the level and type of position/internship you are seeking). </li></ul><ul><li>  My target employers are: </li></ul><ul><li>List types of target companies. </li></ul><ul><li>  </li></ul>
    17. 17. Sample Introduction <ul><li>Hi, my name is Joe Smith. I will be finishing up my current role as an IT Project Manager with ABC company in a couple of months due to the economy. I’m enjoying my job search more than I thought I might because I am connecting with lots of hold friends and acquaintances. </li></ul><ul><li>  What I really like about my current role is the opportunity to solve big complex problems. For instance, in the last 36 months, we’ve reduced operating expenses by X and head count by Y. It wasn’t fun to manage the downsizings, but I have learned a lot about company strategy, the pluses and minuses of off-shoring and how to manage projects under highly stressful situations. </li></ul><ul><li>Right now I’m exploring my options. There are a couple of companies I’m interested in learning more about including Comcast, ARAMARK and Stonhard, a closely held company in Maple Shade. </li></ul>
    18. 18. Research Finding contacts, opportunities and information
    19. 19. How do you find information? <ul><li>Company Websites </li></ul><ul><li>Networking </li></ul><ul><li>Library </li></ul><ul><li>Trade Publications/websites </li></ul><ul><li>Job Boards </li></ul><ul><li>Recruiters and Agencies </li></ul><ul><li>Job Fairs </li></ul><ul><li>Classified Ads/Craig’s List </li></ul>
    20. 20. Developing Your Materials Telling your brand story consistently well
    21. 21. Materials/Collateral <ul><li>What pieces might you want/need for a job search? </li></ul>
    22. 22. Materials/Collateral <ul><li>Resume </li></ul><ul><li>Business cards </li></ul><ul><li>Linkedin profile </li></ul><ul><li>Networking plan </li></ul><ul><li>Target company list </li></ul><ul><li>Cover letter template </li></ul><ul><li>Thank you letter template </li></ul>
    23. 23. Types of Resumes <ul><li>Functional </li></ul><ul><ul><li>Organizes the résumé around skills and expertise </li></ul></ul><ul><li>Chronological </li></ul><ul><ul><li>Organizes résumé around jobs held and the order in which you held them (most accepted today) </li></ul></ul><ul><li>Hybrid </li></ul><ul><ul><li>Includes Selected Accomplishments section </li></ul></ul>
    24. 24. The Resume is... <ul><ul><ul><li>A personalized door opener </li></ul></ul></ul><ul><ul><ul><li>An interest builder </li></ul></ul></ul><ul><ul><ul><li>A marketing tool </li></ul></ul></ul><ul><ul><ul><li>A statement of competency </li></ul></ul></ul>
    25. 25. The Resume is not... <ul><ul><li>The answer to everything </li></ul></ul><ul><ul><li>A job description </li></ul></ul><ul><ul><li>The whole story </li></ul></ul><ul><ul><li>An information dump </li></ul></ul><ul><ul><li>Over 2 pages </li></ul></ul><ul><ul><li>Static </li></ul></ul>
    26. 26. Resume Sections <ul><ul><li>Name, Address, Cell Phone, Email </li></ul></ul><ul><ul><li>Professional Summary Section </li></ul></ul><ul><ul><ul><li>3-5 sentences, phrases that describe your experience and attributes that are valued for the role you are seeking. </li></ul></ul></ul><ul><ul><ul><li>Tip: Should align with your introduction </li></ul></ul></ul><ul><ul><li>Professional Experience Section </li></ul></ul><ul><ul><ul><li>Provide Company, City, State, Years </li></ul></ul></ul><ul><ul><ul><li>Provide brief responsibility statement </li></ul></ul></ul><ul><ul><ul><li>Provide 2-4 accomplishment statements </li></ul></ul></ul><ul><ul><ul><ul><li>Tip: Easy to create if you’ve done your PARS! </li></ul></ul></ul></ul><ul><ul><li>Education Section </li></ul></ul><ul><ul><ul><li>Provide degree, college, city and state </li></ul></ul></ul><ul><ul><li>Additional Information Section </li></ul></ul><ul><ul><ul><li>Provide technical competencies, training , current professional affiliations, etc </li></ul></ul></ul>
    27. 27. SAMPLE MARKETING PLAN SUMMARY <ul><li>CORPORATE EXPERIENCE </li></ul><ul><li>Thermo Fisher Scientific </li></ul><ul><li>2 years general management experience with “the world’s leader in serving science” </li></ul><ul><li>2.5 years as Director of Product Design & Development, launching the Excelsior ® ES, Varistain® Gemini ES, EZ Cytofunnel® </li></ul><ul><li>2 years as Director of Technology focused on market expansion, sales support and technical service in anatomical pathology </li></ul><ul><li>Dade Behring (now part of Siemens) </li></ul><ul><li>4 years VP, Clinical & Scientific Affairs experience with one of the world’s largest clinical diagnostics companies </li></ul><ul><li>Drove design input, verification, validation processes for platform, consumable, software products in all clinical laboratory areas </li></ul><ul><li>Du Pont Diagnostics </li></ul><ul><li>-Increasing responsibility in clinical affairs, market planning, product management, platform development and R&D for a clinical chemistry business </li></ul><ul><li>TARGET POSITIONS </li></ul><ul><li>President/GM, Medical Diagnostics or Biotechnology </li></ul><ul><li>VP, Product Development </li></ul><ul><li>KEY SKILLS </li></ul><ul><li>Business Growth </li></ul><ul><li>Proven ability to deliver top-line results – grew revenue 16% from 2006 to 2007; achieved revenues 35% above plan in 2007 and 6% above plan in 2008 </li></ul><ul><li>“ Lean” leadership for a $40 million diagnostics business – achieved >40% margins with just 60 people </li></ul><ul><li>Businesses Processes </li></ul><ul><li>Operational excellence: exceeded 2008 goals for productivity gains, sourcing savings, DSO, DOS </li></ul><ul><li>Broad experience in business and strategic planning </li></ul><ul><li>Leadership and participation in numerous cross-functional New Product Development Teams </li></ul><ul><li>Strong oral, written, presentation communication </li></ul><ul><li>Leadership </li></ul><ul><li>Proven people leadership across many unique cultures </li></ul><ul><li>“ Best integrated group” in Dade Behring </li></ul><ul><li>Highest employee satisfaction scores in Thermo Fisher Scientific Anatomical Pathology </li></ul>TARGET COMPANIES Biotechnology: Quanterix Aureon Omnyx Frauenhofer Centre for Molecular Biotechnology Diagnostics BD Incubators: Private/Public Partnerships Delaware Biotechnology Institute Ben Franklin Technology Partners Oncology/ Pharma Other W.L. Gore
    28. 28. Networking
    29. 29. How effective are different search methods? <ul><li>Active techniques </li></ul><ul><ul><li>Targeted networking 60% - 80% </li></ul></ul><ul><ul><li>Targeted marketing letters 2% - 10% </li></ul></ul><ul><li>Passive techniques </li></ul><ul><ul><li>Search firms and agencies 2% - 10% </li></ul></ul><ul><ul><li>On-line search 4% - 7% </li></ul></ul><ul><ul><li>Responding to ads 4% - 7% </li></ul></ul>
    30. 30. What is Networking? <ul><li>Connecting with friends </li></ul><ul><li>Talking to people and seeking information and referrals </li></ul><ul><li>Creating lasting relationships </li></ul><ul><li>Expanding who you know and who knows you </li></ul><ul><li>Helping others </li></ul>
    31. 31. What isn’t Networking? <ul><li>Demanding </li></ul><ul><li>Begging </li></ul><ul><li>Cold calls </li></ul><ul><li>Asking for a job </li></ul>
    33. 33. Who do you know?
    34. 34. Interviewing
    35. 35. Effective Spoken Communications <ul><li>Your audible picture: </li></ul><ul><ul><li>Words 7% </li></ul></ul><ul><ul><li>Tone 38% </li></ul></ul><ul><ul><li>Non-verbals 55% </li></ul></ul><ul><li>When non-verbal communication is eliminated, the way we say things becomes even more important. </li></ul>
    36. 36. Interviewing Concepts <ul><li>Practice Introductory Positioning Statement </li></ul><ul><li>Identify types of interviews </li></ul><ul><li>Define interview strategies </li></ul><ul><li>Prepare to answer tough interview questions </li></ul><ul><li>Determine next steps after interview </li></ul>
    37. 37. Mutual Goals <ul><li>Interviewer </li></ul><ul><ul><li>Looks for fit </li></ul></ul><ul><ul><li>Your credentials </li></ul></ul><ul><ul><li>Sells the company and job </li></ul></ul><ul><ul><li>Wants to buy a product </li></ul></ul><ul><li>You </li></ul><ul><ul><li>Look for fit </li></ul></ul><ul><ul><li>Sell your product </li></ul></ul><ul><ul><li>Learn about the company and job </li></ul></ul>
    38. 38. Types of Interviews <ul><ul><li>Behavioral </li></ul></ul><ul><ul><li>Structured </li></ul></ul><ul><ul><li>Unstructured </li></ul></ul><ul><ul><li>Screening </li></ul></ul><ul><ul><li>Technical </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Panel </li></ul></ul>
    39. 39. Before the Interview <ul><li>What should you do to prepare for an interview? </li></ul><ul><ul><li>Research company/interviewer </li></ul></ul><ul><ul><li>Review Personal Vision </li></ul></ul><ul><ul><li>Use network contacts for company information </li></ul></ul><ul><ul><li>Practice answering questions </li></ul></ul><ul><ul><li>Prepare for possible objections or challenges </li></ul></ul><ul><ul><li>Prepare on point, interesting questions </li></ul></ul><ul><ul><li>Confirm time and location </li></ul></ul>
    40. 40. The Opening Question <ul><li>“ Tell Me About Yourself” </li></ul><ul><ul><li>Remember your Introductory Positioning Statement </li></ul></ul><ul><li>Create an introduction that fits the position for which you are interviewing </li></ul>
    41. 41. Types of Questions <ul><li>Competency </li></ul><ul><li>Positive/Negative Questions </li></ul><ul><ul><li>Strengths/Weaknesses </li></ul></ul><ul><li>Knowledge/Technical </li></ul><ul><li>Behavioral </li></ul><ul><li>Relationship </li></ul><ul><li>Career </li></ul><ul><li>Salary Requirements </li></ul>
    42. 42. Before the Interview Ends <ul><li>Close strongly. Prepare a closing statement. </li></ul><ul><li>Determine next steps: </li></ul><ul><ul><li>How will the process move forward? </li></ul></ul><ul><ul><li>Identify each step and the timeframe. </li></ul></ul><ul><ul><li>Determine who is responsible for each step. </li></ul></ul><ul><ul><li>Ask permission to check back. </li></ul></ul>
    43. 43. Following the Interview <ul><li>Follow up: It’s mandatory </li></ul><ul><li>With the company: </li></ul><ul><ul><li>Send thank-you letter: </li></ul></ul><ul><ul><ul><li>“ Remember, Reinforce, Remind, Recoup“ </li></ul></ul></ul><ul><ul><li>Check back </li></ul></ul><ul><li>With yourself: </li></ul><ul><ul><li>Keep an interview log </li></ul></ul><ul><ul><li>Evaluate your performance </li></ul></ul>
    44. 44. Next Steps… Develop Your Strategy