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Part One                     INTRODUCTION TO                    BUSINESS RESEARCH 1-2McGraw-Hill/Irwin           © 2003 Th...
Chapter One      RESEARCH IN BUSINESS1-3
What is Business Research?      • A systematic Inquiry whose objective is        to provide information to solve        ma...
Why Study Research?      • Research provides you with the        knowledge and skills needed for the        fast-paced dec...
Why Managers need Better Information      • Global and domestic competition is        more vigorous      • Organizations a...
The Value of Acquiring Research Skills      • To gather more information before        selecting a course of action      •...
Types of Studies Used to do Research      •   Reporting      •   Descriptive      •   Explanatory      •   Predictive1-8
Different Styles of Research      • Applied Research      • Pure Research/Basic Research1-9
What is Good Research?       • Following the standards of the scientific         method         – Purpose clearly defined ...
What is Good Research? (cont.)       • Following the standards of the scientific         method (cont.)         – Adequate...
The Manager-Researcher Relationship       • Manager’s obligations         – Specify problems         – Provide adequate ba...
Manager-Researcher Conflicts       • Management’s limited exposure to         research       • Manager sees researcher as ...
When Research Should be Avoided       • When information cannot be applied to         a critical managerial decision      ...
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Business Research Methods Chap001

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Transcript of "Business Research Methods Chap001"

  1. 1. 1-1
  2. 2. Part One INTRODUCTION TO BUSINESS RESEARCH 1-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
  3. 3. Chapter One RESEARCH IN BUSINESS1-3
  4. 4. What is Business Research? • A systematic Inquiry whose objective is to provide information to solve managerial problems.1-4
  5. 5. Why Study Research? • Research provides you with the knowledge and skills needed for the fast-paced decision-making environment1-5
  6. 6. Why Managers need Better Information • Global and domestic competition is more vigorous • Organizations are increasingly practicing data mining and data warehousing1-6
  7. 7. The Value of Acquiring Research Skills • To gather more information before selecting a course of action • To do a high-level research study • To understand research design • To evaluate and resolve a current management dilemma • To establish a career as a research specialist1-7
  8. 8. Types of Studies Used to do Research • Reporting • Descriptive • Explanatory • Predictive1-8
  9. 9. Different Styles of Research • Applied Research • Pure Research/Basic Research1-9
  10. 10. What is Good Research? • Following the standards of the scientific method – Purpose clearly defined – Research process detailed – Research design thoroughly planned – Limitations frankly revealed – High ethical standards applied1-10
  11. 11. What is Good Research? (cont.) • Following the standards of the scientific method (cont.) – Adequate analysis for decision- maker’s needs – Findings presented unambiguously – Conclusions justified – Researcher’s experience reflected1-11
  12. 12. The Manager-Researcher Relationship • Manager’s obligations – Specify problems – Provide adequate background information – Access to company information gatekeepers • Researcher’s obligations – Develop a creative research design – Provide answers to important business questions1-12
  13. 13. Manager-Researcher Conflicts • Management’s limited exposure to research • Manager sees researcher as threat to personal status • Researcher has to consider corporate culture and political situations • Researcher’s isolation from managers1-13
  14. 14. When Research Should be Avoided • When information cannot be applied to a critical managerial decision • When managerial decision involves little risk • When management has insufficient resources to conduct a study • When the cost of the study outweighs the level of risk of the decision1-14
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