Ideas for your marketing

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Helping you develop a better marketing plan to get you the results you deserve in your business

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  • Feel free to leave a comment...let me know if there is anyway I might be able to help you with your goals. Thanks, Nick
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Ideas for your marketing

  1. 1. Learn how to: • Increase your revenue (3 ways) • 5 ways to get more customers or clients • The correct process to present your product or service to your market. • Implement the most important part of your marketing (that many people overlook). [Most people won’t take the time to read this…your different]
  2. 2. • Find more customers • Get them to buy more each time • Give them reasons to buy more often
  3. 3. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker
  4. 4. • Make sure what your doing encompasses these ideas
  5. 5. 1. Risk reversal -offer an iron-clad guarantee  60 day money back guarantee.  Test drive it for a week before you buy  Download the first 3 chapters before you head to amazon You get the idea.
  6. 6. 2. Develop a unique selling proposition (USP) Think…why should people do business with me? Why should your potential customers choose you versus your competition? (really sit down and think about this…its important)
  7. 7. 3. Forget the Features Focus on the [Benefits to your Customers] People are tuned into the station WIIFM (What’s In It For ME ?) Think…what does my best customer really want or need that I can deliver on.
  8. 8. 4. Capture your customer’s info (name, email, address) One of the biggest mistakes in marketing is not developing a system in which to follow up with your current customers… …your leaving money on the table if you choose not to implement a follow up system.
  9. 9. 5. Develop a Referral System …reward people that help you grow your business
  10. 10. 1. Get customers on a mail or email list - you can keep them updated on special content, offers, or new thoughts you need to share. 2. Give free videos, audios, pdf’s, or 1on1 help that creates real value (not embellished bs)
  11. 11. Right Way 1. Market 2. Message 3. Media Wrong Way 1. Media 2. Message 3. Market
  12. 12. You should create you business around your USP Remember to think… …what makes my product or service unique?
  13. 13. If you can’t answer the previous question you really need to sit down and think about it…
  14. 14. Don’t necessarily try to be better than the competition…(it would be pretty difficult to out Amazon, Amazon). ….try to be Different, you might find it a little easier People will resonate with your individual personality, you don’t need to pretend to be something your not.
  15. 15. “The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.” – Seth Godin (The Icarus Deception)
  16. 16. Feel free to email me with any questions you may have about developing a marketing plan for your business, tweaking an existing one, or anything else on your mind. I’d really like to hear from you (I enjoy helping people as much as I can)… For some FREE Help shoot me an email: captainyourmarketing@gmail.com
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