Tips on Increasing Your Exposure on Search Engines
Getting waylaid in researching search engine optimisationor spending time looking at what others do can be a waste of time when trying to improve your website.
Now thats probably a pretty rich statement to be put inan article about precisely that subject, so Ill explain what I mean.
The very fact youve created a website means that you want people to visit it - no point opening up shop and having no one popping in. Whether youre creating a website for a small organisation or for a majorconcern, unless you just want family and friends to see it youre going to have to find a way to get it noticed.
In the world of the internet this means being found onsearch engines so that when someone searches for 10 inch widgets your site shows up pretty high in the search results so that they choose to come to your site to see what you have to offer.
So how do you get your website up high in the results?Surely that means studying the art of SEO and learning the skills of keyword stuffing, getting backlinks, article writing, blog posting etc etc etc? Unfortunately this iswhere a lot of people go wrong. The resulting website may be technically correct, but wont get you any visitors.
Although there are others, Google is a good measure ofwhat gets you pole positions on any major search engines.Google is constantly refining how it ranks websites, and its goal is to promote websites that answer users search queries in a meaningful way. To do this they try to weed out websites which exists simply to get large amounts oftraffic with the aim of making as much money as possible.Obviously making money is the important factor for most websites, but only a few years ago people constructed websites to a formula. These sites contained very little genuine useful information and were little more than portals for adverts and could be replicated easily making money for their owners, but not often creating a useful user experience.
If a person is searching for information on 10 inch widgets, they dont expect their first result from thesearch engine to be a list of adverts for other sites whichvaguely refer to the search term. They might want to find a site selling them, or a site explaining what they are. Google want to make sure people use Google as their search engine, so they want to make sure that users getuseful, meaningful results for their search terms. As well as using algorithms, Google also employs people whomanually check the search results brought up by various search terms.
So, what do you do to make sure your site is one thatGoogle will want to give a high ranking too? If your site is on a unique subject then your job is easier as you wonthave too much competition - you will have a much harder job if the subject matter of your site is going to put your competition at hundreds of thousands. Its notimpossible, but you will need to put more thought into it.
The first lesson to learn is that CONTENT IS KING. If youcannot express your thinking in words, if you cannot write grammatically correct sentences and paragraphs and cannot spell (you cant always depend on the spellchecker!) then unless you have a partner working with you who can, you will not get far with producing a successful website. You have to have unique content onyour website - although you can re-publish articles such as this one (with the correct credits back to the original author), reproduced articles should not be the wholecontent of your site. Even if the subject matter of your siteis the same as hundreds or thousands of others, if you can find a new way to present that information then you will have a better chance of rising above a lot of yourcompetitors in those all important search engine results. A
So why havent I mentioned keywords? If you are writingabout a subject naturally, your keywords will probably fall into place as a matter of course. In fact, by not doingkeyword analysis you may well find you have stumbled on a combination of words which are often searched, but relatively unique. It is important that any written content on your site flows, and is easy to read for a human -visitors wont stay long on a page which is so stuffed with keywords that its hard to understand any points beingmade. However, once you have written your content it canbe useful to check on the keywords you are using, and find if there are any variations that could attract more traffic.
Make your website for a human being, not to with thesearch engine results page in mind, and youll have visitorswho stay on your site longer as its interesting (Google like sites that people stay on, rather than realising quickly theres nothing interesting there and moving away). Visitors may well advertise your site for you - adding a Facebook Like button, or Google +1 button allows visitors to alert their friends to the great content on your site.
Once youve got a site you can be proud of, thats the time to start looking at ways of attracting more traffic, by exchanging links, writing articles and optimising yourpages. But make sure your website have something good to offer first.