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Publishing 2.0. What Would Apple Do?@Pascal (zo kom je elkaar nog eens tegen ;-))
Agree. Why subscribe to a newsletter with >50% content that you don’t read? In my presentation I refer to Genius (the Apple recommendation engine). Based on your profile and behaviour you will get recommendations. But you take it one step further: people can subscribe to ’smart feeds’ with relevant content and pay for that. Would be very nice indeed. But I also think this content will come from more then one publisher, that could make pricing more difficult from a single publisher perspective.1 month ago
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Publishing 2.0. What Would Apple Do?@John I totally agree with you here. I think publishers will be free to set the price for a subscription. Just as for the App Store for iPhone. Apple Inc. will just get a small %, but that’s enough if you’re the keyholder to the big castle.
In my presentation I also mention ’in article payments’ (similar to the in app purchages). I think here’s a hugh potential for the impulse purchages you mention. Publishers can sell there own stuff (content) or stuff from others.1 month ago
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Publishing 2.0. What Would Apple Do?@John. When you say .."Publishers have told me that they must control the customer relationship in a way that Apple (or Amazon, for that matter) currently does not permit".. do you mean acces to customer data or customer behavior? That could be a problem.
Regarding your comments on the advertisers interest for rich formats. To enhance readability and usablity Apple will have restrictions to the UI (just as on the iPhone). But if they’re smart they will have a couple of different options for advertisements including a rich one.1 month ago
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Publishing 2.0. What Would Apple Do?@Godfried. Ik geloof ook sterk in freemium, maar er is een verschil tussen het need to now hapsnap niews en de in depth analyses en opinies. Daarnaast vind ik dat bloggers ook een beter business model verdienen
@Donna @Menno thanx for the compliments!1 month ago
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