Business Research Methods Chap012

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Business Research Methods Chap012

  1. 1. 12-1
  2. 2. Part Three SOURCES AND COLLECTION OF DATA 12-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Twelve INSTRUMENTS OF PARTICIPANT COMMUNICATION12-3
  4. 4. Instrument Design Process • Phase 1: Developing the instrument design strategy • Phase 2: Constructing and refining the measurement questions • Phase 3: Drafting and refining the instrument12-4
  5. 5. Developing the Instrument Design Strategy • Management-Research Question Hierarchy: – The management problem/question – Research question(s) – Investigative questions – Measurement questions12-5
  6. 6. Strategic Concerns of Instrument Design • What type of data is needed to answer the management question? • What communication approach will be used? • Should the questions be structured, unstructured, or some combination? • Should the questions be disguised or undisguised?12-6
  7. 7. Ways to Interact with the Participant • Personal interview • Telephone • Mail • Computer12-7
  8. 8. Types of Measurement Questions? • Target • Classification • Administrative12-8
  9. 9. Appropriate Question Content • Should this question be asked? • Is the question of proper scope and coverage? • Can the participant adequately answer this question, as asked? • Will the participant willingly answer this question, as asked?12-9
  10. 10. How to Test a Respondent’s Appropriateness • Filter questions • Screen questions12-10
  11. 11. Question Wording Criteria • Is the question stated in terms of a shared vocabulary? • Does the question contain vocabulary with a single meaning? • Does the question contain unsupported assumptions? • Is the question correctly personalized? • Are adequate alternatives presented within the question?12-11
  12. 12. What Dictates Your Response Strategy? • Characteristics of participants • Nature of the topic(s) being studied • Type of data needed • Your analysis plan12-12
  13. 13. Types of Response Questions • Free-response • Dichotomous • Multiple-choice • Checklist • Rating • Ranking12-13
  14. 14. Guidelines to Refining the Instrument • Awaken the participants interest • Use buffer questions as a guide to request sensitive information • Use the funnel approach to move to more specific questions12-14
  15. 15. Improving Survey Results • Pretesting is an established practice for discovering errors and useful for training the research team12-15

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