Business Research Methods Chap003

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Business Research Methods Chap003

  1. 1. 3-1
  2. 2. Part One INTRODUCTION TO BUSINESS RESEARCH 3-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Three THE RESEARCH PROCESS3-3
  4. 4. The Management-Research Question Hierarchy 6 Management Decision 5 Measurement Questions 4 Investigative Questions 3 Management Questions 2 Research Questions1 Management Dilemma3-4
  5. 5. Working with the Hierarchy • Management Dilemma – The symptom of an actual problem – Not difficult to identify a dilemma, however choosing one to focus on may be difficult3-5
  6. 6. Working with the Hierarchy • Management Question Categories – Choice of purposes or objective – Generation and evaluation of solutions – Troubleshooting or control situation3-6
  7. 7. Working with the Hierarchy • Fine tune the research question – Examine concepts and constructs – Break research questions into specific second-and-third-level questions – Verify hypotheses with quality tests – Determine what evidence answers the various questions and hypothesis – Set the scope of your study3-7
  8. 8. Working with the Hierarchy • Investigative Questions – Questions the researcher must answer to satisfactorily arrive at a conclusion about the research question3-8
  9. 9. Working with the Hierarchy • Measurement Questions – The questions we actually ask or extract from respondents3-9
  10. 10. Other Processes in the Hierarchy • Exploration – Recent developments – Predictions by informed figures about the prospects of the technology – Identification of those involved in the area – Accounts of successful ventures and failures by others in the field3-10
  11. 11. Research Process Problems • The Favored Technique Syndrome • Company Database Strip-Mining • Unresearchable Questions • Ill-Defined Management Problems • Politically Motivated Research3-11
  12. 12. Designing the Study • Select a research design from the large variety of methods, techniques, procedures, protocols, and sampling plans3-12
  13. 13. Resource Allocation & Budgets • Guides to plan a budget – Project planning – Data gathering – Analysis, interpretation, and reporting • Types of budgeting – Rule-of-thumb – Departmental or functional area – Task3-13
  14. 14. Evaluation Methods • Ex Post Facto Evaluation • Prior Evaluation • Option Analysis • Decision Theory3-14
  15. 15. Contents of a Research Proposal • Statement of the research question • Brief description of research methodology • Pilot Testing • Data collection • Data preparation • Data analysis and interpretation • Research reporting3-15
  16. 16. Data Collection • Characterized by – abstractness – verifiability – elusiveness – closeness to the phenomenon • Types – Secondary data – Primary data3-16
  17. 17. Final Steps in Research • Data analysis • Reporting the results – Executive summary – Overview of the research – Implementation strategies for the recommendations – Technical appendix3-17

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