FREELANCEMARKETING.in is one of the leading freelancing websites bridging the gap between small business & marketing planners, employer & freelancer, experienced employees & qualified employees in varied industries. You can seek booth part-time & full-time contracts as well as consulting opportunities that nature your talent further. I have started my career in Electronic Security Sector & gained much experience in Security product selling, Client Handling, advertising campaigns, sales analysis, promotional materials inventory, trade shows, maintaining databases, Team leading etc. Gradually I divert my career towards pure marketing like Online Marketing, Digital Marketing, Add/Blog posting, e-Commerce admin penal Handling, Exhibition/Expo, Branding, New Product Development, Research & Strategy, Web content writing etc.) on Electronic Security Sector & e-Commerce Sector. To turning the theory into reality using varied experience, I set up FREELANCEMARKETING.in , which has given me an appreciation for the challenges faced by smaller business. When clients ask for help with ‘marketing,’ I ask them to define what they really mean. Often they list ‘brochures’, ‘advertising’ and ‘PR’, the promotional and communications side of marketing. Most of the small business copy the technology & process which has been followed by multinational companies & invest huge money in market without in market research. While FREELANCEMARKETING.in can certainly meet these needs, where we really add value to your marketing activity is by helping you to strip right back to basics and question what makes your company different from the rest – ‘Unique Selling Point’ or USP. FREELANCEMARKETING.in’s main concern to set up “India’s online work place” for freelancers who have talent, willingness to work as a freelancer. It is a platform for such people who are unemployment in INDIA but have specific talent. My motto is to make INDIA free from unemployment. Everybody have the capability to earn not only for bred & butter, but also for a stable luxurious lifestyle. So kick start your work-at home career by signing up at FREELANCEMARKETING.in – a helping hand of Govt. of INDIA.

1. info@freelancemarketing.in
http://www.freelancemarketing.in/

2. SWOT Analysis
• SWOT analysis is the first stage of planning and
auditing an organization and its environment. SWOT
stands for strengths, weaknesses, opportunities, and
threats. Strengths and weaknesses are internal SWOT
factors. Opportunities and threats are external SWOT
factors. Strength is positive internal factor & Weakness
is negative internal factor. Opportunity is positive
external factor & Threat is a negative external factor.
• The purpose of SWOT analysis to add value to the
products and services so that a businessman can
recruit new customers, retain loyal customers, and
extend products and services to customer segments
over the long-term.

3. Market Research
• Freelancemarketing.in market research and insights from
industry experts can help you to discover new markets.
Freelancemarketing.in undertake an internal marketing
audit & gather external industry and competitor data
through published resources and customer and prospect
interviews, to assess your current competitive position and
market penetration, providing direction in achieving goals.
The result is a totally customised strategic report. A basic
report would include:
• Competitor information to forecast market
• Industry trends & Market size
• PEST factors - political, economic, social and technological
• SWOT - strengths, weaknesses, opportunities and threats

4. International Marketing
• Freelancemarketing.in’s fundamental steps
that need to be taken prior to beginning
international marketing is the market analysis.
There are many strategies on International
Marketing that are useful at this stage such as
lessons on the marketing environment, PEST
Analysis, SWOT Analysis. However, the very
specific and unique nature of each individual
nation needs to be looked into.

5. Market Planning
• Through a review of the market and competitor situation, including
relevant customer feedback, Freelancemarketing.in can work as an
integral part of your team to produce a strategic marketing plan
which will indicate and focus your marketing activities. Marketing
plans may typically include:
• Auditing of existing business, set in context of the competitive
environment
• Strategic plan with specific, measurable and timed marketing
objectives.
• Market penetration - sell products to existing customers and find
new customers
• Market development - export opportunities
• New product/service development - sell other products/services to
existing network

6. Marketing Communication
• Freelancemarketing.in acting as an integral and seamless
part of your team, we offers an experienced and flexible
solution when you need an additional resource. We work as
a project/Brand manager in conjunction with your existing
creative team to provide the best value & customised
solution within a budget.
• Basic Projects include:
• Creative Briefs - Corporate images and logos, Website
developments, Brochures, Advertising
• Media Contact - Press releases & Case studies
• Email Marketing - Generating content for regular
newsletters, Assessing lists for new markets
• New Product Development - Assistance with launches

7. Marketing Mix
• The marketing mix is a business tool used by Freelance Marketing.
The marketing mix is often crucial determining a product or brand and is
often associated with the Seven P's product, price, Place, promotion,
Process, Physical Evidence & People. Freelance Marketing adding following
responsibilities:
•
• Product –> Commodity, Design, Technology, Quality, Brand utility,
Warranties
• Price –> Cost, Skimming, Penetration, Value based, Cost Leadership
• Place –> Channel, Retail, Whole sale, Internet, Direct sale
• Promotion –> Communication, Special offer, Advertisement, Campaign
• Process –> Service delivery, Service Consumption
• Physical Evidence –> Facilities, Infrastructure, Service Delivery
• People –> Employees, Management, Organisational culture, Customer
service

8. Monitoring Effectiveness
• Effective marketing plans should incorporate measures to capture
and analyse data along the way, with a view to maximising control
process. A variety of qualitative and quantitative data may be
gathered, from an internal assessment of the project. Freelance
marketing’s effective marketing plans include:
• General customer feedback – tracking brand/product awareness,
attitudes and perceptions.
• Number of enquiries, leads and conversions – whether for print,
digital, advertising, PR
• Product sales or market share and penetration, before and after the
campaign
• Number of enquiries from prospects/potential new customers.

9. Thanks
www.freelancemarketing.in