4-1
Part One                     INTRODUCTION TO                    BUSINESS RESEARCH 4-2McGraw-Hill/Irwin           © 2003 Th...
Chapter Four      THE RESEARCH PROPOSAL4-3
Purpose of the Research Proposal      • To present the question to be        researched and its importance      • To discu...
The Research Sponsor      All research has a sponsor in one form        or another:      • In a corporate setting, managem...
What are the Benefits of the Proposal            to a Researcher?      • Allows the researcher to plan and        review t...
Types of Research Proposals      • Internal      • External4-7
Proposal Complexity      3 levels of complexity:      • The exploratory study is used for the        most simple proposals...
How to Structure the Research Proposal?      • Create proposal modules      • Put together various modules to tailor      ...
Modules in a Research Proposal• Executive Summary     • Qualifications of• Problem Statement       Researcher             ...
What to include in the Appendices?       • A glossary of concepts, constructs, and         definitions       • Samples of ...
Evaluating the Research Proposal       • Proposal must be neatly written in         appropriate writing style       • Majo...
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Business Research Methods Chap004

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Business Research Methods Chap004

  1. 1. 4-1
  2. 2. Part One INTRODUCTION TO BUSINESS RESEARCH 4-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter Four THE RESEARCH PROPOSAL4-3
  4. 4. Purpose of the Research Proposal • To present the question to be researched and its importance • To discuss the research efforts of others who have worked on related questions • To suggest the data necessary for solving the question4-4
  5. 5. The Research Sponsor All research has a sponsor in one form or another: • In a corporate setting, management sponsors research • In an academic environment, the student is responsible to the class instructor4-5
  6. 6. What are the Benefits of the Proposal to a Researcher? • Allows the researcher to plan and review the project’s steps • Serves as a guide throughout the investigation • Forces time and budget estimates4-6
  7. 7. Types of Research Proposals • Internal • External4-7
  8. 8. Proposal Complexity 3 levels of complexity: • The exploratory study is used for the most simple proposals • The small-scale study is more complex and common in business • The large-scale professional study is the most complex, costing millions of dollars4-8
  9. 9. How to Structure the Research Proposal? • Create proposal modules • Put together various modules to tailor your proposal to the intended audience4-9
  10. 10. Modules in a Research Proposal• Executive Summary • Qualifications of• Problem Statement Researcher • Budget• Research Objectives • Schedule• Literature Review • Facilities and Special• Importance of the Resources Study • Project Management• Research Design • Bibliography• Data Analysis • Appendices• Nature and Form of Results4-10
  11. 11. What to include in the Appendices? • A glossary of concepts, constructs, and definitions • Samples of the measurement instrument • Other materials that reinforce the body of the proposal4-11
  12. 12. Evaluating the Research Proposal • Proposal must be neatly written in appropriate writing style • Major topics should be easily found and logically organized • Proposal must meet specific guidelines set by the sponsor • Technical writing style must be clearly understood and explained4-12

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