Ad Age Keynote - First Draft

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    18 Favorites

    Ad Age Keynote - First Draft - Presentation Transcript

    1. Earning Your Media
    2. Global Ad Spend
    3. It’s All Up And To The Right
    4. Global Stock Markets
    5. You Can’t Defy Gravity For Long
    6. It’s Time To Start Earning Your Media In Addition To Buying It
    7. Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
    8. Story Time
    9. KogiBBQ http://twitter.com/kogibbq
    10. The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
    11. Mandy Episode 1
    12. Men With Cramps http://dandelion.com/
    13. Monk-E-Mail http://www.oddcast.com/
    14. A Typical Traditional Ad Campaign Need to vet these numbers. Totally made up right now.
    15. A Typical Earned Media Campaign Need to vet these numbers. Totally made up right now.
    16. So How Do VCs Work With Agencies?
    17. Venture Capital Funds Startups
    18. Agencies Advise Marketers, Develop Creative, Buy Media
    19. How VCs Can Help
    20. Fund New Kinds Of Agencies To Work With And Possibly Buy Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures
    21. Fund New Kinds of Ad Networks To Buy Media From
    22. Fund Earned Media Platforms To Run Earned Media Campaigns On
    23. Five “Wild Ass Guesses”
    24. Questions?

    + fredwilsonfredwilson, 7 months ago

    custom

    3499 views, 18 favs, 8 embeds more stats

    this is a first draft of the keynote talk i am goin more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 3499
      • 2385 on SlideShare
      • 1114 from embeds
    • Comments 0
    • Favorites 18
    • Downloads 132
    Most viewed embeds
    • 1000 views on http://www.avc.com
    • 69 views on http://static.slidesharecdn.com
    • 40 views on http://chasnote.com
    • 1 views on http://feeds.feedburner.com
    • 1 views on http://bricktop.tumblr.com

    more

    All embeds
    • 1000 views on http://www.avc.com
    • 69 views on http://static.slidesharecdn.com
    • 40 views on http://chasnote.com
    • 1 views on http://feeds.feedburner.com
    • 1 views on http://bricktop.tumblr.com
    • 1 views on http://209.85.143.132
    • 1 views on http://feedproxy.google.com
    • 1 views on http://tagitha.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories