Business Research Methods Chap010

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Business Research Methods Chap010

  1. 1. 10-1
  2. 2. Part Three SOURCES AND COLLECTION OF DATA 10-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Ten EXPLORING SECONDARY DATA10-3
  4. 4. Exploratory Research • Expand understanding of management dilemma • Expand understanding of research question • Identify plausible investigative questions10-4
  5. 5. Levels of Information • Primary sources • Secondary sources • Tertiary sources10-5
  6. 6. Types of Information Sources • Indexes and Bibliographies • Dictionaries • Encyclopedias • Handbooks • Directories10-6
  7. 7. Secondary Sources by Type • Indexes and Bibliographies – to find or locate books or articles – to find authors, topics to use in online searches10-7
  8. 8. Secondary Sources by Type • Dictionaries – to identify jargon of an industry--used for online searches – to identify bell-weather events in an industry – to identify knowledgeable people to interview – to identify organizations of influence10-8
  9. 9. Secondary Sources by Type • Encyclopedias – To identify historical or background information – To find critical dates within an industry – To find events of significance to the industry, company10-9
  10. 10. Secondary Sources by Type • Handbooks – To find facts relevant to topic – To identify influential individuals through source citations10-10
  11. 11. Secondary Sources by Type • Directories – To identify influential people and organizations – to find addresses, e-mail, other contact info on these people and organizations10-11
  12. 12. Evaluating Information Sources • Purpose • Scope • Authority • Audience • Format10-12
  13. 13. Evaluating Sources • Purpose – What the author is attempting to accomplish • identify hidden agenda(s) • identify direction of bias – Seek both biased and unbiased sources10-13
  14. 14. Evaluating Sources • Scope – Identify dates of inclusion and exclusion – Identify subjects of inclusion and exclusion10-14
  15. 15. Evaluating Sources • Authority – Identify background of author • Credentials: educational, professional • Experience: duration, setting, level – Identify the level of scholarship in content • footnotes, endnotes10-15
  16. 16. Evaluating Sources • Audience – Identify knowledge level and background – Identify orientation and bias – Seek biased and unbiased sources10-16
  17. 17. Evaluating Sources • Format – Order of content – Versatility of use • Indexed? • Searchable? • Downloadable?10-17
  18. 18. Searching Databases Select an appropriate database ABI/Inform Business InfoSuite Business Source DowJones Interactive Nexis-Lexis Universe10-18
  19. 19. Searching Databases Select an appropriate database Construct a search query Boolean Operators OR - for plurals, synonyms spelling variations (woman OR women) AND - narrows your search advertising AND bibliography10-19
  20. 20. Searching Databases Construct a search query Boolean Operators (cont.) NOT/AND NOT- eliminates terms award NOT trophy ADJ - order key terms within your search assisted ADJ living10-20
  21. 21. Searching Databases Construct a search query Boolean Operators NOT/AND NOT- eliminates terms award NOT trophy ADJ - order key terms within your search assisted ADJ living10-21
  22. 22. Searching Databases Construct a search query Boolean Operators (cont.) ? or * - to truncate a term nur* for nurse, nursing “X” for phrase searching “advertising campaigns” Limiters dates source type language10-22
  23. 23. Searching Databases Select an appropriate database Construct a search query – Review and evaluate search results • Relevancy • Quantity • Timeliness10-23
  24. 24. Searching Databases – Modify the search query • Check bibliography • new key words, • other authors • Link directly • Adapt original search query • Create new search query with new key words • Search for other works by same author(s)10-24
  25. 25. Searching Databases Select an appropriate database Construct a search query Document findings Print or download search findings Download full-text source Print full-text source10-25
  26. 26. Searching Databases Select an appropriate database Construct a search query Document findings Retrieve or request articles Search online catalog Interlibrary loan Interlibrary delivery Supplement results with Web sources10-26
  27. 27. Searching Databases Select an appropriate database Construct a search query Document findings Retrieve or request articles Supplement results with Web sources10-27
  28. 28. Web Searches Select Search Engine or Directory – Danny Sullivan’s Search Engine Watch www.searchenginewatch.com – Greg Notess” Search Engine Showdown www.notess.com/search/10-28
  29. 29. Web Searches Select Search Engine or Directory Determine Search Options and Protocol10-29
  30. 30. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query – Review search results – Modify search query – Search using a different search engine10-30
  31. 31. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query Document your findings – search findings – full text sources10-31
  32. 32. Web Searches Select Search Engine or Directory Determine Search Options and Protocol Construct search query Document your findings Supplement Web results from other sources10-32
  33. 33. Specific Web Searches • Known-Item • Who • Where • What10-33
  34. 34. Government Sources • Government organizations • Laws, regulations, court decisions • Government statistics10-34
  35. 35. Mining Internal Sources • Data warehouse • Data mart • Data mining – Pattern discovery – Predicting trends and behaviors10-35
  36. 36. Data Mining Techniques • Data Visualization – Dimensions – Measurements – Hierarchies • Clustering • Neural Networks • Tree Models • Classification10-36
  37. 37. Data Mining Techniques (cont.) • Estimation • Association • Market-Basket Analysis • Sequence Based Analysis • Fuzzy Logic • Genetic Algorithms • Fractal-Based Transformation10-37
  38. 38. Data Mining Process • Sample • Explore • Modify • Model • Assess10-38

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