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Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
Ad Age Keynote - First Draft
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Ad Age Keynote - First Draft

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this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments …

this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments appreciated as i refine and finish this.

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Transcript

  • 1. Earning Your Media
  • 2. Global Ad Spend
  • 3. It’s All Up And To The Right
  • 4. Global Stock Markets
  • 5. You Can’t Defy Gravity For Long
  • 6. It’s Time To Start Earning Your Media In Addition To Buying It
  • 7. Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
  • 8. Story Time
  • 9. KogiBBQ http://twitter.com/kogibbq
  • 10. The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
  • 11. Mandy Episode 1
  • 12. Men With Cramps http://dandelion.com/
  • 13. Monk-E-Mail http://www.oddcast.com/
  • 14. A Typical Traditional Ad Campaign Need to vet these numbers. Totally made up right now.
  • 15. A Typical Earned Media Campaign Need to vet these numbers. Totally made up right now.
  • 16. So How Do VCs Work With Agencies?
  • 17. Venture Capital Funds Startups
  • 18. Agencies Advise Marketers, Develop Creative, Buy Media
  • 19. How VCs Can Help
  • 20. Fund New Kinds Of Agencies To Work With And Possibly Buy Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures
  • 21. Fund New Kinds of Ad Networks To Buy Media From
  • 22. Fund Earned Media Platforms To Run Earned Media Campaigns On
  • 23. Five “Wild Ass Guesses”
  • 24. Questions?

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