Business Research Methods Chap020

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Business Research Methods Chap020

  1. 1. 20-1
  2. 2. Part Four ANALYSIS AND PRESENTATION OF DATA 20-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Twenty PRESENTING RESULTS: Written and Oral Reports20-3
  4. 4. Written Research Report • Short report – For well-defined, limited-scope problems with straight-forward methodology – Usually 5 or fewer pages – Formats • Findings summary (graphical or tabular) attached to letter of transmittal • Business letter • Internal memorandum20-4
  5. 5. Written Research Report • Short Report (Memorandum) – Reason for writing – Answer direct inquiry with specific answer and supporting detail – Expository style with brevity and directness – Attach detailed materials as appendices when needed20-5
  6. 6. Written Research Report • Long report – Technical report – Management report20-6
  7. 7. Long Report Components • Prefatory Items • Methodology – Letter of transmittal – Sampling design – Title page – Research design – Authorization letter – Data collection – Executive summary – Data analysis – – Limitations Table of contents • Introduction • Conclusions – Summary conclusions – Problem statement – Recommendations – Research objectives • Appendices – Background • Bibliography20-7
  8. 8. Written Report Considerations • Order of report – Sentence outline – Topic outline Comprehensibility – Readability indices – Pace – Tone20-8
  9. 9. Presentation of Statistics • Text paragraph format • Semi-tabular format • Tabular format • Graphical format20-9
  10. 10. Graphical Formats • Line graphs • Area charts • Pie charts • Bar charts • Pictographs/Geo-Graphics • 3-D graphics20-10
  11. 11. Oral Presentations • Preparation • Content – Length – Opening – Findings and – Content conclusions – Style – Recommendations • Scripted • Delivery • Extemporaneous – Vocal characteristics – Audiovisuals – Physical characteristics • Type • Role20-11
  12. 12. Audiovisual Aids • Chalkboards • Whiteboards • Handout materials • Flip charts • Slides • Overhead transparencies • Computer-drawn visuals • Computer animation20-12

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