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Publishing 2.0. What Would Apple Do?

by Freek Bijl on Nov 05, 2009

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Publishing 2.0. What Would Apple Do? — Presentation Transcript

distribution busines model usability

iTunes iTunes Store iPod distribution business model usability Distributes music Provided a Solved the for different businessmodel for problem of devices (mac/pc music industry listening to and + mp3 player) browsing through digital music

Mobile me App store iPhone distribution business model usability The cloud solves Provided a Solved the distribution businessmodel for problem of using problems (eg: developers the internet on a mobile me) telephone

Tablet

Blogs & news iTunes App Store

Newsstand (store)

iTunes Newsstand Tablet Blogs & news (store) distribution business model usability

More (in Dutch), check out: http://www.bijlbrand.nl Or follow me on Twitter:@freekbijl

Freek Bijl , Internet Strategist at eFocus @Pascal (zo kom je elkaar nog eens tegen ;-))
Agree. Why subscribe to a newsletter with >50% content that you don't read? In my presentation I refer to Genius (the Apple recommendation engine). Based on your profile and behaviour you will get recommendations. But you take it one step further: people can subscribe to 'smart feeds' with relevant content and pay for that. Would be very nice indeed. But I also think this content will come from more then one publisher, that could make pricing more difficult from a single publisher perspective. 2 years ago

Are you sure you want to Yes No

Pascal Herijgers , Product manager at Trinicom Hi Freek, Great presentation. This makes me think about a lot of other related business models that are also under pressure like eg. the distribution of TV-content.
@John, I like your idea for the opt-in and you can even take this one step further. Because content in articles is nowadays very good interpretable mainly thanks to Google, so that the the distributor (the newsstand shop) can supply me pro-actively with relevant content that I like. Subsequently, the shop can offer a subscription for this service. Articles then come to me via a profile in stead of the traditional pull mechanism where I must first search and then choose. In time, the shop understands my needs more and more and offers me articles with increasing relevancy and solves my search-problem whereas the shop builds the relationship. 2 years ago

Freek Bijl , Internet Strategist at eFocus @John I totally agree with you here. I think publishers will be free to set the price for a subscription. Just as for the App Store for iPhone. Apple Inc. will just get a small %, but that's enough if you're the keyholder to the big castle.
In my presentation I also mention 'in article payments' (similar to the in app purchages). I think here's a hugh potential for the impulse purchages you mention. Publishers can sell there own stuff (content) or stuff from others. 2 years ago

John C Abell @Freek Bijl I mean setting the price and coordinating directly with the customer rather than the device manufacturer / store owner having total control of that relationship. In a bricks-and-mortar magazine store, they display my wares with whatever cover price and subscription fees I want, which isn't the case so far in the e-world.

It's also possible for device-owner me to opt in to a system that would ID me and make impulse purchases much more possible — and this is key. Right now, the store owners are not motivated to loosen up. Totally agree that everyone needs to get over magazine-ads-are-irreplaceable, but the idea is to re-create the rich experience — not necessarily duplicate it. 2 years ago

Freek Bijl , Internet Strategist at eFocus @John. When you say ..'Publishers have told me that they must control the customer relationship in a way that Apple (or Amazon, for that matter) currently does not permit'.. do you mean acces to customer data or customer behavior? That could be a problem.

Regarding your comments on the advertisers interest for rich formats. To enhance readability and usablity Apple will have restrictions to the UI (just as on the iPhone). But if they're smart they will have a couple of different options for advertisements including a rich one. 2 years ago

John C Abell Great minds ... :) I've just tried to make a similar case with far more words: http://www.wired.com/epicenter/2009/11/inevitable-apple-tablet/. Where I part company with you is in the revenue model. Publishers have told me that they must control the customer relationship in a way that Apple (or Amazon, for that matter) currently does not permit. There is a potential symbiosis here, because a tablet that is 'media friendly' would benefit from publisher buy-in. So my uninformed guess is that Apple caves on the traditional iTunes model, takes a smaller cut and lets publishers charge whatever they want. As for ads, that is also a key aspect of how you design the device, because magazine advertisers especially pay a premium to appear in a rich format. 2 years ago

Carlos Z , Director at Mercologia I think it is called Kindle and Amazon is way in front of that... now Sony is joining with a new device, but Amazon is leading with its relationships with publishers. Time will tell who wins... 2 years ago

Freek Bijl , Internet Strategist at eFocus @Godfried. Ik geloof ook sterk in freemium, maar er is een verschil tussen het need to now hapsnap niews en de in depth analyses en opinies. Daarnaast vind ik dat bloggers ook een beter business model verdienen

@Donna @Menno thanx for the compliments! 2 years ago

Dona Zion good projections! it seems to work, now is wait to see what apple will present as solution.
Congrats! 2 years ago

Menno Braakman , CEO/Social Media Consultant at JustBuzzit Freek!

Great presentation. I believe at least 90% of your story will become reality. Too bad publishers are still years away from accepting the fact that they have to change their business models NOW!

When this starts, the publishers will have a 'followers' position instead of a leading position in the publishing industry.

Keep up the good work!

Best,

Menno 2 years ago

Publishing 2.0. What Would Apple Do?

by Freek Bijl on Nov 05, 2009

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Publishing 2.0. What Would Apple Do? — Presentation Transcript