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20-1
Part Four
                        ANALYSIS AND
                    PRESENTATION OF DATA



 20-2
McGraw-Hill/Irwin             © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
Chapter Twenty
       PRESENTING RESULTS:
       Written and Oral Reports



20-3
Written Research Report

       • Short report
         – For well-defined, limited-scope problems
           with straight-forward methodology
         – Usually 5 or fewer pages
         – Formats
            • Findings summary (graphical or tabular)
              attached to letter of transmittal
            • Business letter
            • Internal memorandum

20-4
Written Research Report

       • Short Report (Memorandum)
         – Reason for writing
         – Answer direct inquiry with specific
           answer and supporting detail
         – Expository style with brevity and
           directness
         – Attach detailed materials as
           appendices when needed

20-5
Written Research Report

       • Long report
         – Technical report
         – Management report




20-6
Long Report Components

 • Prefatory Items                 • Methodology
       –   Letter of transmittal     –   Sampling design
       –   Title page                –   Research design
       –   Authorization letter      –   Data collection
       –   Executive summary         –   Data analysis
       –                             –   Limitations
           Table of contents
 • Introduction                    • Conclusions
                                     – Summary conclusions
       – Problem statement
                                     – Recommendations
       – Research
         objectives                • Appendices
       – Background                • Bibliography
20-7
Written Report Considerations

       • Order of report
         – Sentence outline
         – Topic outline
        Comprehensibility
         – Readability indices
         – Pace
         – Tone



20-8
Presentation of Statistics

       •   Text paragraph format
       •   Semi-tabular format
       •   Tabular format
       •   Graphical format




20-9
Graphical Formats

        •   Line graphs
        •   Area charts
        •   Pie charts
        •   Bar charts
        •   Pictographs/Geo-Graphics
        •   3-D graphics



20-10
Oral Presentations

        • Preparation           • Content
          – Length                – Opening
                                  – Findings and
          – Content
                                    conclusions
          – Style                 – Recommendations
            • Scripted
                                • Delivery
            • Extemporaneous
                                  – Vocal characteristics
          – Audiovisuals
                                  – Physical characteristics
            • Type
            • Role

20-11
Audiovisual Aids

        •   Chalkboards
        •   Whiteboards
        •   Handout materials
        •   Flip charts
        •   Slides
        •   Overhead transparencies
        •   Computer-drawn visuals
        •   Computer animation
20-12

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Business Research Methods Chap020

  • 2. Part Four ANALYSIS AND PRESENTATION OF DATA 20-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  • 3. Chapter Twenty PRESENTING RESULTS: Written and Oral Reports 20-3
  • 4. Written Research Report • Short report – For well-defined, limited-scope problems with straight-forward methodology – Usually 5 or fewer pages – Formats • Findings summary (graphical or tabular) attached to letter of transmittal • Business letter • Internal memorandum 20-4
  • 5. Written Research Report • Short Report (Memorandum) – Reason for writing – Answer direct inquiry with specific answer and supporting detail – Expository style with brevity and directness – Attach detailed materials as appendices when needed 20-5
  • 6. Written Research Report • Long report – Technical report – Management report 20-6
  • 7. Long Report Components • Prefatory Items • Methodology – Letter of transmittal – Sampling design – Title page – Research design – Authorization letter – Data collection – Executive summary – Data analysis – – Limitations Table of contents • Introduction • Conclusions – Summary conclusions – Problem statement – Recommendations – Research objectives • Appendices – Background • Bibliography 20-7
  • 8. Written Report Considerations • Order of report – Sentence outline – Topic outline Comprehensibility – Readability indices – Pace – Tone 20-8
  • 9. Presentation of Statistics • Text paragraph format • Semi-tabular format • Tabular format • Graphical format 20-9
  • 10. Graphical Formats • Line graphs • Area charts • Pie charts • Bar charts • Pictographs/Geo-Graphics • 3-D graphics 20-10
  • 11. Oral Presentations • Preparation • Content – Length – Opening – Findings and – Content conclusions – Style – Recommendations • Scripted • Delivery • Extemporaneous – Vocal characteristics – Audiovisuals – Physical characteristics • Type • Role 20-11
  • 12. Audiovisual Aids • Chalkboards • Whiteboards • Handout materials • Flip charts • Slides • Overhead transparencies • Computer-drawn visuals • Computer animation 20-12