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10-1
Part Three                      SOURCES AND                    COLLECTION OF DATA 10-2McGraw-Hill/Irwin           © 2003 T...
Chapter Ten         EXPLORING       SECONDARY DATA10-3
Exploratory Research       • Expand understanding of management         dilemma       • Expand understanding of research  ...
Levels of Information       • Primary sources       • Secondary sources       • Tertiary sources10-5
Types of Information Sources       •   Indexes and Bibliographies       •   Dictionaries       •   Encyclopedias       •  ...
Secondary Sources by Type       • Indexes and Bibliographies          – to find or locate books or articles          – to ...
Secondary Sources by Type       • Dictionaries         – to identify jargon of an industry--used for           online sear...
Secondary Sources by Type       • Encyclopedias         – To identify historical or background           information      ...
Secondary Sources by Type        • Handbooks         – To find facts relevant to topic         – To identify influential i...
Secondary Sources by Type        • Directories          – To identify influential people and            organizations     ...
Evaluating Information Sources        •   Purpose        •   Scope        •   Authority        •   Audience        •   For...
Evaluating Sources        • Purpose          – What the author is attempting to            accomplish             • identi...
Evaluating Sources        • Scope          – Identify dates of inclusion and            exclusion          – Identify subj...
Evaluating Sources        • Authority          – Identify background of author             • Credentials: educational,    ...
Evaluating Sources        • Audience          – Identify knowledge level and            background          – Identify ori...
Evaluating Sources        • Format          – Order of content          – Versatility of use             • Indexed?       ...
Searching Databases        Select an appropriate database         ABI/Inform         Business InfoSuite         Business S...
Searching Databases        Select an appropriate database        Construct a search query          Boolean Operators      ...
Searching Databases        Construct a search query          Boolean Operators (cont.)            NOT/AND NOT- eliminates ...
Searching Databases        Construct a search query          Boolean Operators            NOT/AND NOT- eliminates terms   ...
Searching Databases        Construct a search query          Boolean Operators (cont.)            ? or * - to truncate a t...
Searching Databases        Select an appropriate database        Construct a search query        – Review and evaluate sea...
Searching Databases        – Modify the search query           • Check bibliography              • new key words,         ...
Searching Databases        Select an appropriate database        Construct a search query        Document findings        ...
Searching Databases        Select an appropriate database        Construct a search query        Document findings        ...
Searching Databases        Select an appropriate database        Construct a search query        Document findings        ...
Web Searches        Select Search Engine or Directory        – Danny Sullivan’s        Search Engine Watch        www.sear...
Web Searches        Select Search Engine or Directory        Determine Search Options and        Protocol10-29
Web Searches        Select Search Engine or Directory        Determine Search Options and        Protocol        Construct...
Web Searches        Select Search Engine or Directory        Determine Search Options and        Protocol        Construct...
Web Searches        Select Search Engine or Directory        Determine Search Options and        Protocol        Construct...
Specific Web Searches        •   Known-Item        •   Who        •   Where        •   What10-33
Government Sources        • Government organizations        • Laws, regulations, court decisions        • Government stati...
Mining Internal Sources        • Data warehouse        • Data mart        • Data mining          – Pattern discovery      ...
Data Mining Techniques        • Data Visualization            – Dimensions            – Measurements            – Hierarch...
Data Mining Techniques (cont.)        •   Estimation        •   Association        •   Market-Basket Analysis        •   S...
Data Mining Process        •   Sample        •   Explore        •   Modify        •   Model        •   Assess10-38
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Business Research Methods Chap010

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Transcript of "Business Research Methods Chap010"

  1. 1. 10-1
  2. 2. Part Three SOURCES AND COLLECTION OF DATA 10-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Ten EXPLORING SECONDARY DATA10-3
  4. 4. Exploratory Research • Expand understanding of management dilemma • Expand understanding of research question • Identify plausible investigative questions10-4
  5. 5. Levels of Information • Primary sources • Secondary sources • Tertiary sources10-5
  6. 6. Types of Information Sources • Indexes and Bibliographies • Dictionaries • Encyclopedias • Handbooks • Directories10-6
  7. 7. Secondary Sources by Type • Indexes and Bibliographies – to find or locate books or articles – to find authors, topics to use in online searches10-7
  8. 8. Secondary Sources by Type • Dictionaries – to identify jargon of an industry--used for online searches – to identify bell-weather events in an industry – to identify knowledgeable people to interview – to identify organizations of influence10-8
  9. 9. Secondary Sources by Type • Encyclopedias – To identify historical or background information – To find critical dates within an industry – To find events of significance to the industry, company10-9
  10. 10. Secondary Sources by Type • Handbooks – To find facts relevant to topic – To identify influential individuals through source citations10-10
  11. 11. Secondary Sources by Type • Directories – To identify influential people and organizations – to find addresses, e-mail, other contact info on these people and organizations10-11
  12. 12. Evaluating Information Sources • Purpose • Scope • Authority • Audience • Format10-12
  13. 13. Evaluating Sources • Purpose – What the author is attempting to accomplish • identify hidden agenda(s) • identify direction of bias – Seek both biased and unbiased sources10-13
  14. 14. Evaluating Sources • Scope – Identify dates of inclusion and exclusion – Identify subjects of inclusion and exclusion10-14
  15. 15. Evaluating Sources • Authority – Identify background of author • Credentials: educational, professional • Experience: duration, setting, level – Identify the level of scholarship in content • footnotes, endnotes10-15
  16. 16. Evaluating Sources • Audience – Identify knowledge level and background – Identify orientation and bias – Seek biased and unbiased sources10-16
  17. 17. Evaluating Sources • Format – Order of content – Versatility of use • Indexed? • Searchable? • Downloadable?10-17
  18. 18. Searching Databases Select an appropriate database ABI/Inform Business InfoSuite Business Source DowJones Interactive Nexis-Lexis Universe10-18
  19. 19. Searching Databases Select an appropriate database Construct a search query Boolean Operators OR - for plurals, synonyms spelling variations (woman OR women) AND - narrows your search advertising AND bibliography10-19
  20. 20. Searching Databases Construct a search query Boolean Operators (cont.) NOT/AND NOT- eliminates terms award NOT trophy ADJ - order key terms within your search assisted ADJ living10-20
  21. 21. Searching Databases Construct a search query Boolean Operators NOT/AND NOT- eliminates terms award NOT trophy ADJ - order key terms within your search assisted ADJ living10-21
  22. 22. Searching Databases Construct a search query Boolean Operators (cont.) ? or * - to truncate a term nur* for nurse, nursing “X” for phrase searching “advertising campaigns” Limiters dates source type language10-22
  23. 23. Searching Databases Select an appropriate database Construct a search query – Review and evaluate search results • Relevancy • Quantity • Timeliness10-23
  24. 24. Searching Databases – Modify the search query • Check bibliography • new key words, • other authors • Link directly • Adapt original search query • Create new search query with new key words • Search for other works by same author(s)10-24
  25. 25. Searching Databases Select an appropriate database Construct a search query Document findings Print or download search findings Download full-text source Print full-text source10-25
  26. 26. Searching Databases Select an appropriate database Construct a search query Document findings Retrieve or request articles Search online catalog Interlibrary loan Interlibrary delivery Supplement results with Web sources10-26
  27. 27. Searching Databases Select an appropriate database Construct a search query Document findings Retrieve or request articles Supplement results with Web sources10-27
  28. 28. Web Searches Select Search Engine or Directory – Danny Sullivan’s Search Engine Watch www.searchenginewatch.com – Greg Notess” Search Engine Showdown www.notess.com/search/10-28
  29. 29. Web Searches Select Search Engine or Directory Determine Search Options and Protocol10-29
  30. 30. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query – Review search results – Modify search query – Search using a different search engine10-30
  31. 31. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query Document your findings – search findings – full text sources10-31
  32. 32. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query Document your findings Supplement Web results from other sources10-32
  33. 33. Specific Web Searches • Known-Item • Who • Where • What10-33
  34. 34. Government Sources • Government organizations • Laws, regulations, court decisions • Government statistics10-34
  35. 35. Mining Internal Sources • Data warehouse • Data mart • Data mining – Pattern discovery – Predicting trends and behaviors10-35
  36. 36. Data Mining Techniques • Data Visualization – Dimensions – Measurements – Hierarchies • Clustering • Neural Networks • Tree Models • Classification10-36
  37. 37. Data Mining Techniques (cont.) • Estimation • Association • Market-Basket Analysis • Sequence Based Analysis • Fuzzy Logic • Genetic Algorithms • Fractal-Based Transformation10-37
  38. 38. Data Mining Process • Sample • Explore • Modify • Model • Assess10-38
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